About ITE

Women in ITE Member Program Committee

L-R: Lynn LaMunyon, Kristi Sebastian,
Karen Aspelin, Cathy Leong, Kirsten
Tynch, Jen Malzer, Alyssa Rodriguez

Who are we? The Women in ITE Program Committee fosters gender inclusion amongst transportation professionals and the communities we serve through testimony and research.

Our Goals are to make it easier to talk about gender inclusion and to find successes that can be replicated by ITE, workplaces, and in designing infrastructure for communities.

Don't Miss These Resources!

Women in ITE Virtual Bootcamp, Part 4: Interviewing Dos and Don’ts, Now Available!

Drumroll, please... Women in ITE proudly presents 'Interviewing Dos and Don'ts.' Click on the links below to access our video series on dos and don'ts for effective interviewing.

Dive into a comprehensive approach to interview success, featuring effective strategies and vital tips on avoiding common pitfalls. From mastering interview techniques to sidestepping mistakes, our content is your key to excelling in interviews with unwavering confidence.
Join us on this journey to enhance your interview skills and achieve your career goals!


 1 - Confidence Boosting Techniques

 6 - Challenges and Weaknesses

 2 - Mastering the Elevator Pitch

 7 - Examples of Resolving Conflict

 3 - Negotiating Salary & Benefits

 8 - Body Language Hacks

 4 - Showcasing Your Resume

 9 - Building Strong Communication Skills

 5 - Making a Memorable Impression

 10 - Capitalizing on Failed Experiences

Click Here to watch the entire video playlist!


Women in ITE Virtual Bootcamp, Part 2: Building The Career You Want - April 19, 2023

In the post-pandemic workplace, women leaders are leaving their companies and switching jobs faster than ever before. A 2022 McKinsey and LeanIn.org report found that for every director-level woman being promoted to the next level, two women directors are leaving. In what is being dubbed “the Great Breakup”, women are leaving in response to a number of systemic issues – such as being passed up for promotions or experiencing unfair treatment, lack of flexible work options and support from their managers, and fewer opportunities to advance.

The study found that the “broken rung” remains unfixed – women are not being promoted at the first step to manager: for every 100 men promoted from an entry-level role to a management role, only 87 women and 82 women of colour received the same opportunity. This disparity only widens at increasing levels of seniority. Women are also overworked – something exacerbated by the pandemic. The 2022 McKinsey and LeanIn.org report found that 43% of women leaders were burned out, compared to 31% of men leaders. Women are also driven to leave if their organization doesn’t prioritize diversity, equity and inclusion (DEI).

This panel event will focus on how women are getting the careers they want. Our featured speakers are three trailblazing women in senior leadership roles within the transportation profession, who will share their experience building the careers they want, at each stage of their lives. There will be opportunity for Q&A and interactive discussion.


Leading in a Hybrid World Panel Discussion—February 8, 2023

ITE’s Women in ITE Committee and ITS America partnered to bring you the Women in the Workforce webinar. This webinar, was held April 27 and was specifically designed to discuss new ways of learning and developing that provide a supportive environment for women in the workforce. The Women in the Workforce webinar’s mission was to inspire and empower women to lead in their workplaces and communities. The discussions were recorded and archived and you can view them here:

Student to Professional Video Resource Library - ITE’s Women in ITE Committee and Student to Younger Member Transition Task Force recently collaborated on this project to assist students and young professionals navigate the beginning stages of careers in transportation.  Our District Rising Stars and 2021 Young Leaders to Follow were interviewed on a variety of topics noted below ranging from career options to the importance of certifications.

Women in Leadership: Words of Wisdom for the Next Generation - ITE’s Women in ITE Committee recently interviewed five women leaders in transportation to assist young professionals navigate the early stages of careers in transportation. They were interviewed on a variety of topics like their first job, career plans, challenges in their career and hopes for the future. The webinar will include a series of pre-recorded interviews followed by a live Q & A session. If you would like to watch the original prerecorded video that was unable to play live, you may view that here

Save the Date! During 2023, the Women in ITE will host four Women in ITE Boot Camp Programs.

Welcome to our Information Crusade

Each month we will explore a new topic that contributes to safe, equal opportunities in the transportation profession and the communities we serve. The sidebar shows a tentative schedule for topics

Monthly Topics


I joined this committee when I realized we could make a difference – so much great work is out there. -Jen Malzer, Canadian District

I joined this committee because I remember being the only female engineer in many settings early in my career. I was fortunate enough to have great mentors surrounding and supporting me. I want to help other engineers have the same level of confidence that I was able to experiences. - Angela Garland, PE, PTOE, Pennoni


Navigating the Season with Cheers: Holiday Drink Inspirations from WITE

With the holidays right around the corner, celebrating with family and friends can be so much fun! However, just one alcoholic (aka Fully Leaded) beverage can affect a person’s driving. The importance of planning ahead and having a designated driver (DD) is critical for the safety of the vehicles passengers as well as the public at large. But even a DD wants to have a special holiday drink (aka Unleaded). Plan ahead by creating fun drinks for everyone! We have compiled a few WITE favorites of Unleaded drinks safe to take on the road and Fully Leaded drinks to enjoy at home.

Unleaded Beverages (Designated Driver Safe) 

Rosemary Greyhound Spritzer (made in batch)
  • 1/2 cup water
  • 1/2 cup sugar
  • 1 sprig rosemary
  • 2 cups seltzer
  • 4 cups grapefruit juice
  • crushed ice for serving
  • rosemary sprigs and grapefruit slices for garnish (optional)


  • To make the rosemary simple syrup, heat the water (1/2 cup) and sugar (1/2 cup) together in a small pot. Don't bring it to a boil- just heat until the sugar is completely dissolved. Remove from heat and add the rosemary sprig. Allow to steep for 20 minutes to an hour. Remove rosemary stem and discard.
  • Combine the rosemary simple syrup, seltzer (2 cups), and grapefruit juice (4 cups) in a pitcher. Stir together and chill.
  • Before serving, stir together one more time. Serve over crushed ice in old fashioned glasses and garnish with fresh grapefruit slices and rosemary sprigs, if desired.
Pear & Rose Punch
  • 1L pear juice
  • 1 vanilla pod
  • 1 tbsp golden caster sugar
  • 4 cardamom pods
  • few slices root ginger
  • 25ml raw apple cider vinegar
  • ½ tsp rosewater
  • 250ml sparkling water
  • ice

For the garnish

  •     rosemary sprigs
  •     thyme, leaves picked
  •     sliced red pear
  •     handful frozen redcurrants


  • Pour the pear juice into a large pan. Add the vanilla pod, golden caster sugar, cardamom pods and root ginger, then bring to a simmer. Leave to cool completely, then strain into a punch bowl or jug.
  • Add the raw apple cider vinegar, rosewater and sparkling water. Garnish with rosemary sprigs, thyme, sliced red pear and a handful of frozen redcurrants. Add ice and serve.
Paradise City
  • 0.5 oz vanilla syrup
  • 0.5 oz passion-fruit puree
  • 1 oz grapefruit juice
  • 1 oz cream
  • 2 oz club soda


  • Combine vanilla syrup, passion-fruit puree, grapefruit juice, and cream in a cocktail shaker over ice.
  • Pour club soda into a highball glass, then slowly strain the contents of the cocktail shaker over the club soda, allowing the head of foam to rise above the rim of the glass.
Non-Alcoholic Hot Buttered Rum
  • 1/2 cup butter, softened
  • 1 cup dark brown sugar
  • 1 cup Monk Fruit In The Raw bakers bag (or 24 packets of Monk Fruit In The Raw)
  • 1 teaspoon ground cinnamon
  • 1/2 teaspoon ground nutmeg
  • 1/8 teaspoon ground cardamom
  • 1/16 teaspoon ground cloves
  • Boiling water
  • Half and half or heavy cream


  • Combine the butter, sugar, Monk Fruit In The Raw, cinnamon, nutmeg, cardamom, and cloves in a mixing bowl.
  • Beat with an electric mixer until thoroughly combined.
  • Use immediately, or transfer to an airtight container and refrigerate until ready to use.
  • To make each drink, scoop 1 1/2-2 tablespoons of the buttered spice mixture into a small mug.
  • Pour 1/4 cup of boiling hot water into the cup and stir or whisk to dissolve completely.
  • Add 1-2 tablespoons of half and half or cream, and stir once more.
  • Taste, add more water or cream, as desired.
Apple Barley Old Fashioned


  • 1 oz strong-brewed chilled barley tea bag (poured from 10 oz of hot water brewed with two tea bags)
  • 1/3 dropper Angostura bitters
  • 5 dashes molasses bitters
  • 0.25 oz simple syrup
  • 0.5 oz apple cider
  • Splash of club soda – optional


  • Stir ingredients and garnish with an orange swath and two Luxardo cherries.
Cider, Thyme + Tonic Mocktail


  • 12 oz apple cider
  • 2 oz freshly squeezed lemon juice
  • 2 oz thyme simple syrup*
  • 1 bottle (9.3 ounces) tonic water
  • Additional thyme and lemon slices for garnish

Thyme Simple Syrup

  • 0.5 cup granulated sugar
  • 0.5 cup water
  • 2-3 sprigs of fresh thyme

Instructions for Thyme Simple Syrup

  • Add all ingredients to a small saucepan.
  • Turn heat to low and stir until sugar dissolves.
  • Simmer an additional 5 minutes, or until syrup coats the back of a spoon.
  • Remove from heat.
  • Take out the thyme sprigs and allow syrup to cool completely before using.
  • Store leftover syrup in a jar in the fridge for up to 2-3 weeks.

Instructions for Mocktail

  • Add all ingredients except tonic water to a pitcher and stir until fully incorporated.
  • Add ice to four glasses, filling each about halfway.
  • Divide the cider mixture evenly among the glasses.
  • Top with tonic water.
  • Stir gently.
  • Garnish with a sprig of thyme and enjoy!
The Classic Shirley Temple
  • Ice
  • 1 (12 ounce) bottle Grenadine (see note 1)
  • 1 (2 Liter) bottle lemon-lime soda (see note 2)
  • Maraschino cherries for garnish, optional


  • Fill a glass with ice.
  • Add 1 ounce (2 tbsp) grenadine, then top with 8 ounces lemon-lime soda.
  • Garnish with maraschino cherries if desired

**Alternative Roy Rogers: Substitute Coca-Cola for the Sprite.

Masala Chai Tea
I love making it in the winter months with ginger, fenugreek, and cardamom...tastes heavenly! It's great alongside samosas (savory pastry with spiced potatoes/peas) and jalebis (warm dessert) as an evening snack.

Method 1 (Instant Masala Chai Powder) - Ingredients

  • 4 green cardamoms
  • 2-3 cloves
  • 1/2 - 3/4 inch piece of cinnamon
  • 2 pepper corn

Method 2 (Masala Chai Powder) - Ingredients

  • 1 tsp green cardamom
  • 1/2 tsp cloves
  • 2 1/2-3 grams cinnamon
  • 1/4 tsp fennel seeds
  • 1/4 - 1/2 tsp black pepper corn
  • 1/2 tsp nutmeg
  • 2 petals star flowers

Instructions for Making Tea

  • 1 1/2 - 1 3/4 cups water
  • 1 cup full fat milk
  • 2 1/2 - 3 1/2 tsp black tea leaves
  • 2 -3 tsp sugar
  • 1/2 - 3/4 tsp ginger

Instructions for Method 1

  • Add cloves, cardamon, cinnamon sticks, and black pepper to a mortar pestle or a spice grinder. Crush or grind them into a powder.
  • Pour water into a pot. Add the tea, ground spices, and crushed/chopped ginger. (Start with a lower amount of tea and increase after adding milk.)
  • Bring to a rolling boil and reduce heat to medium. Boil for three minutes until concoction turns dark.
  • Pour milk and add sugar. Bring to a boil on medium high heat. (If you are using tea bag, remove them and keep to the side).
  • Reduce the heat and simmer until the chai (tea) becomes dark (3-4 minutes). Simmer until tea reduces to 1 1/4 cups.
  • The tea is ready, there is a layer of cream on top and the milk flavor is gone.
  • Optionally, aerate or pull your masala chai for the same Chaiwallah taste. Take a soup ladle and aerate the masala chai or simply pour some chai into a measuring cup. Pour the hot tea in a slow stream, back to the chai pot from a height of 1 1/2 to 2 feet.
  • Repeat this step of pulling hot masala chai from the pot to the cup, 4 to 5 times. This will break down the layer of cream and incorporates it back to the masala tea, making it tasty and thick.
  • Strain the masala chai into serving cups and serve with breakfast, snack, or biscuit.

Instructions for Method 2

  • Clean all the spices and add to a blender jar. Powder finely. Store it in an airtight glass jar.
  • Use about 1/2 - 3/4 tsp to make two servings of tea.



Fully Leaded Beverages (Hand Over the Keys Please)

Tom & Jerry


  • 2 eggs, separated
  • 1/2 lb. powdered sugar
  • Hot milk
  • Brandy or rum (optional)


  • Separate 2 eggs, beat egg whites until stiff.
  • Beat egg yolks, add powdered sugar to yolks and beat again.
  • Then fold in egg whites.
  • To each cup add: 1 tbsp. batter, 3/4 cup hot milk, 1 jigger Brandy or Rum (optional). Enjoy!

New Years Eve Toast


  • Glass of dry champagne
  • A splash of pomegranate juice
  • A sprig of rosemary
Rosemary Greyhound Cocktail (made in batch)


  • 1/2 cup water
  • 1/2 cup sugar
  • 1 sprig rosemary
  • 2 cups vodka, tequila or gin
  • 4 cups grapefruit juice
  • crushed ice for serving
  • seltzer water  optional
  • rosemary sprigs and grapefruit slices for garnish (optional)


  • To make the rosemary simple syrup, heat the water (1/2 cup) and sugar (1/2 cup) together in a small pot. Don't bring it to a boil- just heat until the sugar is completely dissolved. Remove from heat and add the rosemary sprig. Allow to steep for 20 minutes to an hour. Remove rosemary stem and discard.
  • Combine the rosemary simple syrup, vodka (2 cups), and grapefruit juice (4 cups) in a pitcher. Stir together and chill.
  • Before serving, stir together one more time. Serve over crushed ice in old fashioned glasses and garnish with fresh grapefruit slices and rosemary sprigs, if desired. Top with a little bit of seltzer water for some fizz, if desired.
Cranberry Margarita
  • 1.5 oz cranberry Juice
  • 1 oz fresh lime juice
  • 1.5 oz Casamigos Blanco tequila
  • .5 oz Cointreau (optional)
  • .25 oz agave syrup
  • Fresh cranberries and lime for garnish


  • Salt or sugar the rim (optional). Run a lime wedge (the juicy part) around the top rim of your serving glass. Fill a shallow bowl or plate with salt or sugar, then dip the rim until it is covered. Set aside.
  • Make the margarita mix. Add ingredients and a few ice cubes to a cocktail shaker. Cover and shake vigorously for about 10 seconds.
  • Fill the prepared serving glass with ice. Strain in the margarita mix, garnish, serve and enjoy.
Hugo Spritz
We fell in love with this drink on vacation a few years ago after trying (valiantly) to get into the Italian Aperitif and finding the Aperol and Venetian Spritzes too bitter.  But everyone in the group loved the Hugo - and now we make it at home all the time!  It's very refreshing and obviously a great drink during warm weather - but also a nice balance to heavy meals during cooler months... and a great way to dream of vacations!  


  • 1 sprig of mint 
  • 1-2 slices of lime (lemon works too in a pinch)
  • 1.5 oz. elderflower liqueur or syrup (you can find St. Germain in many places - even Target!)
  • 3 oz. prosecco 
  • 1 oz. soda/sparkling water 
  • ice


  • Add mint and elderflower liqueur in a glass; stir or muddle gently (add a slice of lime during this step if desired)
  • Add ice (to the top!), then pour in prosecco & a splash-ish of soda water
  • Stir to combine and top with lime slice and additional mint 
Holiday Sangria
  • 1 (750 ml) Bottle red wine
  • 1 cup Brandy
  • 1/4 cup Sugar
  • 2 cups Cranberries
  • 1 Orange, sliced
  • 1 Apple, cubed
  • 2-3 Cinnamon sticks
  • 4 Star anise
  • 4 Sprigs rosemary, plus more for garnish
  • 1 Bottle sparkling apple cider, chilled
  • Equal parts cinnamon and sugar, for rimming the glasses, optional
  • Maple syrup or honey for rimming the glasses, optional


  • In a large pitcher (or punch bowl) combine the red wine, brandy, sugar, cranberries, oranges, apples, cinnamon sticks, star anise and rosemary. Mix well, cover and place in the refrigerator overnight to allow flavors to come together.
  • Just before serving add the sparkling apple cider, stir to combine. Serve over ice, in a glass rimmed** with a mix of cinnamon and sugar, garnished with fresh rosemary sprigs.
  • If you’d like to serve this sangria in a glass rimmed with cinnamon-spiked sugar, here’s how.
    • Mix equal parts cinnamon and sugar together in a small and spread it out evenly on a small plate.
    • On a second small plate, pour out some maple syrup or honey.
    • Dip the edge of your glass in the honey or syrup and then press the rim of your glass into the sugar mixture.
    • Fill the glass with ice and carefully pour the sangria without hitting the side of the glass, garnish with rosemary and serve.
Pomegranate Martini
  • 1 tbsp. sanding sugar
  • 1 lemon, halved
  • Ice
  • 2 oz. fresh pomegranate juice
  • 1 1/2 oz. vodka
  • 1/2 oz. Cointreau
  • 1/2 oz. fresh lemon juice
  • Pomegranate seeds and rosemary sprig, for serving


  • Place a martini glass in the freezer for 15 minutes, if desired.
  • Place sanding sugar on a shallow plate. Rub a lemon half around rim of martini glass, then dip into sugar.
  • Fill a cocktail shaker with ice. Add pomegranate juice, vodka, Cointreau, and lemon juice and vigorously shake until outside of shaker is frosty, about 20 seconds.
  • Strain into prepared glass. Garnish with pomegranate seeds and rosemary sprig.
Moscow Mule
  • Ice cubes
  • 1 lime
  • ½ cup vodka
  • 1 bottle or can ginger beer
  • 2 lime wedges for garnish


  • Fill the mugs or glasses with ice.
  • Juice the lime to get about 2 tablespoons (1 for each glass).
  • Add the vodka to each glass.
  • Divide the ginger beer between the glasses, pouring about ¾ cup into each drink.
  • Stir gently to combine and serve with garnished lime wedge.

Please drink responsibly and consider these sober ride services over the holiday season:

Encouraging the Next Generation of Transportation Professionals

By Ashley Fillback, PE, CBB Transportation Engineers + Planners

As funding opportunities for transportation infrastructure continue to increase, we’re quickly realizing our current workforce will only be able to keep up with a fraction of the demand. Now more than ever, it is important to encourage the next generation to pursue opportunities in STEM-related fields, especially those who have been historically underrepresented. It’s easy to talk about how we want more students to pursue careers in the transportation industry, but making it happen is a lot easier said than done. How do we encourage the next generation of transportation professionals to pursue these careers?

Think back to when you were five years old, what did you want to be when you grew up? Maybe a rock star or an athlete? At that age, I wanted to be a Walmart greeter so I could hand out all the yellow smiley stickers. Remember those? By the time I was in middle school, my interests switched from stickers to animals, and I wanted to be a veterinarian. Now think, what were your interests in middle school or early high school? Was a career in transportation engineering or planning on your radar yet? For me, it was my junior year of high school when I started to consider engineering.

My dad was a firm believer that I had what it takes to be an engineer and encouraged me to consider engineering when I was wavering between several different career paths. There were guys in my grade who were looking at engineering as a major, but there weren’t many girls considering it at all. It was hard to picture it as a realistic option until I had the opportunity to shadow an engineer at the local public works department. She (yes, a female engineer) spent the day showing me the local projects she was working on and answering my questions about engineering. It was after that visit that I knew I wanted to pursue engineering.

As I look back to that time, two main components stand out to me: (1) I had someone telling me I could do it and (2) I could see someone who looked like me in that career. Now think back and ask yourself, did I have one or both of these components? Pursuing a career in STEM is a lot easier when you have people encouraging you or you can see someone like you in that field.

As transportation professionals, we can encourage the next generation to pursue a career in our industry. There are so many ways we can make an impact if we choose to step up and be present. Here are a few examples:

  1. Holidays: There are several holidays throughout the year with the intention of celebrating STEM career opportunities, many of which you will find outreach activities for students. Reach out to local classrooms, science centers, or universities to see if any are hosting outreach events you could volunteer at. Below are some holidays to keep in mind:
    1. National Engineers Week (Third Week in February)
    2. Introduce a Girl to Engineering Day (During Third Week in February)
    3. Pi Day (March 14)
    4. National Robotics Week (Early April)
    5. Earth Day (April 22)
    6. Take Your Child to Work Day (Fourth Thursday in April)
    7. National Bike Month (May)
    8. International Women in Engineering Day (June 23)
    9. STEM/STEAM Day (November 8)
  2. Classrooms: Give a classroom presentation to students to talk about your career, explain what engineering or planning is, or showcase some of your favorite projects and stories. Students may not remember the specific details you share, but they’ll remember the enthusiasm you had when you shared a piece of your story.
  3. Activities: Make learning fun! The ITE website offers a wide range of activities you can use to interact with students. This resource makes it easy on you to select from pre-prepared activities for pre-K, elementary, middle school, or high school age ranges.
  4. Internship Programs or Shadow Days: Offering to provide facility tours to a classroom or opening a few hours up in your schedule to allow young students to shadow is a great way to introduce the next generation to a career in transportation. Real world experiences short-term or long-term allow students to see what opportunities await them. Consider if your company or agency would be interested in launching an initiative to promote STEM careers. On the I-270 North Design-Build project in St. Louis, Missouri, MoDOT and Millstone Weber partnered to launch the Project PAVE STEM Initiative to offer hands-on learning opportunities to students from several area school districts. Be creative and consider if there are opportunities to incorporate student engagement in your projects or at the office.
  5. Scholarships: Scholarship opportunities are a great way to catch a student’s eye, but they do more than offer financial assistance. Scholarships can help spread the word about careers in transportation and it’s important that we continue to share these opportunities through student outreach. High school students may learn more about our field if they hear about scholarships like the ITE Diversity Scholars Program. Students in college might interact with the ITE student chapters more when they hear about scholarships offered by the local ITE district or section.

How do we encourage the next generation of transportation professionals? That’s always the big question. It starts with all of us. Be the person encouraging students and telling them they can be transportation engineers and planners. Be the face of your profession that shows students there are people who look like them with these careers. Most importantly, find ways to be active! You can volunteer at events, give presentations, organize activities, host job shadows, share scholarship opportunities, and much more! If you’re passionate about building up the future of our industry, consider joining one of the ITE Board Committees to find more ways to be involved. With the celebration of STEM/STEAM Day happening this month, I hope you consider how you can help encourage the next generation of transportation professionals.

Professional Dress in Today’s Engineering World

By Wendy Krehbiel, PE, RSP2I, Senior Traffic Engineer, Kimley-Horn and Associates, Inc.

An Evolution in Modern Day Business Attire

The definition of professional attire has evolved drastically over the decades. Many more industries and companies have transitioned away from a daily formal suit to business casual or casual. In addition to that natural evolution, we’ve experienced a massive forcible shift induced from COVID quarantine protocols. Who hasn’t participated in a virtual meeting wearing their pajamas at least once since 2020? And some individuals that used to be office-based are still teleworking at least part time. Most office dress codes have adopted an increasingly relaxed standard and everyone in general seems more human, more tolerant, less wrapped up in the façade of a perfectly curated image. We’re taking video calls from our dining rooms with crying kids and barking dogs interrupting. Our clients and constituents are in the same boat. But professionalism in appearance still has a place. And if you want to move forward in your career, it’s important to recognize when context should impact your wardrobe choices.

Differences in Gender Expression

Traditional business dress codes originated in a male-dominated workforce. Today, men have more freedom for style individuality, women have full equivalent offerings of business wear, and there is a spectrum in between for how each individual expresses themselves that isn’t restricted to a fixed binary determination. There is much more flexibility in garment options under each category of professional attire than ever before. It can be a blessing and a curse. There are many more ways to meet the dress code while still being true to your own sense of self and remaining comfortable in your skin, yet there are also more decisions to make and more selections to whittle down, both at the shopping stage and the outfit selection stage. Whether your personal brand is more masculine, more feminine, or more androgynous, high fashion or high practicality, elder millennial or Gen Z, penny-pinching or budget-breaking, you’ve got options! There is no cookie cutter template for a professional appearance. Does wearing heels make you feel more confident and powerful? Great, wear ‘em! Do heels make you feel awkward and on display? No problem, don’t wear ‘em! Personally, blazers make me feel like I’m a child playing dress up, but I’ve seen them look fantastic on other women. Whatever you choose to wear should make you feel more competent, or at the very least it certainly shouldn’t detract from your professional self-assurance.

Since dress codes tend to lean heavily on the conventional menswear standard, it can be hard to gauge the expectation for attire if you’re in a setting with few to no other women or you’re looking for a more modern twist. Here’s a rough equivalency for reference:


Traditional Menswear

Womenswear Equivalent

Business Formal

Full Suit + Tie

Suit, suit dress, tailored pants or long skirt, longer-sleeved blouse with nicer fabric or collar detail, modest neckline, blazer or cardigan optional, heels or closed toe flats, mostly dark or neutral solid colors

Business Casual

Jacket + Optional Tie

Pencil skirt, dress pants, dressier blouse or sweater/cardigan with embellishment, mild patterns and colors

Slacks + Button-Down Shirt

A-line skirts, pants in wider range of cuts, shorter sleeve tops, more colorful articles and shoes acceptable


Khakis + Polo

Khakis, colored denim, casual top, casual dress, sleeveless, nicer slip-on sneakers and boots/booties acceptable

Jeans + T-Shirt

Non-distressed denim with darker wash, casual blouse, company shirt, sleeved sundress, sandals acceptable

Guiding Principles to Find Your Way

Whether you’re just beginning your career after graduation or trying to navigate the traditional office culture changing from the way it used to be, here are a few suggestions to get you started:

  • Follow the lead. If your employer has a dress code, be familiar with it and be respectful. Understand that you’re representing a larger entity than yourself and find ways to express your style that fit within the boundaries. If you’re in a market area with big city corporate vibes versus a laidback rural community, match the tone. Either overdoing it or underestimating can send the wrong message to your peers, superiors, and clients. Too much seems arrogant and out of touch, too little seems disrespectful. If you’re supporting a partner at a meeting, ask what level of dress code they’d like to adhere to so the group can present a coordinated image.
  • Healthy balance is key. Find your equilibrium between edginess and conformity. And yes, modesty as well. If you’re choosing a skirt with above-the-knee length, shoot for a higher-coverage top and flats. With a more fitted bodysuit or an open neckline, higher-waisted wide leg pants are a complementary loose fit. The same goes for jewelry. Choose a statement piece: earrings, necklace, heels, etc; then, make the remaining pieces simpler so as not to overshadow. You can push the envelope with trendier items if you temper the rest of the outfit with more classic style. You can also take something flexible like colored denim and elevate it to business casual with the right combination of top, shoes, and accessories. This will help you fit in to the setting but still stand out as your authentic self.
  • Account for seasonal variations and context. Florida summer heat is nearly unbearable walking the 100 yards from the parking lot to the building. Sleeveless blouses and looser lightweight pants are more socially acceptable. Rainy or snowy geographies understandably call for more outerwear and different footwear. It’s alright to be practical! This also fluctuates by context: a presentation calls for taking it up a notch while a day of field work is an exemption to the norm. What about after-hours professional events? Office holiday party at a ping pong bar? Workplace family beach day? Professional organization happy hour or conference? Golf with a client? It should be fun and comfortable but it’s probably worth one extra cursory review. Think about not just matching your peer demographic but also upline and downline: make sure you’re content with the tone you’re setting around superiors and mentees as well.
  • Be self-aware and be an ally. In the same way that some language may be unsuitable for work, some clothing just isn’t appropriate for a professional setting. There’s nothing inherently wrong with it, it just doesn’t belong in this particular setting. It could be an item that puts you at risk of a workday wardrobe malfunction or is too heavily tattered and distressed. Save it for the weekend. Just like our actions and words, the way we dress is a demonstration of respect, both for ourselves and those around us. Be aware of how you present yourself depending on your audience and the impression you’re trying to make. Also, be conscious of others who could use support. If you invite a new hire to a client meeting, ask them if they have any questions about the attire. They may be too nervous to reveal a lack of experience by asking directly! If you see another professional woman out who’s style or aesthetic you appreciate, tell them! Genuine compliments form a strong connection and the positivity improves their mood AND yours. The way we dress is no indicator of the intelligence, leadership, and tenacity we harbor inside as professionals.

So don’t let attire be an obstacle or a stressor; use it as a tool to showcase both your professional dedication and your individuality.

Reconciliation Day

September 30 marks the 3rd anniversary of Canada’s newest holiday: National Day for Truth and Reconciliation. Reconciliation is a process that has been used to heal cultural injustices and atrocities and now in Canada, this day marks a journey towards rebuilding the rights, lives, family structures, and the self-image of the indigenous peoples in this country. 

In ITE we also talk about the importance of creating spaces that are inclusive of all our members and that is exactly what reconciliation is all about. Truth is about owning up to errors and together, truth and reconciliation can lead towards making amends and ultimately helping people shine on their own terms. Please bear with me and learn how truth and reconciliation are so important and also a lesson we can apply when it comes to supporting all circles.

A few centuries ago, settlers to Canada determined that the ways of life of “our” indigenous peoples were wrong. Totally wrong and needing to be eliminated. Eliminated. Let that sink in. 

To eliminate these cultures, our institutions built frameworks to overtly dismantle societies and dignity, which included writing racist laws and learning from allied countries, like the United States, to build an Indian residential school program where kids would be separated from their families. The methods used in these schools were horrendous, abusive, and deadly. Stories were shared by thousands of residential school survivors and one story, by Phyllis Jack Webstad, is the first reason Canadians started marking the date of September 30. In Phyllis’s story, part of what was so memorable about her residential school experience to her was having everything taken away: language, family, hair, cultural identity and a very special orange shirt. Her story inspired Orange Shirt Day, where Canadians started coming together to bring attention to the stories and hurt caused by residential schools. 

The truth of the injustices against indigenous peoples have come out in many other ways. Transportation routes have been exposed as dangerous for women. Data by professionals has shown that to be an indigenous girl or woman means a high chance of becoming missing or murdered. Indigenous men are more likely to become incarcerated. The connection between these likelihoods and how indigenous cultures have been valued is strong and unfair. 

What’s possibly hardest to think about when thinking about all of the harm that has transpired against indigenous peoples is the lag before there was action in Canada. While the links between deaths and residential schools were documented in the early 1900s, closures of the schools would not begin for multiple decades. Since students were buried in unmarked graves and news not shared with families, finding these graves of thousands of students would not be discovered until a couple of years ago. 

I doubt that anyone still reading this blog could be silent if their child were to go missing at school. It is inconceivable to lose a child. It is inconceivable that a state could not care for its children. 

Action would slowly unfurl. Churches would apologize and “share regrets” starting in the 1980s and in 2008 the federal government would make a formal apology for the treatment of indigenous people - more than 100 years following the construction of the school program. Investigations and a formal commission would shed light and develop actions to correct the harm against at least seven generations of families. Today, these 94 actions are offered to all Canadians and the layers of government as recommendations for what is impactful to restore dignity, justice and cultures that are rich and connected. 

Today I find it exciting to hear the roar of people who are again proud. But, it is also not uncommon to hear non-indigenous Canadians speak of being ‘done with apologizing’ and being ‘done with feelings of guilt’. This is discouraging and speaks to ignorance of the work still left. All Canadians should have equal opportunity to thrive. 

The treatment of indigenous people in Canada has been outrageous and wrong. Reflecting on the story of their treatment presents some similarities to discrimination within families and within companies. What we can learn is that helping people shine requires us to appreciate our differences, apologize when mistakes are made, and to commit to open listening combined with targeted actions when there is a need to restore balance. Some of the qualities needed to navigate are openness, commitment and empathy. 

I welcome everyone to help restore justice to those who continue to experience discrimination. Please be brave, compassionate and aligned. To help indigenous people in Canada, please follow the 94 calls to action, acknowledge and give support on Orange Shirt Day,  learn about Missing and Murdered Indigenous Women, or build empathy by reading experiences like Brandi Morin’s Our Voice of Fire, which is surely different from your lived experience. You have everything to gain by better understanding the gifts and barriers experienced by others.

As transportation professionals, we have the unique privilege to build truth and reconciliation into our infrastructure projects for better outcomes. Take the opportunity to think about how streets can balance movement and place and how we can accelerate healing through a better complete street. A better complete street can be designed through compassionate and inclusive engagement processes, focus on safety and understanding that transportation modes will always change, include renaturalization consistent with the lands, and translate cultural stories into meaningful placemaking and public art. The results can be community connections and safer mobility, which is really so amazing, isn't it?

Know Your Worth

We hope you were able to join the Women of ITE for our February Virtual Bootcamp webinar: “Building the Career You Want” – if not, the Session Video is posted on our WITE Committee page (February Bootcamp Link) .  The conversation was so good that none of us wanted it to end – including the panel! 

We’re revisiting that dialogue here in our blog after realizing a recurring theme from the panel and participants was how difficult it can be to recognize your own worth.  It can be hard to make a change, let alone ask for one, when you aren’t confident in the benefit you bring to your efforts.  If you find it difficult to articulate your worth, you are not alone!  Every member of the panel during that Bootcamp described a journey that included finding, and learning to embrace, their personal and professional capital – whether or not they were aware that was what they were doing at the time.

Knowing your worth is often discussed from the lens of proving your value to an employer.  But it’s even more constructive as a basis for understanding your personal and professional goals and building a career that aims to achieve them both. 

Finding your worth is a journey we take individually and on our own schedules – but to get started, we’ve rounded up four of our favorite blog articles below.  And we offer up a challenge – find a colleague, mentor, friend, or significant other to be your “brag buddy”.  Make a point to regularly share with them your wins – big and small – and especially to include the topics that might be considered arrogant by some (or for some) to say aloud.  It might be that you found a way to connect with a difficult Stakeholder or that you just managed to get your kids to bed on time for multiple days!  But, as you’re talking, realize that not everyone around you has the skill or patience or whatever it took to get that win – and acknowledge your value!  As you become comfortable sharing the successes that make you proud, and what made you able to achieve them, you may also become adept at knowing (and articulating) your worth.

Know Your Worth – Women And Careers, Sibongile Ngako (8 min read):

What It Means to Know Your Worth & 7 Ways to Improve On It, Cara Hutto (6-min read): https://www.inhersight.com/blog/mental-health/know-your-worth

4 Ways to Know Your Worth, Tchiki Davis PhD (3-min read):

Self-Worth in the Workplace – Indeed (5-min read):

#ITEPortland2023: ‘What Is There to Do in Portland, Anyway?’

First off, as part of a multi-modal community here in the great Pacific Northwest, we welcome you to the Rose City!

Portland is extremely walkable, bikeable and has one of the easiest and most tourist-friendly public transportation systems in the country. We are home to the 2022 National Women’s Soccer League Champions (Thorns FC), MLS Timbers, and NBA Trailblazers. I moved here almost 4 years ago and knew very little about this place I call home so after reading this blog hopefully you will know way more than I did when I arrived. I can tell you there is so much to do here it will have your head spinning. From art, theater, to music and Summer bike rides daily, Portland has something for you. Hopefully in a few minutes you will have some idea of what to do when you get here and make the most out of your visit.

Ok so you registered for the 2023 ITE Annual Conference… Congratulations! That is the first step to visiting our amazing and beautiful City!

How to get here:

For folks flying in –

  • Typically, there is light rail (Trimet Max Train) that goes directly from the airport to the Hyatt, however since the conference falls within the dates of June 18 – October 21, you will need to take the Max Line Red Shuttle Bus to the Gateway Transit Center first. Once you arrive, there should be a Red or Blue line Max train to help you continue your journey to the Hyatt. The disruption is necessary as part of the “A Better Red” MAX Red Line Extension and Reliability Improvements Project. Here’s the link to help with the transfer. Make sure you get on either a Red or Blue line train from the Gateway Transit Center to City Center. There will be Trimet employees at the transit center to help you and trust me, I’ve done it before and it’s quite easy. When you pick your luggage up on the 1st floor of PDX, proceed to the Max area at the northern end of the terminal (there will be signs for Max Line Red Shuttle Bus). I don’t believe you need to scan your phone (Hop App) or credit card as you board the bus but be prepared to in case. If you plan on using transit while you are here, download the HOP app and load funds ahead of time anyway. It’s about a 40-min bus/train ride to the hotel and you will get off at the Convention Center Max stop. Just use google map to navigate and choose the transit icon. Trimet (Transit) works great with it. There is no hotel shuttle service from the airport to the hotel and if you plan on using transit, the Max Line Red Shuttle Bus is your ride.
  • There are cabs and Lyfts/Ubers available on the 3rd platform but why spend $50 when you can spend $2.50 to ride the light rail straight to the Hyatt.

Arriving by car:

  • Parking at the Hyatt is $35 overnight or you can pay valet $45 a day. Both options include a parking garage, not a surface lot. If you arrive on Sunday, August 13th you might have a hard time getting around though. The entire downtown and part of the Central City on both sides of the Willamette River will be closed off to vehicles for Bridge Pedal, this includes interstates! Luckily the Hyatt and Convention Center are on the east side of the river (like the airport). More details on Bridge Pedal below.

Restaurant Options around the Convention Center

Unfortunately, there aren’t a lot of good options within a few blocks of the Hyatt. I’ve heard there’s a Red Robin and a Denny’s but if you are looking for the Portland-esc type of establishments, I have some recommendations:

  • Go north to Broadway. There’s Hele Pele, Steeplejack, Sushi Ohana, Thai Pod, Twisted Croissant and McMenamins to name a few. You can take the #77 bus for 10 mins directly to these restaurants without a transfer! Hele Pele serves popular Hawaiian style cocktails from the distant past in tiki décor and offers small bites but get there early. It’s a popular place and they don’t take reservations. Steeplejack is a beautiful brewery located in an old historic church with ornate stained-glass windows. By the way, we have over 70 breweries in Portland, 8th in the US per capita so best to take it slow!
  • Or head South along SE MLK/Grand Ave. Check out Loyal Legion, Wayfinder, or Produce Row. There’s also Hat Yai, Afuri Izikaya, and Living Haus Beer Company. From there, check out SE Belmont/SE Morrison where there’s Creepy’s a divey bar with toy clowns all around you. The PBOT streetcar or Trimet number 6 bus can get you there and is only 10-15 mins away. There’s also Grand Central Bowl and Pips & Bounce, a ping-pong drinking establishment.
  • Better yet, head East down East Burnside to Rom Tom’s, Noble Rot, or Nong’s Thai, Sizzle Pie or Matador. Laurelhurst Market for a juicy steak or Screen Door for some really yummy Southern food. It’s got New Orleans vibes. There’s also a location in the Pearl District near Powell’s. Highly recommended!
  • Lastly, you could head West to downtown via the Max on the Green, Blue, or Red line where there’s Thai Peacock, Mother’s, Grit’s N Gravy, Luc Lac, Fogo De Chao, Pine St Market, Cheryl’s, Buranko, Raven’s Manor, and food carts on the square (I recommend Fried Egg I’m in Love) and Lechon for South American cuisine.

Local Bike/Recreation/Music Events :

All week – Pedalpalooza BIKE SUMMER is all summer long. There are numerous themed rides every day from June - August. You can use the local bike share Biketown Epedal assist or rent a bike from a local shop while you are here. There are plenty of local shops eager to help you rent and Biketown is offering $5 discounts to all attendees!

Thursday, August 10

Friday, August 11

  • Queen/ABBA ride @ 7:30 pm
  • Pedalpalooza Friday Night Ride at Ladd’s @ 7:00 pm. Explore Ladd’s Addition, Portland’s Oldest Planned Neighborhood
  • Midnight Mystery Ride
  • Washington Park Summer Festival – NW Dance Project

Saturday, August 12

  • Pedalpalooza Farmer’s Market Ride @ PSU, 10 am
  • PSU Farmer’s Market
  • Portland Saturday Market, Old Town/Waterfront
  • ‘The’ Naked Bike Ride (we have multiple ones all summer during Full Moon)
  • Southerly Ladies Ride
  • Decendents, Pioneer Courthouse Square, 5pm
  • Washington Park Summer Festival – Portland Cello Project
  • Late Show of Rocky Horror Picture Show – Clinton Street Theater (since 1978)

Sunday, August 13

  • Bridge Pedal – Family friendly ride (not a race) to promote alternate ways of travel and get healthy on Portland’s bridges and interstates. There are multiple length rides for different types of cyclists and walking/jogging/running options. Registration is required and isn’t free but the cost of your ticket goes to charity.
  • Alex G, Pioneer Courthouse Square, 5pm
  • Washington Park Summer Festival – Opera in the Park
  • Monthly Overlook Ride
  • Filthiest Person Ride
  • Ambient Music Ride

Monday, August 14

  • Jinx Monsoon, Keller Auditorium
  • Dead Freeways Ride
  • Mellow Mondays
  • Lizard Ride

Tuesday August 15

  • Patti Smith and Her Band, Pioneer Courthouse Square, 5pm
  • Bleeps and Bloops Ride
  • Hill Killerz Hill Killz Ride

Wednesday, August 16

  • Tegan and Sara, Pioneer Courthouse Square, 5pm
  • Bike Happy Hour
  • Plants & Pedals
  • Pizza Ride

Travel Outside Portland

Staying for both weekends? The beautiful, rugged Oregon coast is just 80 miles away. Visit Cannon beach and stop in Astoria on route. See filming locations for the Goonies in both communities. I would recommend the Hallmark Resort in Cannon Beach. Wake up right in front of Haystack Rock and explore Ecola State Park, where the Goonies held up the medallion and aligned with the rocks as they were perched up at Fratelli’s restaurant overlooking Cannon Beach. There’s a bus that takes you there!

Or travel down the mighty Columbia Gorge to Hood River, one of the country’s top spots for windsurfing and kiteboarding. Stop off at Multnomah Falls and Vista House along the way. There’s also a bus that takes you there!

Shopping/Arts Districts

SE Hawthorne, NW 23rd, N Mississippi, N Alberta, SE Division, SE Belmont, and Pearl District

All of these are excellent places for great food, better drinks, and quirky shops. And don’t forget ice cream at Salt & Straw!

Nearby Hiking and Recreation:

Columbia River Gorge (Dog Mtn and Eagle Creek), Washington Park, Forest Park, Mt. Tabor Park, Laurelhurst Park, Marquam Nature Park, Powell Butte, Mt. Hood, Mt. St. Helens

Quirky and Unique Bars/Clubs:

  • Wyrd Leatherworks & Meadery
  • Pink Rabbit
  • Hey Love
  • Creepies
  • Coffin Club (Formerly Lovecraft Bar)
  • Raven’s Manor
  • Hele Pele
  • Rimsky-Korsakoffee House – cash only coffee spot opened nightly
  • The Bible Club
  • Multnomah Whiskey Library
  • Darcelle’s
  • Doc Marie’s
  • Ground Kontrol

Over 500! Food Carts. These are a few Pods:

  • Hawthorne Asylum
  • Cartopia
  • Prost!
  • Pod 28 Laurelhurst
  • Third Avenue
  • Mississippi Marketplace
  • The Heist
  • Piedmont Station

Resources for Other Events:

See you in August!

Resilience: A Choice

By Victoria Trabosh, CEC, Executive Coach

Photo Credit: Victoria Trabosh

Resilience is created at the axis of vision and decision. It's more than positivity; it is a belief in an ultimate goal regardless of obstacles. It means being able to take a hit but still move on with your project or life despite any setbacks or issues that may arise. But how do you create a mindset of resilience to keep pushing forward even when things don't go according to plan? I cannot give you resilience, but I can help you focus on yours through my experience.

In 2005, I traveled to Rwanda for the first of twelve trips. In my work in Rwanda, I meet with women deeply and cruelly damaged by the 1994 Genocide Against Tutsi. Their lives were shattered beyond the pale, yet they continued to rise. Their vision? To live a life not defined by a genocide and grief but by action. Their axis of vision and decision begins again every day as they choose to go on, healing from a genocide and always remembering their losses yet focusing on their future. And the success of their intention is blinding in its manifestation. Today, many women who suffered during the genocide serve in positions of power in the government. Rwanda ranks #1 in the world for women in parliament. Women count for roughly half the world's population, yet they occupy less than a quarter of political seats. Rwanda has more women in power proportionally than any other country in the world. Women serve with a female majority in parliament, with 61.3% in the Chamber of Deputies and 36% in the Senate. (source: https://www.parliament.gov.rw/women-representation) That is resilience in action; my experience with these women also helps me focus on resilience.

The women of Rwanda are forever in my heart and mind as I set my goals, and my resilience becomes a part of my nature in facing tasks and daunting experiences. Your resilience is necessary for your work. Building resilience requires understanding your strengths and weaknesses. Knowing what you're good at and what you need help with will make it easier for you to recognize when it's time to step back or ask for help from others.

Resilience is critical for success because, personally and professionally, life brings unexpected challenges that require problem-solving skills and a willingness to persevere even in difficult times. Choose resilience, and you choose success.

Tools to Create Work-Life Balance

All of us make decisions related to work-life balance on a regular basis, whether or not we’re conscious of it. It’s not specific to women, or parents, or any particular sub-set of the population.  It’s ingrained in the daily decisions we make, whether those decisions are about physical fitness, care for pets, personal health and wellbeing, children’s activities, or social engagements. When there is pressure on those daily decisions, it can create stress or burn-out. Each of us utilizes different tools to manage these pressures, so we surveyed friends and colleagues both inside and outside of ITE to populate a list of tools and strategies that may be helpful to others.  The survey responses illustrate the differences in opinions on this topic and the varied approaches we take as individuals. 

If you could give a peer (or mentee) one strategy to balance work and home life, what would you suggest and why?

  1. Schedule time for yourself at least twice a week to go to the gym, go for a walk, meditate, read a book…. whatever helps you with your mental health and relaxation… and commit to it.
  2. Work life balance is a dynamic thing: more like riding a bicycle than standing still, and it works best when you're moving.
  3. Some seasons require more time on personal things, but they are not that long in the grand scheme of things. Once those days are gone, they don't return. Staying involved professionally at the scale you can manage means not losing career progress, even when family requires the lion's share of investment.
  4. Define your schedule as a boundary from work and stick to it. Every day cannot be an urgent, asap work matter.
  5. Volunteer for as much as you can while still unapologetically prioritizing your family first, with the understanding that sometimes family life is more demanding than other times. With an understanding that careers can change, but time with loved ones is limited, you will be more deliberate in the time you do spend at work, ensuring you put your best effort in all endeavors. When your family foundation is strong, the rest falls into place.
  6. It will never balance. One will always outweigh the other. Whichever needs you more at the time, focus on that. And also take care of yourself!
  7. We always try to have a sit-down family meal at the table. It may be a late meal depending on all our schedules, but it gives us all time to sit and chat about our day. With teens, it is hard to limit cell phones, but I find if I leave mine away from the table and actively engage with them, they will leave theirs as well.
  8. I scheduled gym sessions in advance and treat them like I would with any client meetings. That way, I plan my workday to accommodate the sessions and step back to work after if needed.
  9. Work life balance is not one size fits all. You need to set priorities and work toward what makes the most sense for you. If your current employer or position isn't meeting your needs make a change. The right fit is out there.
  10. I recently learned from a teaming partner who would say "I will join the call at 8:10 after dropping off my daughter at school" or "I can only stay until 5:20 when I will take my son to his soccer practice". I thought it was so "brave" of her to admit to... gosh, having kids and spending time with them. She said she did that on purpose. I've started doing that too now.
  11. Find a company/team that gives you the flexibility to be home and work adjusted hours. There's only so much you can do for yourself, but if your team has your back on this, you'd be far more successful.
  12. Recognize that there will be different seasons in your life where your needs and what you can contribute to your career will change. You may not always be able to work overtime, attend evening meetings, or move up the corporate ladder depending on the needs of your family. Be flexible and accept that there is a time for everything, but it may not be right now. It's ok to say "no" to extra work or even extracurriculars if they get in the way of your inner peace.
  13. Don't be afraid to turn off the notifications. Now that everything can be connected to your phone, it can be hard to not be distracted by work at any time of the day.

What has allowed you to be successful with these strategies?

  1. By limiting the distraction of seeing notifications, I've found I can focus better on non-work items in my life. 
  2. Organization is absolutely critical. You have more time in a week than you think, but you need to know where the time gets wasted.
  3. Figure out what you need from your job to achieve a better work/home life balance and discuss it with your employer. Don't be afraid to request more flexible hours, less hours, work-from-home, etc.
  4. Fill up your work calendar as unavailable for times where urgent or asap matters cannot be addressed. 
  5. Understanding that work and life are both priorities and acknowledging that that means missing out on some kid things for work and some work things for kids. 
  6. I make a point during the day to tell everyone what time we will have dinner and what will be served. This allows everyone to voice a schedule conflict and/or make themselves available. 
  7. My team consists of people who are equally career- and family-driven, who also seek work-life balance. Having their support has been invaluable. Our team supports people who choose not to work/email/respond outside of normal work hours, but also provides the flexibility to work at night to make up for childcare hours.
  8. Having a manager that is not a micromanager has been immensely helpful. It means fewer frivolous calls/emails. I'm trusted that I'll get my work done in the working hours that I establish, and there is no expectation for me to work more than 40 hours.

Owning my own business. I've had to work really hard, but I also get to set my own schedule. 

How The City of Tampa is Reaching for Vision Zero

Vision Zero is a strategy to eliminate roadway fatalities and severe injuries while increasing safe, healthy, equitable mobility for all. First implemented in Sweden in the 1990s, Vision Zero has proved successful across Europe - and now it’s gaining momentum in major American cities.

The City of Tampa is one of those cities, and over the course of the last several years has been laying the groundwork for transformational safety improvements across the city through proactive planning efforts, and successful grant applications.

The Vision Zero Approach

Tampa, Florida’s Vision Zero program is founded on the following beliefs and practices: 

  • Loss of life on our roads is unacceptable and preventable;
  • Focus on deadly and life-altering injury crashes, and eliminate inequities;
  • Responsibility is shared through a safe system that prioritizes the most vulnerable users; 
  • Anticipate that people will make mistakes; therefore we must design roadways to be more forgiving; 
  • Cross-collaboration is imperative; 
  • Implement outcome-driven, strategic investments that are based on data and equity;
  • Proactively and systemically address problems before deadly and life-altering injury crashes occur.

Transforming Tampa’s Tomorrow

Vision Zero is a key component of Mayor Castor’s Transforming Tampa’s Tomorrow initiative. Mayor Jane Castor announced the City of Tampa’s commitment to Vision Zero in October 2019 at the National Safe Routes to Schools Conference, a recommendation that came from the Mayor’s Transforming Tampa’s Tomorrow effort. Since then, the City joined the Vision Zero Network, established a Vision Zero Team, and developed the City’s first-ever Vision Zero Action Plan. The City of Tampa is dedicated to achieving Vision Zero by working collaboratively across all Departments and with partner agencies and organizations to implement the City’s Vision Zero Action Plan. This effort is being led by the City’s Mobility Department, in partnership with other Departments.

Tampa’s Vision Zero Action Plan

The Vision Zero Action Plan is the City’s road map to reaching the goal of zero. The Vision Zero Action Plan was developed over the course of 2021 through a data-driven and collaborative approach with the help of a multi-disciplinary Vision Zero Task Force and community input. The Action Plan focuses on the short-term -- what the City can do over the next five years to embed Vision Zero throughout all City departments and champion this effort with our partner agencies, organizations, and the community at large. The Vision Zero Action Plan is intended to be a living document that is continually tracked and updated as the city implements and evaluates the Vision Zero program.

The plan is organized around the Safe Systems approach, which is the method adopted by the Vision Zero Network and promoted by the Federal Highway Administration. The Safe Systems approach includes five elements: Safer Streets, Safer Speeds, Safer People, Safer Vehicles, and Safety Data and Post-Crash Response.

The Safe Systems elements provide a layered approach that creates redundancies and shared responsibility across the entire roadway system. This is a move away from the traditional roadway safety approach that is centered on the 3 E's (engineering, enforcement, and education), which perpetuates a siloed strategy to address roadway safety efforts.

Tampa’s Safe Streets for All Grant Award 

The recent bi-partisan infrastructure bill established the new Safe Streets for All program, that provides $1 billion over the next five years to support local efforts to eliminate roadway deaths and serious injuries. In order to be eligible for construction project funding communities were required to have a safety action plan in place. The groundwork laid by Tampa’s Vision Zero Action plan allowed Tampa to tap into this funding and receive the maximum award amount.  

The City of Tampa submitted a grant application, Tampa Systemic Applications for Equity (T-SAFE), requesting $20 million with a $5 million local match to rapidly deploy low-cost, systemic safety countermeasures, build multi-jurisdictional partnerships, and curb the deadly epidemic of traffic fatalities in our City.  74% of the funding will be spent on projects in underserved communities, which carry a disproportionate burden of deadly and life-altering injury crashes.

The projects included in this grant award are focused on increasing safety for the City’s most vulnerable roadway users through physical safety improvements and a collaborative planning effort. Physical safety treatments generally include filling sidewalk gaps, adding more safe crossings, traffic calming features, high visibility crosswalks, school zone flashers, bicycle lanes, and lane repurposing with resurfacing projects. The projects included in this grant are organized into the following three categories:

High Injury Network Safety Improvements

Grant funds will provide systemic safety improvements on City-owned roads on Tampa’s High Injury Network (HIN). The HIN was developed as part of the City’s Vision Zero Action Plan, and consists of the network of roads where the majority of Tampa’s deadly and life-altering crashes occur. The HIN represents 24% of roadway miles, but 73% of the city’s traffic fatalities.

Safe Routes to Places Improvements

The project will also fund safe routes to places projects that will provide safe and comfortable access to major destinations including schools, parks, and transit.

Comprehensive Pedestrian Safety & Equity Action Plan

The project also funds development of a Comprehensive Pedestrian Safety & Equity Action Plan. The Plan will include data collection, inclusive stakeholder and public engagement, and actionable strategies

"Saving lives and reducing the tragic impact of traffic deaths is our top priority. We're taking action by investing in cost-effective measures to make our roads safer and working closely with our community partners,” Mayor Jane Castor said. “And because we know that certain areas are affected more severely, we're making sure to direct a significant portion of our resources, 74 percent, toward those communities. We won't rest until we see fewer people being hurt or losing their lives on our roads." 

Congresswoman Kathy Castor helped to establish this grant program and bring these dollars back to Tampa Bay.  

“Safer streets are on the way to Tampa Bay! Safer streets will save lives as we upgrade and connect neighborhoods for students headed to school, drivers headed to work and families enjoying a bike ride. I am thrilled that the landmark Infrastructure Investment and Jobs Act that I championed in Congress is delivering resources to our hometown. Mayor Castor, the City of Tampa, Hillsborough County, and neighborhood advocates have worked hard to develop plans like Vision Zero to improve our neighborhoods. Their hard work is paying off – as few communities attracted more federal Safe Streets grant dollars from the Biden Administration than the Tampa Bay area.  Tampa is on the move, and together we are building a safer and healthier community,” said Rep. Kathy Castor (FL14). 

About the Safe Streets and Roads for All Grant Program

The Safe Streets and Roads for All Grant program is a competitive grant program, established by President Biden’s historic infrastructure law. It provides $5B over five years for regional, local, and Tribal initiatives — from redesigned roads to better sidewalks and crosswalks — to prevent deaths and serious injuries on the nation's roadways. The City of Tampa is one of 37 local governments receiving grants under this program in this round of funding.

Content credit: https://www.tampa.gov/visionzero/action-plan and https://www.tampa.gov/news/mayor-jane-castor-rep-kathy-castor-announce-major-transportation-improvements-114926#

Women in Transportation Making History

In honor of Women’s History Month, our March blog celebrates women within ITE who are writing their own history as female entrepreneurs.  We interviewed several ITE members across North America who own their own Transportation firms – read on to meet our panel and see what they had to say!

Alison Catarella Michel, PE, PTOE, PTP, RSP1
Urban Systems, Inc.
New Orleans, LA, U.S.
Carrie Falkenrath, PE, PTOE, PTP, RSP1
T2 Traffic & Transportation, LLC
St. Louis, MO, U.S.
Donna Howes, P.Eng., FEC, PTOE
Howes Technical Advantage Ltd.
North Vancouver, BC, Canada


Yung Koprowski, PE, PTOE, RSP1
Y2K Engineering, LLC
Mesa, AZ, U.S.
Julia Salvini
Salvini Consulting
Kitchener, ONT, Canada
Jennifer Toole, ASLA, AICP
Toole Design
Silver Spring, MD, U.S.


Women in ITE: How long have you been in business and are you the original owner?

Alison Catarella Michel: 49 years, but I’m not the original owner.

Carrie Falkenrath: I opened the firm 7 years ago this June.

Donna Howes:  I established my business in 2010 (so 13 years) and I am the original owner.

Yung Koprowski: I founded Y2K six years ago in February 2017.

Julia Salvini: 10 years in business and yes, I’m the original owner.

Jennifer Toole: We’ve been in business for 20 years.  I am the original owner.

Women in ITE: Do you have any employees other than yourself?  How many?

Alison Catarella Michel: Yes. There are currently 9 additional full time and 5 part time employees.

Carrie Falkenrath: I am the only full-time and licensed employee, but I sometimes pull in help for field work.  The last time I came very close to hiring another engineer, covid hit two months later – so I try hard not to entertain that idea.  Although someday I’d love to offer someone else who needs it the same flexibility.

Donna Howes:  I am the only employee of my company. My business model is to retain experts as I need them for specific work. I have standing arrangements with specialist consulting firms and individuals, and I partner with them on many projects.

Yung Koprowski: Y2K has a staff of 20, including 10 licensed professionals and seven technical support staff. We have offices in Mesa, Arizona and Denver, Colorado.

Julia Salvini: There are no other employees besides myself.

Jennifer Toole: Yes – we have 275 employees.

Women in ITE: How long were you thinking about owning your own firm and was there a specific thought or event that finally made you jump in?

Alison Catarella Michel: I wasn't thinking about it at all.  After Hurricane Katrina, I was the only licensed engineer and company ownership offered me the opportunity to buy in.

Carrie Falkenrath: I never intended to own a firm.  However, there came a time when I really, really, just wanted to work from home.  I have a kiddo who has health issues that required a lot of school absences and doctor visits.  I (luckily) had a flexible job, but wanted to be able to do what was needed for my family in the moment and not have to explain myself.  I had a supportive partner and felt that traffic and transportation planning was a perfect niche for a small, flexible firm – but I was still very nervous to go at it alone.  Then company leadership threw me under the bus on a project and I started the paperwork that week!

Donna Howes: I always wanted to be more in control of my own destiny. I am a firm believer that being at your desk in an office for 8 hours a day does not necessarily mean you are productive. Long before COVID where working from home became acceptable, it was extremely difficult to get flexibility in work hours especially in the engineering world. There was such a strong focus on being present face to face for meetings and client work at all times. As a parent, I found it very challenging. Eventually, I knew my children needed some balance at home, so I resigned and started my own company.  

Yung Koprowski: I knew that I wanted to be an owner at a firm for most of my career, and was always drawn to employee-owned firms. I had only thought about owning my own firm for a couple of months. I had interviewed with a large firm and was considering a career change when I reached out to senior advisors in the industry. They were the ones that told me that they always thought I was going to start my own firm. The seed was planted and with the support of my spouse, took the leap.

Julia Salvini: When my family moved to a new, smaller City, I saw a need for transportation consulting in the local area and decided to create the kind of company that does the work I’m passionate about and aligns with my values. But it took me two years to get there.

Jennifer Toole: I never expected or set out in my career to own a company.  But about 10 years into my career, I looked around and saw that there weren’t many women in leadership roles in the companies I worked for, or in our industry in general.  That was really disappointing to me.  I was ambitious and felt like I could do a good job running my own company, and even more importantly, I knew there was a marketplace for the type of work I wanted to do (though it was underappreciated at the time) – making cities better for bicycling and walking.  Those two factors – my passion for this field and frustration at opportunities for advancement – are what prompted me to start Toole Design.

Women in ITE: What is your favorite thing about owning your own business?

Alison Catarella Michel: The flexibility of not having to ask anyone when I have to attend to kids or personal things during business hours.

Carrie Falkenrath: I love being in control of my day.  Of course, there’s plenty of calls & emails that may throw a wrench in my plan, but I still get to decide when and how I address them.  It’s even better when I get to make those decisions in PJs.

Donna Howes: I love the fact that there are less meetings and that meetings have a defined purpose; there is less red tape; and you don’t have to ask for permission to take a break or go on vacation.

Yung Koprowski: I love creating a company that I want to work at that is nimble enough to adapt to modern workplace culture. Owning a company is by no means a part-time job. It takes constant attention and multiple people to function well, but it’s also so rewarding.

Julia Salvini: My favorite thing is being able to say no! It’s about being able to focus on the work I’m most passionate about with people I really enjoy collaborating with.

Jennifer Toole: My favorite thing about owning my own business is not having to ask permission to go in a direction I feel is right for us.  That is not to say that I don’t work with my partners to make the right decisions – I have fantastic partners who are incredibly smart and help me guide the company.  But I really love the fact that once we make a decision, we can make it happen.  Of course, that means we don’t have anyone else to blame when things don’t go as planned!

Women in ITE: What is your least-favorite thing about owning your own business?

Alison Catarella Michel: The stress associated with being responsible for so many families' income, especially when coping with events outside my control like storms, power outages, covid...

Carrie Falkenrath: Setting boundaries is very difficult.  As an owner, you have the opportunity to say no – but you never want to. (Or maybe that’s just me?!)  And as a subconsultant, most of my project timeline is out of my control.  I try to approach my projects with the same level of flexibility my company provides me, but that means I am juggling tasks most every day. 

Donna Howes: No extended medical benefits – it is hard to get coverage for a small business as most of the medical insurance companies design their plans for large companies.

Yung Koprowski: The DBE certification renewals and paperwork are burdensome and take quite a bit of time. Growing from 13 to 18 employees felt the most challenging from the company administration side of things. As a business owner, it’s very difficult to disengage or disconnect for more than a few days. Initially, our vacations were limited to long weekends or trips where I could work remotely so I could be available to sign a contract or work on a proposal that would inevitably be due no matter how much I planned ahead. I’ll be testing out a longer, unplugged vacation soon so wish me luck!

Julia Salvini: Bookkeeping and accounting, hands down.

Jennifer Toole: When things don’t go as planned.

Women in ITE:  Can you tell us about a recent "win" or project you are excited about?

Alison Catarella Michel: We are working with the Corps of Engineers on a Lock and Bridge replacement project and I'm learning this whole new language about the shipping industry. From the vehicles they can cross when the bridge is down (open to vehicles), to the vessels that move when the bridge is up.  It's a different perspective.

Carrie Falkenrath: Over 20 years ago I helped a bit with a Tier 1 EIS study to improve Interstate-70 across Missouri.  5 years later, I got to be more involved in the Tier II EA for a 36-mile segment of that same project.  Now, 16 years later, Missouri is hoping to finally fund improvements to I-70.  Not only was my former employer awarded the Tier II Reassessment “their” segment, but they hired me to do all the traffic operations analysis.  I am so excited to get to see this project through with that team!

Donna Howes: I have been involved in the development of Cypress Village in West Vancouver – a new sustainable community. I have been working on it for many years and it has been a very a challenging but rewarding project as we have moved through many phases as a team with architects, planners, landscape planners, designers, environmentalists, etc. It is finally going to be presented to Council this year.

Yung Koprowski: We have been so lucky to work on several amazing projects over the years. I’m particularly excited about a recent win, where Y2K was a subconsultant to a large prime firm. Our team member shined in the project interview, fielding a question about road safety that the rest of the team was unable to answer. We just got word that the team was selected. We’ve also had several other recent wins in Colorado as a Prime. The team member leading these efforts joined Y2K in the first year as an EIT, then opened our Denver office 3 years ago, and I’m just beyond proud of her professional growth and success.

Julia Salvini: I do a lot of work with affordable and supportive housing providers, and I get excited about every single one.

Jennifer Toole: We are involved in so many cool projects, it’s really hard to pick one.  But I’m personally excited about one in Havre de Grace, Maryland, to revitalize their downtown.  The City got an ARRA grant and decided to use it to replace the 100+ year old stormwater pipes beneath their downtown streets, and in the process, to re-envision what those streets should look like in the future. The result will be one of the most exciting, walkable, accessible downtowns on the east coast, with a healthy and consistent street canopy, curbless streets, plazas, linear parks, and wide sidewalks.  Toole Design led the charettes with the community to develop the concept plan for the downtown and is now moving towards final design for the first phase of work.

Women in ITE:  Is there anything else you'd like to share about being a Transportation Entrepreneur?  (any other questions you find yourself frequently answering or advice you frequently give to others who may be considering owning their own business?)

Alison Catarella Michel: I love this profession and believe we are impacting quality of life for our communities.  The engineering is the easy part, human resources is the hardest part – and in school I didn't learn about financials, or anything related to running a business, so I'm learning as I go.  My best advice is to seek out educational opportunities about leadership and business management, examples - Leadership ITE, Goldman Sachs 10,000 Small Business courses, CEO Roundtables, etc.

Carrie Falkenrath: Know what you want from your company before you begin.  People are often amazed that I am not trying to grow – but building a big firm is not my goal.  And know that, even with a tiny business, all the other things take up lots of non-billable time: sales, bookkeeping, IT – be prepared to spend more time on your business than you may expect, even if you pay experts to help (and I DO recommend finding experts to help!  especially in the areas where it may matter most).  Finally, be prepared to be very, very flexible.  If constantly shifting gears is difficult, you may get burned out pretty quickly.

Donna Howes: Stay connected and current in your profession. It is important to engage and get out in the Community. I am a member of ITE and have enjoyed studying for and getting my PTOE during COVID. I have volunteered to both EGBC and ACEC-BC over the years which has been invaluable in helping me stay grounded and up to date. Don’t be afraid to reach out to other entrepreneurs as most business owners are more than happy to share experiences and pay it forward. I have met and developed friendships which stand me in good stead for checking in on issues and celebrating achievements. Most of all I have a close group of women engineering friends who are always there for me both professionally and personally.

Yung Koprowski: I often get asked how much it cost to start Y2K. I bootstrapped the company with $30,000 and didn’t pay myself for 6 months. My family relied on my husband’s income and benefits during this time. I had 10 years of experience in the industry and was amazed at the support I was given in early years to succeed. Our team matched that support with responsiveness, dedication, and quality work. It seems like each year we had a major project that helped the company succeed and grow. Setting up proper legal documents, file organization, accounting, and cloud computing in the beginning has allowed the company to be nimble and grow quickly.

Julia Salvini: People ask me a lot about the logistics of starting and running a business – the legal, the financial, the governance, the insurance. I’ve found success by relying on other experts to advise me in these areas so I can do the part that I’m good at. If you’ve worked in this business for any length of time, you already know how to get and do the work, so let others help you with the parts you need to learn and jump in!

Jennifer Toole: There are lots of benefits to starting your own company – I’ve described some of them above.  It’s also a lot of hard work and requires a great deal of support.  I don’t think it’s possible to start a successful company on a 40-hour work week – you will need to be prepared to invest a lot of extra hours, and you need a supportive family who is similarly invested in the success of the company. Also, my advice is to find some partners who are likewise able to invest their energy in your success and reward the ones who help you build the business.  Finally – owning a company is not an either/or scenario.  You can have a life and own a company.  Don’t forget to pay attention to the “having a life” part.   

ERGs - How to Create a Safe Space at Work

 Employee Resource Groups (ERGs), Business Resource Groups (BRGs), and Communities of Practice (CPs) are all forms of employee engagement aimed at strengthening workplace relationships and fostering a sense of belonging to establish a diverse, inclusive workplace. Employee Resource Groups date back to the 1960’s. Some are very specific, targeting a small group and some are more broad, representing general demographic groups. They all share a commonality to advocate for an underrepresented group, foster inclusivity, develop allies, provide support and work to create a positive environment.

This month we asked for valuable feedback from some employers with successful programs. Here are their responses.

What BRG/ERGs does your organization have?

Alina Cheng, P.Eng., City of Vancouver, BC - The City of Vancouver has several ERGs and Communities of Practice (CPs), including: Black Staff, Caregivers, IBPOC Connect (for any staff that identifies as Indigenous, Black or Person of Colour), Indigenous Staff, K-ERG (for any staff who identifies as Korean, Korean Canadian and/or has Korean ancestry), Muslim Staff, Staff with Disabilities, Trans, Gender diverse, Non-binary Employees, Queer Change Makers, QTBIPOC Network (Queer, Trans, Black, Indigenous, Person of Colour), Women in Operations (for women who work in operations or outside field roles), Women in STEM (Science, Technology, Engineering and Mathematics), Women Planning in Colour, Equity and Decolonization of Data, Racialized Settlers Take Action, White Settlers Accountability, Decolonizing Grants Together – Grantmakers CP

Tamika Gunn White, MS, SHRM-SCP, PSTA – Pinellas Suncoast Transit Authority  (PSTA) has the following groups:

  • Veterans: The goal of the Veterans ERG is to provide access to resources, services, and community engagement. They will help fellow veterans in need, promoting job opportunities, recruiting veterans, and assisting other veterans at PSTA.
  • Multicultural Magic: Multicultural Magic is an inclusive group where they learn about the different cultures of PSTA employees and have fun while doing it!
  • PRIDE: The Pride ERG provides a safe space where anyone can discuss and learn more about LGBTQ+ issues in the community and at PSTA. This ERG also participates in community events, most notably St. Pete Pride.
  • Working Parents: The Working Parents ERG offers a way to increase peer support at work and reinforce a supportive caregiving culture within the organization. They hope to encourage and advocate for inclusive caregiving benefits for employees.
  • Disability Accessibility: Helps PSTA staff learn how to be allies for persons with disabilities in our workplace and community.

Edie Adams and Karla Diaz-Corro, Olsson - Olsson currently has three ERGs supporting women, LGBTQIA+ staff, and veterans. These are called the Women’s Employee Resource Ensemble (WERE), Prism, and VERG, respectively.


How does your organization select a particular BRG/ERG? or what is the process in selecting what fits into a new BRG/ERG?

Alina Cheng, P.Eng., City of Vancouver, BC - ERGs at the City of Vancouver are proposed and championed by staff and are self-organized, employee-led groups that come together around shared identities and experiences.  They need to foster inclusive and supportive work environments, and advance equity and decolonization in the workplace.  Each group determines its mandate, scope and criteria for membership.

Tamika Gunn White, MS, SHRM-SCP, PSTA – Employee Resource Groups (ERGs) are voluntary employee-led groups that foster a diverse, inclusive workplace. They promote community building, valuing differences, professional development, and teamwork. ERGs center on historically underrepresented backgrounds, experiences, or demographic factors such as gender, gender identity, race, disability, nationality/culture, sexual orientation, age, parental status, veteran status, or other shared characteristic. Membership in all ERGs is open to all employees.

ERGs must align with PSTA’s Diversity, Equity, and Inclusion (DEI) Mission Statement:

At PSTA, we intentionally make inclusion a priority. Diversity is what drives us. No matter who you are, where you are from, how you think, or who you love. We connect all people to places, to opportunities, and to chances. We always strive to be better. We pledge this to everyone.

ERG applications are reviewed based on PSTA’s ERG Guidelines, business considerations and support capability.

Edie Adams and Karla Diaz-Corro, Olsson - ERGs are completely employee-initiated and led at Olsson. If someone wishes to start one, they reach out to our DEI council for support and guidance, including getting the word out, drafting goals, and schedule. This ensures that we have interest and momentum for each group.

How do BRG/ERGs at your organization benefit the employees?

Alina Cheng, P.Eng., City of Vancouver, BC - ERGs benefit City of Vancouver employees by:

  • Having a place to be oneself at work, to be understood and problem solve common challenges
  • Gaining exposure and visibility to City leadership and channels for elevating ideas from the margins
  • Developing leadership, new sets of skills and knowledge
  • Having the opportunity to network, find mentors and mentor others
  • Having the opportunity to positively impact one’s work environment

Tamika White, MS, SHRM-SCP, PSTA – Employee Resource Groups provide a valuable opportunity for employees to connect and support each other personally and professionally. ERGs strengthen an environment here at PSTA where all employees can contribute to their fullest potential.

Edie Adams and Karla Diaz-Corro, Olsson - These groups provide a safe place for employees to discuss relevant topics and challenges in the workplace, and they also exist to educate allies on ways to support these groups and move our industry towards more inclusive practices. Networking across offices, disciplines, and life experiences is also a benefit that many people have experienced through our ERGs.

What type of formal structure is required for your organizations BRG/ERGs?

Alina Cheng, P.Eng., City of Vancouver, BC - At the City of Vancouver, each ERG has 2-3 facilitators that plan and organize meetings and events on roughly a monthly basis.  They are supported by the Equity Office who provides administrative and basic financial support, training for facilitators, and offers co-learning opportunities.  The Equity Office also oversees the Equity Council, on which each ERG has a seat.

Tamika Gunn White, MS, SHRM-SCP, PSTA

  • Formation and participation in an ERG is voluntary and initiated by employees.
  • Every ERG will request or be assigned a senior leader sponsor from the Leadership Diversity, Equity, and Inclusion (DEI) Council to:
  • Provide input and mentoring regarding charter development, activities, budget, etc.
  • Advocate for the ERG without taking away ownership or autonomy from the group members.
  • The senior leader sponsor will provide routine updates to the entire Leadership DEI Council.
  • Each group is responsible for developing its own charter within the first 90 days to be approved by their senior leader sponsor and Leadership DEI Council. The Charter should align with PSTA’s mission, vision, and guiding principles.
  • ERGs will operate independently while maintaining communication with their senior leader sponsor.
  • Communications, materials, and events initiated by ERGs should serve to strengthen PSTA's diverse and inclusive workplace. All communications, written and verbal, must follow PSTA’s Communications and Marketing branding standards and be approved by their senior leader sponsor before distribution. As a public entity, all PSTA communications are subject to public records law, including ERG communications.
  • Group meetings should be scheduled to allow the greatest number of members to attend. Group membership, meetings, and activities are to be announced and open to all employees.
  • ERGs may meet for a total of one hour a month during paid work time. Additional meetings and activities may occur outside of work hours at the group’s discretion. Employees can be a member of only one ERG at a time.
  • ERGs are not permitted to promote a particular religion, promote or represent a political point of view, engage in lobbying, or represent employees with respect to terms or conditions of employment.
  • ERGs do not represent employees in their relationship with PSTA or grievances that an employee may have with PSTA. ERGs may not perform any function limited by law to the union. Complaints of an individual nature, such as complaints relating to alleged illegal discrimination, are best pursued by individual employees to maintain confidentiality and facilitate effective investigation. However, any such complaints brought forward through an ERG will be heard and considered by PSTA, which will then proceed as appropriate.
  • There are no advantages or disadvantages in conditions of employment at PSTA for employees who choose to participate or not participate in an ERG.
  • PSTA reserves the right to decide on a case-by-case basis which ERGs will be approved.

Edie Adams and Karla Diaz-Corro, Olsson - We require three basic elements – a leader, a senior-level sponsor, and a minimum of ten members. From there, the structure can be tailored according to the size of the ERG. WERE has several hundred members, Prism has about 70, and VERG has about 20, and while they all have similar goals of supporting underrepresented and excluded communities, they all run programming and content according to their own resources and member interest.

What activities have your organizations BRG/ERGs hosted?

Alina Cheng, P.Eng., City of Vancouver, BC - City of Vancouver activities have included networking and community building within ERGs, bringing in guest speakers, undertaking deeper learning sessions such as the Fundamentals of Anti-Oppression, and volunteering at local events, as well as social activities such as going to an escape room.

Tamika Gunn White, MS, SHRM-SCP, PSTA – Here are just a few examples from last year:

  • Veterans: celebrated Veterans Day by encouraging staff to wear their respective military hats while working, created and distributed “this bus is driven by a veteran” buttons, decorated the bus operators lounge with flags, veterans day décor, and baskets of snacks, created a Prisoner of War memorial table display, and hosted a Memorial Day breakfast and employee celebration at the PSTA flagpoles.
  • Multicultural Magic: Held 21 meetings, 13 events/activities, including Virtual Panel for Black History Month featuring the Courageous 12 and St. Pete’s Jordan Park Nostalgia Association, Lunch at a Vietnamese restaurant for Asian American Pacific Islander Month with employees sharing their stories, hosted an End of Summer employee BBQ celebrating diversity and recruiting new members.
  • PRIDE: Held 6 meetings, hosted a social at Big Storm Brewing, created a float and marched in the St Pete PRIDE parade, conducted a drag bingo fundraiser for Metro Inclusive Health.
  • Working Parents: Held 13 meetings, hosted a Virtual Panel event for Women’s History Month featuring Cassandra Borchers and Deb Prato, conducted a back-to-school clothing drive for women and youth and donated items to Alpha House of Pinellas County, which aims to prevent the cycle of homelessness and child abuse by providing a safe residence and supportive services to homeless pregnant women and babies.
  • Disability Accessibility: PSTA Staff Celebrated the ADA Anniversary with a cake and by hearing from USDOT Secretary Pete Buttigieg about what the struggle and progress has been in public transportation, and award-winning innovations for even better access in the future. 

Edie Adams and Karla Diaz-Corro, Olsson - We are still early in our development, so most of our ERG events are regular virtual meetings that are open to all Olsson employees, and the topics vary from practical advice to education to Q&A panels. When Prism launched, we reached out to office leaders to encourage them to set up Pride Month “watch parties” to get into the spirit of things. WERE has also spearheaded several more practical efforts, such as ensuring menstrual products were put into all Olsson office bathrooms.

What is your biggest piece of advice/lessons learned when forming BRG/ERGs?

Alina Cheng, City of Vancouver, BC - Allow staff to create their own ERGs and to meet without senior management present so that participants can speak freely and openly within the safety of the group.  Also provide ERGs with a channel to senior management if there are any policies, practices, processes, systems, or behaviors that need to change in order to advance equity and decolonization.

Tamika Gunn White, MS, SHRM-SCP, PSTA – Support from upper management is critical for these initiatives to thrive. Hearing managers promote the value and importance of the ERGs helps the employees to buy-in and know that what they are doing is important to the organization. Both the employees that run these groups and the HR professionals overseeing them must be backed up with strategy and resources to help them remain sustainable. Also, it is very helpful to collect data, as well as track engagement and membership. These numbers help to prove the ROI of these groups and garner additional support and resources moving forward. We also leverage feedback from the ERGs to help us create and improve employee policies.

Edie Adams and Karla Diaz-Corro, Olsson - You don’t have to do this alone! Stay in lock-step with your senior/executive leadership team, as well as HR. Both will lend your group credibility and momentum, and you will also be more successful ensuring your actions and programming are in line with the goals of your organization so things flow more smoothly. Remember to lean on other internal groups as well – we coordinate regularly with our Communications team for social media posts and writing; our Volunteerism team to coordinate firm-wide efforts; and HR to support us if sensitive issues arise. And it’s always helpful to talk with others involved in the DEI/ERG space outside of your organization. Lean on what others have already done and you will have a lot more energy to put towards how you want your ERG to work.

Alina Cheng, P.Eng

Alina Cheng is the Manager of the Parking Management Branch at the City of Vancouver.  Her branch manages all on-street parking policies and regulations in the city, such as permit parking, pay parking and loading zones.  She has over 15 years of experience in the transportation industry, and her background ranges from planning, data collection and analysis to safety, sustainability and development review.

At the City of Vancouver, she is a member of the Women in STEM ERG and Engineering’s Diversity and Inclusion Advisory Committee.  She has been involved with ITE for over 20 years and is a member of the Women in ITE committee.

Tamika Gunn White, MS, SHRM-SCP

Tamika Gunn White is the Senior Organizational Development Manager at Pinellas Suncoast Transit Authority (PSTA) in St. Petersburg, Florida.  Her current role involves leading the management and implementation of the agency’s training and professional development programs and strategic organizational initiatives, with a focus on driving innovative change, improving workplace culture, and increasing employee engagement.

In addition, Tamika is the facilitator of Leadership PSTA, the agency’s year-long leadership development program for high performers. She is passionate about teaching and helping employees adopt a growth mindset and apply learnings to elevate their performance and achieve their career goals.

Tamika has a Master of Science degree in Business Management and Leadership. She is also a Certified Personal & Executive Coach.

Tamika is one of the Lead Facilitators for FDOT’s Transit Immersion Leadership Experience (TILE) professional development program for emerging transit leaders across the state of Florida. She currently serves as the Vice Chair for APTA’s Workforce Development Committee and is a 2019 graduate of APTA’s Emerging Leaders Program. Tamika is also the Co-Chair of the National Emerging Leaders Committee for the Conference of Minority Transportation Officials (COMTO). 

Edie Adams

Edie Adams, is a Marketing Senior Coordinator and Secretary of the D&I Council at Olsson. Edie is dedicated to driving the firm’s mission, vision, and goals through the implementation and facilitation of D&I strategies that align with our organizational values. Edie has nearly ten years of experience in editing, proofreading, and generating various media forms, including technical reports and memoranda, proposals, and project descriptions. As a Marketing Coordinator Edie organizes proposal efforts for multiple disciplines to produce quality documents for client review. In this interview, Edie shares insights on Olsson ERG’s.


2022 in Review

By Jodi Godfrey, Erica Myers, Karla Diaz-Corro, and Alina Cheng

The year 2022 was an exceptional year for the Women in ITE Committee, as we have been more active, productive, and collaborative in many of our endeavors. We are so proud of the amazing volunteers that we are blessed to get to work with on this committee. One of the best approaches to ensuring we have the necessary momentum to be as successful as we have been, is in our planning ahead. Recognizing this need, we, as a committee determined that we would develop a quarterly bootcamp style set of deliverables that would not only be valuable to our Women in ITE members, but would also be valuable to all ITE members, and may even attract some new ITE members.

This inaugural quarterly bootcamp started in 2021 with a typical webinar titled Finding Your Voice: Getting Involved with Local ITE Leadership. Following the webinar, we hosted a series of short videos asking ITE District Rising Stars and 2021 Young Leaders to Follow about their Student to Young Member Transition into the workforce. The third of the quarterly events was a panel discussion with Words of Wisdom for the Next Generation. The final session of the Women in ITE inaugural bootcamp series was a live Zoom panel on Keeping Women in the Workforce. Each of these series were led by a different volunteer on the committee, and the results are a culmination of incredibly valuable resources.

The Finding Your Voice: Getting Involved with Local ITE webinar that occurred on July 19, 2021, included three astonishing women that have been incredibly active in various roles of ITE-- Kirsten Tynch, Suzanna Set, and Erin Eurek. These women shared their stories of how they got involved and how they entice others to get involved. They talked about how all someone has to do is volunteer and there will be plenty of opportunity afforded to them. The webinar left quite an impression on the audience and encouraged us all to be more involved in our local chapters, sections, and districts.

The WITE committee collaborated with the Student to Younger Member Transition Task Force to address questions students frequently have as they enter the work force and begin their careers. The 2021 Young Leaders to Follow and District Rising Stars were interviewed and asked a variety of questions related to career options, importance of certification, interviewing, ITE involvement and membership, job benefits, and skills needed. These interviews were produced as short videos, available here on the ITE webpage, and were organized by topic and question for ease of reference. The intent of this boot camp session was to give students and young professionals different perspectives on topics they often consider when they graduate and select a career path.

On February 15, 2022, WITE hosted a webinar on Words of Wisdom for the Next Generation.  During the webinar, 5 women in leadership roles were interviewed to assist young professionals navigating the early stages of careers in transportation.  They were interviewed on a variety of topics such as their first job, career plans, challenges in their careers, and hopes for the future.

The interviewees were:

  • Alyssa Rodriguez, Director of Information Technology with the City of Henderson, Nevada, and immediate past president of ITE;
  • Dr. Beverly Kuhn, Division Head and Regents Fellow of Texas A&M University in College Station, Texas, and current international president of ITE;
  • Rosana Correa, Project Manager with Jacobs in Tampa, Florida, and current international vice president of ITE;
  • Dr. Jeannette Montufar, Founding Partner and CEO of MORR Transportation Consulting in Winnipeg, Canada and a past president of the Canadian District of ITE; and
  • Jenny Grote, Principal of GroTrans Engineering in Phoenix, Arizona, the second woman to serve as international president back in 2002 and an Honorary Member of ITE.

Watch the interviews and see what these amazing women had to say!

The Women in ITE Committee and ITS America partnered to bring the Women in the Workforce webinar to the public. This webinar, held on April 27, 2022, was created to provide a platform for women to discuss new ways of learning and developing in the workplace. The webinar was specifically designed to discuss new ways of learning and developing that provide a supportive environment for women in the workforce.

The Women in the Workforce webinar’s mission was to inspire and empower women to lead in their workplaces and communities. The webinar featured a panel of experts who discussed topics such as succession planning, deliberate retention policies, flexible work environments, and removing barriers to promotion.

Our panel of experts featured four distinguished female professionals from the transportation industry, who discussed the importance of creating a supportive environment for women in the workplace. They also provided advice on how to develop leadership skills and how to foster a culture of inclusion and diversity. Additionally, the panelists shared their personal experiences and strategies for success in the workplace.

The webinar also provided a platform for attendees to ask questions and share their own experiences. The panelists provided valuable insight and advice to help attendees develop the skills and confidence needed to succeed in the workplace. A few highlights from the session are:

  • Provide people with what they need to not only do their work, but to support their mental health and other needs. Not only the IT support, financial and benefit compensation, but also flexibility with schedules, benefits and being attentive to the employee’s well-being
  • Work from home is allowing time with elderly family. Examples of retaining someone in the workforce while allowing living and caretaking
  • Leaders have a responsibility to lift women up and instigate change in their organizations – have policies in place to ensure people of different backgrounds are accepted and respected
  • Male mentors are important – they can also often learn something about themselves when they mentor women
  • How to gently disrupt a microaggression – ask them a question. “Are you aware of how that landed?” explain how it landed for you. It’s not easy to do but if you practice disrupting microaggressions it becomes easier over time
  • Be part of culture change – training is a tool to ensure workplace civility and respect are expected

The webinar concluded with a call to action for all attendees to become active advocates for women in their respective fields. For more information about this webinar, the discussions were recorded and archived, and you can view on the ITE Website.

The Women in ITE then took some of the best parts of its bootcamp series, and we showcased a phenomenal workshop at the ITE Annual Meeting and Exhibition in New Orleans in 2022. We invited many of the previous professionals we collaborated with throughout the year, and had an interactive workshop that included icebreaker activities, a panel of speakers, and roundtable discussions. It was so fun to get to know so many fellow ITE members and learn about their passions and interests.

With such an amazingly successful inaugural bootcamp series, the Women in ITE Committee has decided to take on this endeavor again. Starting early in 2023, we will hold a webinar on Leading in a Hybrid World, followed by a panel discussion in the spring of Pivoting Career Choices: How to Create your Desired Job Description. The last two sessions will be a set of short videos with Interview Support Services, and a series of breakout rooms in a virtual Speed Dating for a Mentor.

We are excited to see what the new year has in store for us, and we hope that you will continue to remain engaged.


Reflections from Women in ITE

The Women in ITE Committee had a busy year in 2022! We explored several new topics in monthly blogs related to gender inclusion in the transportation profession. The WITE Committee also developed a video resource library to assist students and young professionals in navigating their careers, and hosted webinars on women in the workforce and women in leadership. In 2023, we plan on continuing to grow our blog with important resources and information, and hosting events on more great topics such as leading in a hybrid world, pivoting your career, networking, and interview support. Stay tuned for more information! Below are some personal and professional highlights from some of our committee members.

Michelle Mekker, Assistant Professor

  • Do you have any highlights from your previous year to share?I published 5 papers and my son turned 2.
  • Is there something you are looking forward to in the future that you would like to share?
    Starting some interesting new projects and traveling to Paris for vacation.


Jodi Godfrey, Co-Chair of WITE Committee / Senior Research Associate

  • Do you have any highlights from your previous year to share?
    I was extremely nervous to take over as the co-chair of the Women in ITE Committee this past year, as I knew attempting to fill the astonishing shoes that I would try to fill would be no easy feat. I was worried that under my leadership the committee may not flourish. However, I was pleasantly overwhelmed at the amazing amount of support the committee has received over the past year. The remarkable volunteers have been so active and productive that we have produced the most amazing compilation of resources in our boot camp series, which I am still promoting the use of. I am so proud of all we have accomplished as a committee, and I am excited to witness the continued momentum in the years to come!

Angela Garland, Traffic Section Head

  • Do you have any highlights from your previous year to share?
    Over the past year, I have taken on different responsibilities with starting at a new company. It has been a great year returning to marketing for new work, as well as working on unique projects with new clients. I enjoy the balance in my career.
  • Is there something you are looking forward to in the future that you would like to share?
    Our daughter will be graduating high school this year, so my husband and I are planning more travel as soon-to-be empty nesters!
  • Have you worked on a recent project that you feel advanced equity that you would like to tell us about?
    I do not have one project in particular, but every project we have worked on this year has strived to include pedestrian and bicycle accommodations as well as transit access.

Carrie Falkenrath, Principal Transportation Engineer & Planner

  • Do you have any highlights from your previous year to share?
    My oldest child graduated High School and started college!
  • Is there something you are looking forward to in the future that you would like to share? 
    I was part of a large, multi-firm, multi-discipline team that recently won a huge multi-year project for the Missouri DOT.  My role on the project is Deputy Project Manager of Traffic & Safety - which is a first for me and a significant piece of the overall team.

Shruti Malik, West Unit Transportation Planning Lead Practice

  • Do you have any highlights from your previous year to share?
    Very excited to share that I've been selected to participate in Mott MacDonald's Emerging Leaders Program which involved a one-week trip to the UK to launch the program.
  • Is there something you are looking forward to in the future that you would like to share?
    There's a lot to look forward to - from growing our planning practice on the west coast to showcasing the 'Leadership in a hybrid world' webinar with the Women in ITE committee. My challenge for the upcoming year is to balance work related travel with childcare needs at home.
  • Have you worked on a recent project that you feel advanced equity that you would like to tell us about?
    I am currently involved in the San Francisco Railyards Preliminary Business Case project for Caltrain and Prologis. The PBC has identified equity as a key goal for the project and our analysis will take into account alternatives that deliver equity for both existing and future communities.

Maggie McNamara, Assistant Professor

  • Do you have any highlights from your previous year to share?
    I designed and led a course for graduate students on data analysis and visualization - topics that aren't often part of a civil engineering curriculum but are increasingly important in our data-driven world. Students learned good visualization practices and got an intro to tools to implement them. I'm really pleased with how the first version went and look forward to debuting version 2.0 in a future semester.

Laurel Flanagan, Transportation Engineer

  • Do you have any highlights from your previous year to share?
    I received my P.Eng. and RSP1 designations earlier this year. I also started a new role with McElhanney in the spring and have been enjoying getting to know new colleagues and working on challenging projects!
  • Is there something you are looking forward to in the future that you would like to share?
    I’m looking forward to another great year volunteering with the WITE Committee and exploring topics in our monthly blog.
  • Have you worked on a recent project that you feel advanced equity that you would like to tell us about?
    I joined the ITE Equity Committee in March and was involved in the development of a Foundational Glossary document of key equity terms to help move equity conversations forward within the ITE community and the transportation profession.

Gender Equity in Transportation

By Laura Chace, President and CEO of ITS America

Transportation and how people move about their communities is something that millions of us take for granted every day. Few people actually think about transportation, or the fact that access to transportation isn’t equal, unless they are the ones affected.  Time and again, women are forced to pay higher prices for transportation because of unseen “pink taxes” when considering the safest ways to travel. When you factor in that a large majority of caregivers are women taking trips with children or taking elderly relatives with reduced travel options to medical care, that added cost can skyrocket.  

Meanwhile, despite the thought and additional cost that women put into their daily transportation options only 15 percent of the 14.8 million people in the transportation workforce are women. There is a lot of talk in our industry on the issues of safety and diversity but there hasn’t been enough action to match those words and intent. When transportation is so highly linked to economic opportunity, women already at a disadvantage, are pushed farther behind only by taking care of themselves and their loved ones. 

That’s why ITS America, The Ray, and WTS International banded together to create MobilityXX. The goal of MobilityXX is to make major strides within the industry to increase that frustratingly low 15 percent of women in the industry by 10 percent over the next 10 years. An ambitious goal when considering the amount of work in front of us, but one that must be achieved if we want to provide transportation that truly serves communities. Without women represented at all levels of the transportation industry we will continue to see the needs of women - no matter what mode they choose- ignored and minimized because they didn’t have a voice in the room. 

I was fortunate to have a mentor who gave me the opportunity to be involved in decision making and brought me into the meetings necessary to advance my career. It wasn’t always easy or comfortable often being the only woman, but it was critical to my future success.  Not all women are lucky enough to have a mentor who will open doors for them.  That’s why we created MobilityXX, to move past platitudes and promises about wanting to reach equity and focus on taking concrete actions to achieve those goals. 

How do we achieve this lofty goal of increasing women in the industry by 10 percent in 10 years?

First - it takes all of us. This is not just a problem for women to solve.  Men play a vital role in changing cultures, opening up their networks to women, mentoring, and being allies to female coworkers.  No action is too small to matter.  You don’t need to be a gender equity expert to make a difference, you just need to be a good listener, supportive and self-aware.

Second, we need to “stack the deck”.  Do you know a host of great female candidates for a job posting? Put more women forward for job openings and promotions.  Research shows that women often won’t apply for a job or promotion if they don’t meet every single criteria on the list- we need to empower women to go for the dream job…and the promotion.  After all, men do!  

Third, we need to start reaching out to the younger generation and re-frame how we talk about the work we do.  Transportation is all about connecting people, access to opportunity, improving our environmental footprint and societal good.  Those are goals that resonate with women, particularly young women. We need to position transportation work as foundational to creating strong and healthy communities to draw them into our field. 

Finally, seeing is believing.  We need to elevate more female voice in our industry so that younger women see that success is possible.  Seeing and hearing these women speak shows current and future employees that ours is a welcoming field, one where their voices are heard, understood, and valued. 

These actions will give us a start but there is much more work to be done. Are we making progress?  On a macro level, women’s participation in the workforce has suffered due to the affects of the pandemic, but newfound flexibility and hybrid work present new opportunities to retain women if structured well.  On a micro level, I look at intentional actions that my team and I have taken over the last 18 months.  I have an all-female executive team.  I have increased the number of women on my board by 10%. We have worked to add more diversity to our staff.  These are just the actions of one organization but together, we make a difference. 

How can you be a part of the solution? What is one action your organization can take to attract, retrain or promote women? Join us in this work at www.MobilityXX.org.

As Justice Bader Ginsburg said, “Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.” 


October 2022: MetroVancouver Increases Access for Blind/Partially-Sighted Users

TransLink, the regional transportation authority for Metro Vancouver, British Columbia, Canada, is in the process of installing braille bus stop signs at all 8,400 bus stops in its transit system.  This will help customers who are blind or partially sighted better navigate the transit system by letting them know which stop they are at and which bus routes stop there.

The braille bus stop signs include:

  • Information written in both Unified English Braille and raised tactile letters
  • Bus stop ID numbers
  • Bus routes serving that bus stop
  • Bay or bus stop indicators
  • Customer Information phone number

The signage is already making an impact to transit users.  A transit customer who is blind shared that they have found these signs to be life-changing since they’ve been installed.

Sign installations are scheduled to be complete at the end of 2022 and will make TransLink the first transit system in Canada to have braille signage across its entire bus system.

For more information, visit TransLink’s Access Transit Program.

Source: TransLink’s braille signage media release.

September 2022: Effective Communication to Build a Strong Reputation

Communication is a concept near and dear to my heart, which was the reason I volunteered to take on the challenge of writing the blog for the month of September. As I started writing this blog, several thoughts went through my mind. What does it mean to communicate? And what makes communication effective or ineffective?

The Merriam-Webster dictionary defines communication as the skill using which information is exchanged between individuals through a common system of symbols, signs, or behavior. Simple enough to understand – until we add the adjective “effective” to it. Now what makes communication effective or ineffective? This opened a whole range of questions in my mind:

  • What is the background/context behind what we’d like to communicate?
  • Who are we trying to communicate with/who is the audience or recipient?
  • What is the key message we’d like to get across?
  • Could we do it in a way that the other party is more receptive?
  • What is the outcome we’re hoping for once the recipient gets this message?

As illustrated in the word cloud below, effective communication is a multidimensional concept. It could be obvious such as written, graphical, or verbal communication or it could be implied – such as body language, symbols, or signage. Several factors can impact effective communication such as:

  • the sender’s or receiver’s biases and/or mental state of mind
  • the mode/media/type of communication
  • barriers in understanding such as language barrier or a lack of empathy
  • lack of understanding of the audience

It can impact us in myriad ways, both professionally and in our personal lives:

  • Professionally – effective communication could mean building a strong relationship with a client or stakeholder or supervisor. It could be the critical element in getting a promotion, winning a project, or acing an interview; it could also mean one or several missed opportunities
  • Personally – effective communication could mean the difference between a strong connection with a spouse/family member or lack thereof

As project managers, we all understand that 90% of the project manager’s time on a project is spent on communication. So clearly, there’s more to communication than meets the eye – over my 20+ year career, I’ve witnessed individuals literally build their careers through good communication means and just as easily damage relationships through brash communication skills.

The famous quote by poet and civil rights activist Maya Angelou is something I’ve learned to live by - “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. It is the softer side of communication that is harder to navigate.

We all want to live our lives fully – getting the most bang out of the buck – when we’re in the workplace and while we’re spending time with our loved ones. Since communication plays such an important role in our daily lives and at every stage in our careers, I am sharing a few tips/suggestions to help my fellow professionals build a strong reputation and be a valued member of your teams/agencies:

  1. For early career professionals
  • A little empathy goes a long way – If you can imagine yourself in the shoes of the person you’re trying to communicate with, half the battle is already won! Depending on the situation you’re dealing with – whether it is a straightforward demand or a tricky conversation, put yourself in the other person’s shoes, test different scenarios/outcomes (depending on the level of receptiveness of the recipient) and modify your messaging accordingly. This can help you prepare for any eventuality, and you’re not taken by surprise if the recipient’s response is contrary to your expectations.
  • Know your audience – As I learned through the 2021 Leadership ITE Program facilitated by Shelley Row, whether it be an interview for a job or a project, an outreach event with stakeholders, or a key decision-making process, it is very important to know who you’re planning to address/influence/impact and refine your communication style accordingly.
  • Simplify your messaging – I often practice my presentations with my 6- and 10-year-old daughters to see whether they’re able to understand 3/4ths of the content when I am preparing for a presentation for instance. If I’m able to retain their attention through the key messaging, I know I’ll be able to get through to my audience as well!
  • Discuss issues/concerns early – Letting negative sentiments linger can lead to hostility in the workplace. Be transparent with your supervisor/mentor and approach early and don’t be shy in bringing up concerns/disagreements.
  • If you have a complaint, don’t hesitate to propose possible solutions also – This gives your manager/supervisor the indication that you care and are looking to resolve concerns before they become bigger challenges.
  1. For early to mid-career professionals – All of the above apply along with the suggestions listed below:
  • Observe and Learn – Effective communication styles take time to develop. Observing others is an easy way to learn new styles and expand your horizons. For presentations, I often find myself listening to Ted Talks or webinars presented at ITE/WTS meetings -  making mental notes of what I liked or didn’t like in the content and ways to improve upon my own communication style as a result.
  • Push yourself out of your comfort zone - Don’t be afraid to try out something new and test it in a safe environment to see whether it resulted in the expected outcome. For instance, if you typically resort to emails for a request from your supervisor, try doing it face-to-face either in a virtual or in-person setting. Seeing your supervisor’s body language can help you in refining your messaging.
  • Practice 5-minute elevator pitches – When tackling a tricky situation, I resort to practicing my elevator pitch staring in a mirror and paying attention to my facial expressions and body language. Being able to relay my idea clearly in 2-3 sentences in a 5-minute timeframe is the goal I set up for myself in these types of situations.
  1. For seasoned professionals – All of the above apply along with the suggestions listed below:
  • Feedback/Recognition – Providing feedback early and often; positive feedback is as important if not more in making your direct reports feel appreciated and valued. Recognize successes and kudos at the start of meetings/gatherings.
  • Be approachable and transparent – Have an open-door policy so your direct reports don’t hesitate in discussing issues/concerns with you.
  • Succession Planning – Mentoring your direct reports consistently and getting them ready to move up the ladder offers opportunities both for yourself and for others
  • Engage with staff in social events/informal settings – Encourage coffee break/water cooler chats; help break the ice through other avenues besides the office setting.
  • Value Add – Reiterate to staff that they’re doing meaningful work; knowing that they’re making a difference in the communities they touch is a great value add, especially for early career professionals.

I hope you found these suggestions helpful and please feel free to contact me to discuss/exchange ideas related to communicating effectively. Communication is an art more than a science so there isn’t a defined manual to master this skill. Continue to build and add more tools in your toolbox so you’re able to customize based on your specific situation. Knowing when to use which one comes with repetition and practice!

Shruti Malik, TE, PMP, ENV SP
ITE Equity Committee Co-Chair & Women in ITE Member
West Unit Transportation Planning Practice Lead
Mott MacDonald

August 2022: Travel with WITE!

In addition to traveling via personal vehicle or plane, WITE (Women in ITE) members have used walking, biking, zipline, golf cart, backpacking (yes, it’s different from walking!), and tow truck as modes of transportation for their vacation travel. Of different factors considered planning vacation transportation, cost and travel time (both duration and arrival/departure times) are consistently higher ranked, compared to accessibility, child safety, general safety, and attraction. This year, some of our members have traveled to: Las Vegas, Utah, SoCal, Colorado, Florida, and Canada.

How do you plan transportation for your vacation?

  • “I use points accumulated from work trips whenever possible, and plan around the best ROI in terms of memories/(price+time). I am a person who thrives on plans, while my husband prefers minimal plans with a more ad hoc approach. I have learned to pretend like my plans are convenient happenstances.”
  • “Before we decide mode of travel, we usually consider our budget and the length of time we plan to be on vacation. If the budget allows (which is challenging since we have lots of kids) we usually decide to fly and book directly through an airline's website. If flying is too expensive and we have enough days built into our vacation we will rent a large SUV and drive to our destination. We waited too long to book flights this summer and airfare costs were 3x what they usually are. So we opted to make our vacation a road trip.”
  • “Spreadsheets. Always spreadsheets. And weighted rankings of alternatives.”

What’s a new or unusual mode of transportation you’ve used on vacation? 

  • “We like to try all types of modes, including ziplining, riding jitneys, hiking, and kayaking, in addition to the typical planes, trains, and automobiles. This time around, we chose to fly so that we could see portions of the country that we have never explored before.”
  • “We did some boating in the Thousand Islands and hopped between American and Canadian waters.”

What went wrong with your vacation travel? 

  • “Airport layovers are probably the least exciting part of the trip.”
  • “The brakes on our car started to chatter while on the highway, so we had to get it towed to the next town an hour away!”
  • “My toddler slept through both flights from takeoff to touchdown, but I came away with COVID-19!”
  • “The rental car we reserved had not been cleaned well, so we requested an additional clean and had to wait over an hour at the agency which delayed us in leaving.”

What went really well with your vacation travel? 

  • “We were able to make life long memories exploring our beautiful country by plane, auto, and foot with no major injuries (beyond a few blistered feet).”
  • “Taking a slightly longer, scenic route that was so quiet we felt like we had the whole highway to ourselves.”
  • “We were nervous to spend 20+ hours in a vehicle with 4 children under the age of 10 (including an infant). But all the kids traveled so well with very few tantrums! We had to stop many, many times for bathroom breaks but we only heard "Are we there yet?" a half dozen times. So we considered the trip very successful and plan to do it again!”

July 2022Why Travel is Vital to Your Career and How to Go without Guilt 

This month’s blog is courtesy of Shelley Row, P.E., CSP, Blue Fjord Leaders

Close your eyes and imagine the sound of crashing waves, the feeling of sun on your face, and a cool drink in your hand. For some, this anticipation of vacation brings feelings of happiness and relaxation — for many more, it means added stress and a never-ending list of tasks. With travel season in full swing, it’s time to review the value of paid time off and discover four tips to help you digitally detach without worry.


The Value of Travel and Paid Time Off

Travel is very important to me and has been a large part of my life. I find that time spent in other environments, cultures and fresh activities expands my thinking, allows me to reconnect to my values, and practice the healthy habits I encourage my clients to use. Travelling and really connecting with the environment is an enlightening experience, and there are so many beautiful sightseeing spots around the globe to see. 

Due to pandemic precautions and new work-from-home policies, 92% of Americans canceled, postponed or simply never planned to travel in 2020. Two years prior, a U.S. Travel Association study revealed that 768 million days of paid time off were forfeited. Not only are we now working more days, the National Bureau of Economic Research reported the “average workday span increased by +48.5 minutes” in 2020. Conflicting feelings of being seen as replaceable, as well as being the only one who knows how to get the job done, are two barriers to taking PTO that I discuss often with clients. 

Four Tips for Vacationing without Worry

Maybe you are concerned that things may not go smoothly while you’re gone. Or maybe the volume of email to which you’ll return feels overwhelming. Or maybe you feel that the customer may not wait, and you’ll lose business. I understand all those concerns. They were mine, too.  

Nevertheless, in 2019, I took a two-week vacation to explore Tibet — with no computer or email replies in tow. It is possible to be out-of-touch without the world crashing down; it takes upfront preparation, but you are rewarded with the mental and emotional space to absorb the wonders of your destination.

  1. Touch base with clients or bosses in advance. For anyone with a pending action item or action that may be needed while I was gone, I contacted them in advance. I explained that I would be in Tibet with iffy Wi-Fi and cell coverage. No one panicked, most were pleased that I let them know, and all were happy for me.
  2. Complete deliverables in advance. I made an effort to complete tasks in advance that would be due while I was gone. For those items I was not able to complete, meetings were scheduled after my return to discuss progress, schedule and due dates. 
  3. Ask staff or a trusted colleague to monitor and respond to emails. My staff monitored my emails for any unanticipated issues or for client questions (from current or prospective clients). When appropriate, they let the client know that I was out of the country. If they couldn’t help directly, they worked with the person to schedule a call when I returned. Everyone felt that we were responsive to their requests. If you are part of a larger team, ensure a partner on each of your projects is cc’d into important emails so that communication can go uninterrupted.
  4. Clean out the junk emails. Pro-tip: proceed with caution. I opted to periodically delete junk emails when I had accessible Wi-Fi. I chose to do so during “lag time” (such as waiting at an airport terminal) so I wasn’t overwhelmed by the sheer volume of emails. There is something heart-stopping about seeing hundreds of emails stacked up after a two-week trip. The trick, of course, is to not get sucked into work. It was effective for me because I scanned email subject lines and the sender. I didn’t open or read anything. Junk emails were obvious and safely deleted. When I returned, there was a much more manageable number of emails that needed “real” consideration and response.

Get Packing

Ray Bradbury, American author of the seminal novels Fahrenheit 451 and The Martian Chronicles, was quoted to say, “Half the fun of the travel is the aesthetic of lostness.” While traveling through space isn’t likely to top most of our out-of-office replies, there are bodies of research showing that people with ground-breaking successes had plenty of down time, and frequently it was during the down time that new insights emerged. I encourage you to carve out time for a break for yourself soon, too. It will help you treat your brain well, and ready you for insightful decision-making without overthinking.

Shelley Row is Founder and CEO of Blue Fjord Leaders. Shelley is a registered professional engineer, Former Senior Executive at the US Department of Transportation, Certified Speaking Professional and a trained coach per the International Coaching Federation. Blue Fjord Leaders are experienced training developers working with high-performing, technically-skilled individuals to grow their leadership competence. Find out more about Shelley and Blue Fjord at https://www.bluefjordleaders.com/.

 (Original blog @ https://www.bluefjordleaders.com/the-value-of-paid-time-off/ )


June 2022: Big Data and Proactive Safety

Big data has been an alternative for collecting, storing, and processing transportation information for several years. During the COVID-19 pandemic, the use of big data was especially important to keep transportation studies moving forward when traditional field data collection was not possible due to the reduced traffic volumes. Big data can be a good source for data collection and integration, especially in the safety field.

Big data can be referred “not only to the large volume of information, but also to the various types of data, the real-time nature of modern data, and the new tools and techniques necessary to manage and analyze it”[1]. Examples of big data sources in the context of safety include data collected by sensors, cameras, light detection and ranging (LiDAR), on-board devices on vehicles, and smartphones.

Traditional safety data sources typically include traffic volumes, crash reports (from the police department), and hospital and emergency medical service records. Through integration of various data sources, big data can supplement traditional data to overcome existing safety analysis challenges. One of the most important applications of big data is to allow practitioners to proactively identify and address safety issues in the transportation system instead of waiting for crashes to occur and reacting afterwards. “Safety is Proactive” is one of the principles of a Safe System approach, which has been adopted by the U.S. DOT’s National Roadway Safety Strategy (NRSS) as the guiding paradigm to address roadway safety[2].

Safe System Approach

The Safe System approach includes a holistic view of the road system, which should be designed to anticipate human error and accommodate human injury tolerances, with a goal of reducing fatal and serious injuries[3]. A Safe System approach incorporates the following principles:

  • Death and serious injuries are unacceptable
  • Humans make mistakes
  • Humans are vulnerable
  • Responsibility is shared
  • Safety is proactive
  • Redundancy is crucial

The objectives of the NRSS address all the Safe System approach elements:

  • Safer people
  • Safer roads
  • Safer vehicles
  • Safer speeds
  • Post-crash care

Near-Miss and Hard Braking Data

A few indicators that can be gathered from big data to identify locations of safety concern and implement improvements before crashes occur are near-miss and hard braking data. A near-miss is an incident that could have resulted in a crash but was narrowly avoided. Hard braking is an incident when a driver applies more force than normal to stop the vehicle. Near-miss and hard braking events can be a result of many different factors such as geometric constraints, distracted driving, or aggressive driving. These surrogate safety measures can be provided by big data sources such as connected vehicles, smartphones, navigation devices, video data, and LiDAR. One example is the study[4] conducted at the City of Bellevue, Washington, which used video analytics for gathering large amounts of safety data to rapidly identify locations that have a high risk of crashes. The City proactively addressed safety deficiencies at high-risk intersections, rather than waiting for fatal and serious injury crashes to occur.

Pedestrian and Bicyclist Data

One of the main challenges faced by safety professionals is the lack of pedestrian and bicyclist exposure data, which can be provided by big data sources such as connected vehicles, smartphones, and cameras. Pedestrian and bicyclist volumes, for example, are a measure of exposure, and can be used to identify areas with high activity. Big data can also be used to identify trip routes and crossing locations for pedestrians and bicyclists, which inform where midblock improvements for pedestrians or bike route improvements should be implemented. For example, the Florida Department of Transportation (FDOT) used pedestrian and bicyclist origin-destination (O-D) data from a big data source and overlaid it with FDOT's crash data to build exposure models[5]. FDOT identified demand indicators on corridors: context classification, populations with high poverty rates, frequent transit service, and high bike-ped activity based on big data. Locations where transit utilization is high, pedestrian activity is above 60%, and where the percentile for poverty is above 40% were prioritized for safety improvements.

Driver Behavior

Driver behavior is a contributing factor[6] in several crashes. Understanding how driver behavior impacts safety is important to inform better roadway design, construction, repair, and safety improvements prior to crash occurrence. One example of how big data has been applied to influence driver behavior and improve road safety is the partnership between big data providers and car insurance companies to develop smartphone apps that track driver behavior[7]. Based on driver behavior such as speed, location, direction of movement, and hard braking event locations, a discount is given by the insurance company and applied to the driver’s statement.

Additional Resources

This post has only touched on a few elements of how big data can be used to supplement existing safety data and improve the proactive approach to safety. The ITE Safety Council will publish the “Incorporating Big Data into Safety Analysis: An Integrated and Proactive Approach” technical brief in the Summer 2022, which will include a discussion on how big data is currently being used to strengthen the safety data we now use, what the available sources for safety professionals are, and what issues still need to be addressed. The report focus areas are proactive safety approach, data collection and processing, pedestrian and bicyclist safety, and driver behavior. Following the technical brief that introduces big data in the context of safety, the ITE Safety Council will release the “Applications of Big Data in Safety Analysis” technical brief in 2023, with focus on how near-miss information is used to improve safety analysis.

[1] Federal Highway Administration (FHWA). Public Roads - September/October 2016, Vol. 80 No. 2, FHWA-HRT-16-006. Available at https://highways.dot.gov/public-roads/septemberoctober-2016/big-data

[2] Federal Highway Administration (FHWA). National Roadway Safety Strategy – Safe System Approach. Available at https://www.transportation.gov/NRSS/SafeSystem

[3] Federal Highway Administration (FHWA). The Safe System Approach. Available at https://safety.fhwa.dot.gov/zerodeaths/docs/FHWA_SafeSystem_Brochure_V9_508_200717.pdf

[4] Institute of Transportation Engineers (ITE). Vision Zero Quick Bites. Using Technology to Move Toward Zero Deaths: Video Analytics - Bellevue, WA. Available at https://www.ite.org/pub/?id=15834592-0641-A788-C7B6-A2121B26490A

[5] FDOT Pedestrian & Bicycle Safety Statewide Analyses. https://www.youtube.com/watch?v=72kz-iM89Wk

[6] U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA). Critical Reasons for Crashes Investigated in the National Motor Vehicle Crash Causation Survey, March 2018, DOT HS 812 506. Available at https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812506

[7] Cambridge Mobile Telematics. Safe Driving Technology. Available at https://www.cmtelematics.com/safe-driving-technology/

May 2022: Value Your Mental Health – Let’s Talk about It and De-Stigmatize the Conversation

Written by Marsha Anderson Bomar with contributions by Lt. Alexis G. Travis

I can break my life into many stages some of which might be described as turbulent teenager/college pressures, early work life, marriage and motherhood, early career, parents dying, energetic entrepreneurship, divorce/demanding work-family-life, merry maturity, white hair/health changes to name a few.  In each of these seasons of life, the emotional ups and downs were real, often intense, and sometimes overwhelming. 

As I proceeded through these phases, the only talking that happened was marriage counselling (that experience is for another blog).  The conversations about mental health and wellness did not really occur except for some catchy phrases like “You will get through this”, “Time heals all wounds”, “Others have handled this and been okay”, “you are strong and will be fine”, which sound helpful but are not.

My journey has been complicated, challenging and I certainly would have benefitted from help dealing with the mental stress and strain.  I wish times and resources had been different; you have that opportunity now and I hope you embrace it.

The arrival of Covid and the two years that have followed, although filled with much that is negative, delivered what can be interpreted as a positive. The conversations about mental health are now more out in the open and acceptable; it doesn’t mean every individual is ready to share or believes it is okay to discuss. It does not mean that all the problems are solved.  Baby steps for now will have to do but see the possibilities.

I recently received an email from a corporate CEO announcing that the organization is providing financial resources to those employees who need help.  Here is an excerpt:

“I’m currently grappling with marital issues, dysfunctional sibling dynamics, difficulty in forging genuine friendships - not to mention being severely overworked (which in all likelihood is a way for me to deflect from dealing with my own non-work issues) - as well as reconciling the fact that my Father is on his last legs and likely has little time left.

I’m usually able to handle a lot, and to have broad shoulders, but even this is too much for me to handle on my own, and I need professional mental health assistance to help me work through these challenges.”

In my college days, a dear friend died of suicide and our mutual best friend was whisked away by his parents never to be seen or heard from again. In a moment, I lost my team!  I was in a daze for weeks but I just had to wait for the grief to find its place so I could fully function again.

Numerous celebrities, and even one of our ITE members, have fallen this way and we will never really know why – but we can be pretty sure, they did not get the help they needed when it mattered the most.

More recently the revered CEO of my then employer did the same.  His family focused his memorial service on remembering the good, the accomplishments, the positive contributions to community but repeatedly, they talked about destigmatizing mental health discussions.   

So what does this mean for you and when and how are we going to get there?

First, you should commit to self-care.  If your cup is empty, you have nothing to share with others.  This can be in many forms depending on your needs and preferences.  For some it is a walk or a run, meditation or listening to music.  Others need to talk it out.

Do you have a friend or colleague who is a great listener – not a fixer, just a listener.  Talking out loud can help as things sound different than when they just bounce around in your mind.   Is a friend’s shoulder enough for the emotional challenges or would you do well to engage with a professional?  Find a counsellor or therapist.   Remember, this is a STIGMA-free zone! 

The virtual world can help you do that time effectively with the many services now available on-line but there are still many (like me) who do better with the IRL (in real life) format. 

In the past few years, there has been great progress in the development of effective medications to assist on both short and long term bases.  Just as it is important to seek the help you need, the plan you and your doctor or therapist define may include one or more of these meds.  No stigma  here - you take meds for many physical health reasons, why would you not consider them to address mental health?

Think about what can off-track you and when you need help to get re-aligned.

Are you good at setting boundaries – this can apply to work but don’t forget to be clear with family and friends, too. 

What causes you to feel exhausted physically?  Have you explored getting help with the physical ones – someone to cut your grass or clean your house, for example? Trade tasks you love to do with a friend who likes different ones. 

There are many forms of burnout that can impact your frame of mind, your physical health and your relationships.  Do you feel overworked? Underappreciated? Unchallenged? These and many more can cause burnout.

Do you fall into patterns that you know are not good for you, but they are the path of least resistance? How can you break some of those habits?  At work, we often dread training someone else to do a task we do so well.  We worry that they won’t get it perfect (of course that means the way we would do it).  Really?  Someone trained you and look at how great you turned out.  Pass it along!  What other patterns do you need to change?

What triggers your mood changes, your behavioral and performance changes?  What happens when you are hungry? Thirsty? Tired? Distracted?

Are you experiencing any ‘isms’ like sexism, racism, etc.? Do you have a way to understand their roots and a constructive way to tackle addressing them?

Are you juggling too much?  We all have our own thresholds and just because your best friend can excel at work, play, family and volunteering, doesn’t mean you have the same capacity.  It is great to recognize your power and abilities and work to those but don’t try to be someone else.

Be truthful about what is the small stuff that you can handle?  What rises to the level of creating a need for help?  If you shed some of the small energy suckers, can you find the energy, the focus and the desire  that you need to tackle the other matters.

In closing, let’s focus on music. It can be soothing, empowering, emotional and a great assist.  I thought I would share a few songs from my list when I need to be reminded that the me as I am is good enough and that I need to take care of me (body, mind, heart and soul).

  • Take Back the Power – Interrupters
  • Eye of the Tiger – Survivors
  • Stronger – Kelly Clarkson
  • Girl on Fire – Alicia Keyes
  • I Will Survive – Gloria Gaynor
  • R_E_S_P_E_C_T – Aretha Franklin
  • I’m Every Woman – Whitney Houston
  • I am Woman – Helen Reddy
  • You Don’t Own Me – Leslie Gore

You can find this playlist on Spotify here. What are your go to songs for peace or to get you charged up?  Email them to me at askadifferentquestion@gmail.com so we can publish a P.S. to this blog with our collective inspiration represented.

I also want to acknowledge the huge inspiration my daughter has been in this journey.  She is a Navy officer and has an Instagram account where she provides insightful content on many topics, one of which has been mental health in the military.

Check out https://www.instagram.com/milmama_ontherun/ and feel free to follow! I wish I were that wise at her age!

Note: May is Mental Health Awareness Month. Each year millions of Americans face the reality of living with a mental illness. The goal of this month is to raise awareness about mental health as well as to fight stigma, provide support, educate the public and advocate for policies that support people with mental illness and their families. For more information, we recommend you take a look at sources from the National Alliance on Mental Illness, American Hospital Association, Mental Health America, and  Anxiety & Depression Association of America.



April 2022: Evidence-Based Design: Streets and Spaces for Women and Girls

There are great signs that transportation professionals are starting to understand and design for the needs of women and girls. And, in an era that strives towards using evidence to make decisions, it’s important to have a sense of the kinds of data that lead to equitable outcomes for all. This blog touches on some indicators that are being used as well as guidance documents to build infrastructure that will lead to safer, and more inclusive communities.

Historical Context:

One of the first areas to see much attention in terms of mobility and gender equality is the investment of maintenance dollars. Several years ago, Sweden first made news that they were reviewing their investment practices and how they may be discriminating against women by focusing on cars, whereas more women walk and take transit. Since their efforts to balance investment with need, many cities are following suit. Other areas of investment are also being examined with cities like Chicago considering the merits of clearing sidewalks, “woke” snow clearing in Boston, and many cities contemplating free transit. Investment decisions in complete streets projects and value engineering processes go a long way in determining whose trips will be accommodated, be it comfortably, safely, or even at all, and are a first step in reviewing whether policy and decisions are aligned. Often, active modes infrastructure is cut from projects, facilities that are disproportionately needed by women.

Streets, including the public realm, are typically the biggest public asset in a city. That said, how many design criteria or specifications are tested against the needs of women and girls? In the early 2000s, it was common for cities to accommodate bike trips by building complete streets with 4.3 m / 14’ outside lanes. In theory, these would be wide enough for people biking to feel comfortable since there would be ample space for drivers to pass by. Without evidence this would work, cities made unfortunate investments in these wide lanes, which failed to attract active modes users. This design standard has since faded from our guidebooks.

Women’s Experiences as Transportation Users

Instead, cities today look for gender balance when collecting usage data on complete streets to decide if retrofits with wheeling lanes are successful. Since women and men have different appetites for risk, cities find that facilities that women choose to use end up being a good design for users of all ages and abilities. This kind of feedback loop, starting at policy through to implementation and evaluation is a great model for getting streets right. Shrinking the feedback loop through tactical urbanism and pilots may be a better experience for all and likely a better investment, too.

Geometry is a key factor that determines street design, and one that should be easy to update in guidebooks. There are several geometric differences or needs between men and women. Women are more likely to use cargo bikes with children and bring strollers on transit. While the geometry of these needs may be presented at the start of most guides, these have not always carried through into standard design elements like channelized islands, median refuge, or in the width of sidewalks and wheeling facilities. Women also have a greater need for safe and accessible amenities, like bathrooms with change tables.

Beyond geometry, there are many barriers that are more important to women yet may be undervalued in investment and design thinking. Women continue to be over-represented in cases of street harassment and assault, though safety data, which is increasingly being studied to determine high risk corridors, seldom includes this kind of danger. When the risks and barriers felt by women are not prioritized, counter measures will not be introduced. When known and unaddressed, policy goals will not be met. In the future, gender-based analysis that examines the entirety of women’s trips will reveal and legitimize the need for things like increased lighting at key transit transfers.

Calls to Action

Identifying the needs of women also requires process changes in the transportation industry. Some of these include:

  • Inclusive engagement: vulnerable users, including women and children, are often under-represented in engagement. When not able to participate, their experiences and concerns are unlikely to inform design changes. With increased diversity in our profession, more experiences will be added, though intersectionality or the added needs of some women (i.e. poverty, language barriers) may not.
  • Role of engagement in decision-making: traffic calming processes are often request-based programs and communities often play a significant role in choosing design solutions. Cities may need to balance the role engagement plays, and the tendency for communities to resist change against the needs of vulnerable users. When children lack the freedom to travel independently, women’s travel choices suffer unequally.
  • Adopting new approaches to conducting site visits will also help professionals identify the problems that matter. A couple of ways professionals could learn about user needs would be to introduce Crime Prevention Through Environmental Design (CPTED ) reviews, night-time visits with police and women, or conducting walking audits with local schools.
  • Plazas and playgrounds: the need for streets that do more than offer safe mobility options is increasing. Patios, urban parks, and vibrant public realm are key to building healthy, dense cities that work for all. New research gives guidance on what girls need to be able to share parks with boys, which elements like stages, logs, and swings, help them be included. Many of these ideas are perfect for street labs and tactical urbanism. 
  • Simple design objectives: outcomes-focused design principles (like building wheeling facilities where people can ride side-by-side) can help teams come to great solutions by imagining how users travel. Conversely, relying too much on traditional specifications can mean evolving needs are overlooked.

For more reading on data bias and gender, consider Invisible Women by Caroline Criado Perez. While not focused on mobility, this book digs deep into the importance of examining whose story is told and ultimately served through data collection. Critics of the book ask the author to go further and demonstrate the needs of people who are not cisgender. A reminder that, while our standards and guidelines may not speak for everyone – new processes and inclusive consultation can help identify, prioritize, and fund equitable street design.

March 2022: Women's History Month in Honor of Ethlyn Ann Hansen

Written by Jenny L. Grote, P.E., PTOE, PTP

When I think of pioneers in the transportation community, I can’t help but think of Ethlyn Ann Hansen, or simply “Ann.” But Ann was far from simple. She was a mentor, a wife, a mom, the first female Deputy CalTrans engineer, the first woman graduate in civil engineering from the University of Utah, the first woman master’s graduate from the Institute of Transportation and Traffic Engineering at the University of California, Berkeley. She was the first female member of ITE in 1958; a leader in District 6/Western District (WD) and an International Director (ID) on the International Board (IBOD), and much more.

I am only one of her many mentees, but one that will pass on the legacy she instilled in me. Much like my own mom, Ann expected perfection, or close to it, and the women who followed in her footsteps were ‘required’ to be committed to the profession and the organization (ITE) that she devoted her life to. Ann set the bar so high, it was hard to achieve her expectations for those who followed. But if you succeeded, you were friends for life.

We (Lu & Wes Pringle ) knew Ann and her husband Bill for 50 years. Ann was always an active member of the Western / District 6 District. She and Bill attended most District Annual Meetings where he was the only male spouse. The other spouses loved him. Ann was well respected by the District members and provided support for other women members. Ann contributed both technically and professionally to the organization.

Did you know that another woman pioneer came before Ann and was also from the Western District? She was Willa Wilcox Mylroie. Read more about Willa’s life at: https://www.ite.org/about-ite/history/honorary-members/willa-wilcox-mylroie/. She was the first WD President in 1971, and ID in 1973-75. Willa was also the first woman Honorary Member of ITE selected in 1992. Ann was selected as an Honorary Member in 2000, followed by the third woman, Marsha Anderson Bomar, in 2017, and me in 2022.

Ann was WD President in 1983, and ID in 1992-94. I was the third WD President in 1994; more than a ten-year gap between the three of us. And now there have been ten women WD Presidents since then. Marsha was the first International President in 1994, I was the second in 2002, and there have been two since then (Paula Flores in 2016, and Alyssa Rodriguez in 2021) and two more; Beverley Kuhn (2022) and Rosana Correa (in 2023). I feel like we broke the glass ceiling and made it non-existent.

Earlier this month, Colleen Agan presented a webinar to ITE leadership and stated that 25 percent of ITE’s membership are women. Ann’s article from 2001 stated that there were 15 percent women members 20 years ago. But the percent of women in leadership positions has escalated from 20 percent in 2001 to nearly 50 percent today. Now that is an accomplishment that Willa, Ann, Marsha, me… all members can be proud of! Who knows how that number will increase with the efforts of the Women of ITE Sub-committee and the new Diversity and Inclusion Committee.

Learn more about Ann Hansen's legacy:

Below are some of the words of praise from ITE members.

I am saddened to hear of Ann's passing.  Hers was one of few female faces in the crowd when I first began attending meetings of the San Francisco Bay Area Section in the 80's, and I was honored to be among a group of women who presented her with the Western District's Lifetime Achievement Award in 2009.  She was a wonderful mentor whose ground-breaking achievements paved the way for those of us who followed.

Dalene J. Whitlock, PE, PTOE 

Ann Hansen was a true pioneer for women entering the transportation profession.  She successfully overcame many barriers in a male-dominated field and led the way for other women to follow her.  I think I first met Anne in 1977 when she served as a volunteer on an ITE Equal Opportunity project that was funded by the Urban Mass Transportation Administration (predecessor to the Federal Transit Administration) and I was serving on the ITE Headquarters staff.  Thanks to Anne and many others, our profession has made great strides in bringing more diversity to our ranks since the days when Ann entered the profession, but we still have miles to go in achieving equity and diversity.

Jonathan Upchurch P.E.

Celebrating someone's passing is never easy, given the emotions of having to say good-bye. In the case of Ann Hansen, a woman of grace and leadership in transportation, I find so many memories of her generous support to me early and throughout my career. She, as Western District President, welcomed me making me feel I belonged at my first Western District meeting in Eugene. The following year she included me in the planning for the International ITE meeting in San Francisco. Ann always was able to provide timely advice when I moved into Section leadership with the SF Bay Area. She was a person I sought council from routinely on my ITE journey. Ann demonstrated how to lead, always willing to provide keen insights. For all ITE leaders, being welcoming and inviting people to engage within our profession are some of the most powerful things you can pass along with our membership. I will miss her a lot.

Ransford McCourt P.E., PTOE

Yesterday we learned that Ann Hansen, an Honorary Member of ITE, passed away last week at the age of 90.  Ann was a pioneer in our field.  She was the first woman to graduate in civil engineering at the University of Utah, the first woman master's graduate from the Institute of Transportation and Traffic Engineering at the University of California, Berkeley and the first woman to reach the Principal Engineer level in the State of California civil service system.

Jeff Paniati, P.E.


February 2022: Black Health and Wellness

Each February, the United States celebrates Black History Month.  This annual celebration of achievements by African Americans is a time for recognizing their central role in U.S. history.  Also known as African American History Month, the event grew out of “Negro History Week,” which was the brainchild of noted historian Carter G. Woodson and other prominent African Americans.[1]  Every U.S. president since Jimmy Carter has officially designated the month of February for this momentous celebration. 

The Women of ITE Member Program Committee works to foster gender inclusion amongst transportation professionals and the communities we serve.  The recognition of Black women as leaders in transportation is an integral part of that mission.  The 2022 theme for Black History Month is Black Health and Wellness.[2]  The theme focuses on the legacy of Black scholars and medical practitioners in Western medicine and throughout the African communities, considering activities, rituals, and initiatives that they have done to be well.  But how do all these topics intersect?

We as transportation professionals recognize the connection between the health of our communities, our citizens, and transportation.  Access to transportation often dictates whether people travel by motorized means or make walking and bicycling part of their daily travels.  Access to transportation for citizens also impacts their ability to access health care, parks and recreation facilities, jobs, and even fresh produce and other food resources.  ITE offers technical resources on the intersection between transportation and health (https://www.ite.org/technical-resources/topics/transportation-and-health/

When looking back across the numerous Black women leaders in transportation, a common theme emerges that is worth noting.  Many of these women saw the importance of public transportation and access for their communities.  The following represent just a sampling of these incredible Black women who tirelessly advocate for quality transportation systems that serve the needs of all users and support their communities.  We are indebted to them and their groundbreaking leadership serves as a model for all transportation professionals as we navigate the ongoing challenges of serving our diverse communities.

Carmen Turner[3]

In 1983, Carmen E. Turner made history as the first African-American woman to lead a major transit agency when she became general manager of the Washington Metropolitan Area Transit Authority (WMATA). Her appointment to this position also reflected the overall strides being made by women at the time when it came to assuming key leadership roles in U.S. transportation.  She began her government career in administrative support positions for various federal agencies.  Her transportation-related path began with the U.S. Department of Transportation’s Urban Mass Transportation Administration (the present-day Federal Transit Administration) in 1974.  She worked as a civil rights officer at UMTA until 1976, when U.S. Transportation Secretary William T. Coleman named her acting director of USDOT’s Office of Civil Rights.  In 1977, Turner left USDOT to work at WMATA as its chief of administration and advanced to general manager six years later.  Her tenure running one of the nation’s largest transit systems earned widespread praise for her management of WMATA during a crucial time for the relatively young agency. Her accomplishments included overseeing a 40 percent expansion of the agency’s Metrorail service from 42 miles and 47 stations to 73 miles and 63 stations as well as the 1990 Congressional authorization of $1.3 billion to complete all 103 miles of the planned Metrorail service. In 1988, the American Public Transit Association (now the American Public Transportation Association) officially recognized WMATA as the nation’s best rail and bus transit system, and they named Turner as transit manager of the year in 1989.

Sharon D. Banks [4]

Sharon D. Banks was the General Manager of AC Transit, Oakland, California, from 1991 to 1999.  She began her career with AC Transit as general counsel for the organization.  She also served as the Chair of the California Transit Association and served as Chair of the TRB Executive Committee in 1998.  She was nationally known for her personal integrity, for nurturing and mentoring young transportation professionals, and for bringing together people of diverse backgrounds and commitments in the pursuit of organizational excellence.  She insisted that transportation agencies treat their customers and their employees with utmost respect. Sharon Banks led by example, and TRB awards the Sharon D. Banks Award for Humanitarian Leadership in Transportation to individuals whose accomplishments exemplify her ideals of humanity and service by making a significant difference in the lives of those who use, deliver, or support transportation services.  Banks also served as a member of the WTS Advisory Board and received the WTS San Francisco Chapter Woman of the Year and Employee of the Year awards.  Each Year, WTS awards the WTS Sharon D. Banks Memorial Scholarship to women pursuing undergraduate studies in transportation or a related field to recognize her pioneering efforts to introduce cultural and organizational changes aimed at motivating the public transit workforce.

Shirley DeLiberio4

With more than 30 years of experience in the transportation industry, DeLiberio is known as the “Queen of Transit.” Throughout her career, she has led public transportation agencies and improved services around the country.  Among her leadership positions are serving as President and CEO of Houston METRO, Project manager and superintendent of Green Line at the Massachusetts Bay Transportation Authority, Director of Bus Services and Assistant General Manager at Washington Metropolitan Area Transit Authority (WMATA), Deputy Executive Director of Dallas Area Rapid Transit, and Executive Director of New Jersey Transit.  She was the first African-American woman to serve as Chair of APTA from 1998-1999 and also led APTA’s Task Force for Mobility in the 21st Century. She was the 1996 recipient of the APTA Outstanding Public Transportation Manager Award.  She has served as Chair of the Conference of Minority Transportation Officials (COMTO) and has received the COMTO Thomas G. Neusom Founder’s Award, Distinguished Leadership Award in Transportation, Outstanding Community Service Award, and Lifetime Achievement Award.  She was inducted into the APTA Hall of Fame in 2006.? She now serves as President of DeLibero Transportation Strategies where she provides consultant services to transit agencies and private transportation carriers.

Nuria Fernandez[5]

Nuria Fernandez was confirmed by the U.S. Senate as the 15th Administrator of the Federal Transit Administration (FTA) on June 10, 2021, having a prior appointment as Deputy Administrator and senior FTA official.  With more than 35 years of experience, Fernandez made a name for herself as an inspiring leader in the transportation industry. She came to FTA after serving as General Manager and CEO of the Santa Clara Valley Transportation Authority (VTA), where she was responsible for 2,100 employees and oversaw projects, programs, and transit services that provide mobility solutions for more than two million people who live and work in the Silicon Valley.  Her leadership in transportation crosses the country, having served as Commissioner of Aviation with the City of Chicago, Assistant General Manager for Design and Construction with Washington Metropolitan Area Transit Authority, Senior Vice President of Development and Construction for Chicago Transit Authority, Chief Operating Officer of the New York Metropolitan Transportation Authority, and Assistant Director for the Department of Public Works with the City of Chicago.  She has also served as Chair of the American Public Transportation Association, on the Mineta Transportation Institute Board of Trustees, the Northeast-Midwest Institute Board of Directors, and the WTS International Advisory Board. 

January 2022: Navigating Transitions

A new year often feels like a time of transition, with many possibilities ahead to achieve new goals and make new memories. It seemed timely to discuss a few different types of career transitions with some of our ITE members this month, to provide insight and advice to anyone in the transportation community who may be currently going through a transition or looking to make a change. We asked each of our contributors from across the United States and Canada to answer a few questions to describe their recent experiences and some provide advice to other ITE members. 

Alina Cheng (City of Vancouver)

Please tell us a little bit about your transition

Three years ago, I transitioned from being a project engineer to being a branch manager, overseeing around 25 staff.

What was most difficult about this transition for you?

The most difficult part of this transition was learning all of the administrative processes and systems associated with being in management, ranging from hiring to budgeting to procurement to labour relations and more. With the City of Vancouver being a relatively large municipality with processes for everything, there was much to learn and not everything could be easily found on our internal website. Thankfully, an experienced branch manager recognized this gap and stepped up to offer weekly 'Management 101' sessions to get me and a few others up to speed.

What did you learn during this transition?

During this transition, I learned to ask a lot of questions and to better recognize when to ask for help. As some processes were not well documented, at times it was more expedient to ask someone who had institutional knowledge of the topic, as they could not only tell you how to do something, but also why it was done that way. These informal history lessons provided valuable insight into the organization and interdependencies and highlighted the importance of networking, both internally and externally.

What advice would you give to someone who is about to navigate a similar transition?

For anyone who may be making a similar transition, I encourage you to seek out peers or mentors within your organization who can show you the ropes or at least point you in the right direction. People are often quite willing to help someone who is new in the role, and having a support network will help you navigate changes and challenges in the future.

Derrick Estell (Bartlett & West)

Please tell us a little bit about your transition

I have grown up and lived in small-town Midwest for essentially all my life. I had an eagerness to experience different lifestyles, cultures, and engineering outside of what I have always known and been accustomed to. Being at the stage in my career that I am in, and without any major life commitments, I thought, “What better a time to branch out and gain new experiences?” I landed on Honolulu, HI. Not only did I geographically relocate to a big city on a remote island, but I also made the transition from public sector to private sector in my career – which was also quite the learning experience.

What was most difficult about this transition for you?

The most difficult part about this transition was being so far away from friends and family. Extended travel times, COVID-19 travel restrictions, and what some refer to as “island fever” left me feeling a bit isolated and removed from the world.

What did you learn during this transition?

Don’t get me wrong, Hawaii is as beautiful as everyone claims, but in the time I spent away from the Midwest, I was able to learn more about myself and the things I valued. I was able to pick up new hobbies and find new interests that I otherwise would have never experienced. I made new friends and explored places I would have never otherwise gone. I learned a different way of living and how to connect with people from all over the world. I gained new career experience in the transition to the private sector. All-in-all, the transition, although challenging, was rewarding. It allowed me to grow as an engineer and as a person.

What advice would you give to someone who is about to navigate a similar transition?

I will pay forward some wise advice that was given to me, while I was debating making the transition; as folks grow older, and they begin to reflect on their life, often, the biggest regrets they have aren’t the mistakes that they made – it’s the chances they didn’t take. As daunting as the transition was for me, I knew that it was something I needed to do, and I didn’t want to reflect on my life 40 years from now, and always wonder how different my life would have been if I had simply taken the chance while I had the opportunity. To me, there is serenity in knowing that I won’t have those regrets years from now. I took a chance, and it paid off. I am better person and engineer today because of it.

Neelam Dorman (ITE Western District Past President)

Please tell us a little bit about your transition

I recently moved from Southern California to Portland, Oregon. With the move, I also transitioned to a large A&E firm from a mid-sized City.

What was most difficult about this transition for you?

Selling, buying, and moving a home is always tough. From a career perspective, my familiarity with the new market made choosing a place to work extremely important and difficult as I wasn't just picking a new firm but also a brand new team that I didn't know since I didn't work in this market. Making the transition during the Pandemic also added a layer of complexity as I didn't get to meet my new teammates in person.

What did you learn during this transition?

The biggest lesson was to take your time and be thoughtful. We explored the town and spoke with lots of people before we decided to move and when looking at a job. I was lucky enough to have industry friends from previous jobs and ITE to help me understand the market. These folks are also people whose opinion I valued on why they call Portland home. We would not have taken on this big move without their advice and guidance.

What advice would you give to someone who is about to navigate a similar transition?

My advice would be to not be afraid to take it on, do the research, and talk to people who offer you different perspectives. Having a support circle matters, whether its family, friends, or wonderful industry peers.

Maggie McNamara (Marquette University)

Please tell us a little bit about your transition

After getting a PhD and spending two years in a postdoc, I landed a professor position, which moved me from student to teacher and from advisee to advisor. It's the end goal of many a PhD student, but it's still a big move!

What was most difficult about this transition for you?

Suddenly being in charge of a semester of content is really daunting. I had a previous syllabus to work off of, but had to create all my own lectures, assignments, and projects and figure out how to design the arc of the semester to meet course objectives. Most PhD programs don't include a lot of training on teaching (being more focused on research), and though I had sought out some on my own and had a supportive department, there was a lot I had to learn on the go. If that wasn't enough, my second semester of teaching was suddenly moved online in the middle of Spring break, forcing me to readapt my class on the fly, and no semester since has been "normal." 

What did you learn during this transition?

The view from the front of the classroom is very different from that of the student. You have to think about constructing a course in a way that leads students to build on their knowledge, watch for whether the class is bored or confused, and create fair assessments. For me, it was critical to learn to ask for help from my colleagues and gather feedback regularly from students in a variety of ways. Academia can breed a perception that asking for help shows weakness, but everybody I have approached has been more than happy to give me a hand learning the ropes.

What advice would you give to someone who is about to navigate a similar transition?

For anybody jumping into teaching, whether as a tenure-track professor or picking up a course as an adjunct, know that it takes about three times delivering a course before it starts to click. Some things don't go well the first time around, and it's not wholly a reflection on you - take the learning moments in stride. Second, ask for insight and help from experienced colleagues. Getting peer evaluations is often a requirement for tenure and can be nerve-wracking, but insight from an accomplished teacher is invaluable for improving. Lastly, it really is worth it. Teaching and developing relationships with students is the most rewarding thing I have done in my job, through all the ups and downs. In year 3, I think I'm starting to hit my stride!


December 2021: Holiday Traditions

This month the Women of ITE decided to take a brief break from transportation topics and share a compilation of various holiday traditions. With the ongoing impacts and stressors associated with the COVID-19 pandemic over the past two years, the importance of taking time to rest and recharge have been reinforced for many of us. To be able to do our best work in the transportation profession, we need to take care of ourselves.


There are also many different reasons to celebrate during this time of year. The holiday season is a great time for the ITE community to take advantage of the opportunity to slow down and spend time with family, friends and loved ones. Below is a collection of recipes and games provided by members of the Women of ITE Committee. We hope this brings you some holiday cheer, provides you with a new idea for festivities this year, or reminds you to take a well-deserved break. Best wishes to all and we look forward to continuing our Information Crusade in 2022!  

Cranberry Orange Cookies (Jodi Godfrey)


  • Salted butter
  • Sugar
  • Egg
  • All-purpose flour
  • Baking powder
  • Baking soda
  • Dried cranberries
  • Orange zest – use a microplane to remove the rind of an orange


  • Preheat oven to 350.
  • Using an electric mixer, mix butter and 1 cup sugar until light and fluffy. Add egg.
  • In a separate bowl, combine flour, baking powder, and baking soda. Add to butter mixture and mix until just combined.
  • Fold in cranberries and 1 tablespoon orange zest. Chill dough while you make orange sugar.
  • Combine 1/2 cup sugar and 1 tablespoon orange zest. Use your fingers to rub the 2 together until everything is combined and mixture is fragrant.
  • Shape dough into 1 inch balls and roll in orange sugar.
  • Place on baking sheet and flatten slightly.
  • Bake 10 – 13 minutes or until lightly golden.
  • Cool on wire racks.

Boursin Cheese Scalloped Potatoes (Kathi Driggs)

  • Prep Time 20 minutes
  • Cook Time 1 hour
  • Total Time 1 hour 20 minutes
  • Servings 8


  • 2 Cups Heavy Cream
  • 1-5 Ounce Package Boursin Cheese with Herbs And Garlic Broken Into Small Chunks
  • 3 pounds new potatoes Peeled And Sliced
  • 2 Tablespoon Fresh Chives Chopped (optional)
  • To Taste Salt
  • To Taste Pepper


  • Preheat an oven to 400 degrees and arrange a rack in the center position.  Spray a 9X13 inch baking dish with nonstick cooking spray and set aside.
  • In a medium saucepan, add cream, half-and-half and Boursin cheese and heat over medium heat. Stir constantly until mixture is smooth and cheese has melted but don’t let boil.  Remove pan from heat and set aside.
  • Arrange half the sliced potatoes in overlapping rows in the prepared baking dish.  Generously season with salt and pepper and pour half the cream and cheese mixture evenly over potatoes. Repeat with remaining potatoes and cream mixture.
  • Bake in preheated oven until potatoes are tender and the top is nicely browned about 55-60 minutes.  Remove potatoes from oven and sprinkle with chives if wanted.

Potato Chip Cookies (Lisa Miller)


  • 1 cup butter or margarine (2 sticks)
  • 1/2 cup sugar
  • 1 egg yolk
  • 1 1/2 cup sifted flour
  • 1/2 cup chopped nuts (pecans or walnuts)
  • 1/2 tsp vanilla
  • 1/2 cup crushed potato chips


  • Mix in order given. Drop by tsp on ungreased cookie sheet. Press down with your finger. Bake in 350-degree oven for 12 to 14 min.

Taste of Home Butternut Squash Bake (Carrie Falkenrath)


  • 1/3 cup butter, softened
  • 3/4 cup sugar
  • 2 eggs
  • 1 can (5 oz) evaporated milk or coconut milk
  • 1 tsp vanilla extract
  • 2 cups mashed cooked butternut squash


  • 1/2 cup rice krispies cereal
  • 1/4 cup packed brown sugar
  • 1/4 cup chopped pecans
  • 2 tbsp butter, melted


  • In a large bowl, cream butter and sugar until fluffy.  Beat in the eggs, milk, and vanilla.  Stir in cooked butternut squash (mixture will be thin).
  • Pour into a greased 11"x7" baking pan.  Bake, uncovered, at 350-degrees for 45 minutes or until almost set.
  • In a small bowl, combine topping ingredients; sprinkle over casserole.  Return to the oven for 5-10 minutes or until bubbly.

Helpful Hint: You can use store-bought, cubed butternut squash or whole squash.  Either way, cooking butternut squash is easy in a pressure cooker (or Instant Pot.)

Sticker Fingers (Erica Myers)

When I was growing up, my family started a tradition of having appetizers for dinner on Christmas Eve and New Year’s Eve.  Since both Christmas and New Year’s Day always consisted of a large, traditional family dinner, serving a simpler meal the night before allowed my mom more time to partake in the festivities instead of being stuck in the kitchen.

This is something I can definitely appreciate now that I’m a busy, working mom myself.  The appetizer dinners are a big favorite with my own kids, and my 4 year-old coined the phrase “sticker fingers”.  We’re not sure where that came from, but it has stuck.  Here are some of the appetizers we serve when we have “sticker fingers” for dinner:

  • Shrimp cocktail
  • Celery and carrot sticks with ranch dip
  • Buffalo wings
  • Cheese & crackers
  • Assortment of olives & pickles
  • Ham roll-ups (see recipe below)
  • Orange jello salad (see recipe below)

Ham Roll-up Recipe:  Add garlic salt and onion powder (to taste) to softened cream cheese and mix thoroughly.  Put a small spoonful of the cream cheese mixture onto a thin slice of ham deli meat.  Roll up the ham and secure with a toothpick.  Refrigerate until ready to serve.

Orange Jello Salad Recipe:


  • 1 pint cottage cheese
  • 1 (9 oz.) container of Cool Whip
  • 1 (3 oz.) box of orange jello
  • 1 small can crushed pineapple, drained
  • 1 small can Mandarin oranges, drained


Place fruit and dry jello in a bowl and mix well.  Add cottage cheese.  Then fold in Cool Whip.  Refrigerate at least 2 hours.

Magic Cookie Bars / Seven Layer Cookies (Maggie McNamara)

One of the fun things about getting married and starting a new family is the clash of holiday traditions. It turns out our households of origin share a favorite holiday dessert, prepared in different ways. For Magic Cookie Bars (a.k.a. the correct way), follow the layering order stated and keep at room temperature.

For Seven Layer Cookies, put the coconut on over the crust as the third layer and sprinkle the walnuts over the chips instead, then store in the fridge. In our house, I make them the Magic Cookie Bars way, but some of them make their way into the fridge to be enjoyed cold. Pro tip: melt the butter in the pan in the preheating oven while you prep the graham crackers and walnuts


  • 1/2 cup melted butter
  • 1 1/2 cup graham cracker crumbs
  • 1 cup chopped walnuts
  • 1 cup chocolate chips
  • 1 cup butterscotch chips
  • 1 1/2 cup unsweetened shredded coconut
  • 1 can sweetened condensed milk


  • Melt butter in 9” x 13” pan. Sprinkle graham cracker crumbs over, mix, and press to form a crust. Layer the rest of the ingredients in order.
  • Bake:    350 F (180 C) for 25 minutes
  • Let cool in the pan, then cut into bars to serve.

Shortbread Cookies (Laurel Flanagan)


  • 1 cup butter
  • 2/3 cup sugar
  • 1 tsp vanilla
  • 2 cups flour


  • Whip butter, sugar and vanilla together. Mix in flour. Roll out dough to about 1/4-inch thickness. Cut out shapes with cookie cutters. Bake at 350 degrees F for 12 to 15 minutes.

The Saran Wrap Ball Game (Jodi Godfrey)

  • The saran wrap ball game is best when there are several people around. This helps to build the energy and excitement! First let’s start with the necessary ingredients:
  • Oven mitts (2- one for each hand)
  • Pair of dice
  • Saran wrap
  • Various gifts ranging from desirable to undesirable – my family typically fills the middle with cash, and a scratch off lottery ticket, followed by decent chocolates, and desirable little trinkets, followed by candy-pop rings, and other randomness that no one really wants. This game is especially fun if you have a competitive family. I know our house is never quiet while we play this game!
  • To set up – start with the most desirable gift and begin by wrapping the saran wrap around it. The more you smooth it out, and fold it over, the longer it will take for the players to get the prize released. Slowly add more prizes to the layers as you continue to wrap the saran wrap around to form a ball. The idea is to put the best prizes in the middle, and work out to the less desirable prizes.
  • To play – one player (youngest always starts in our family) starts by putting on the oven mitts, the person to their left is handed the pair of dice. As soon as the mitts are on, the person with the dice tries to roll doubles, while at the same time, the mitted person is trying to unroll as many prizes out of the saran wrap ball as possible, before the person with the dice rolls doubles. Once doubles have been rolled, the person that was rolling the dice gets to put the oven mitts on, the dice is passed to the players left, and the player is give the saran wrap ball to try their luck at unwrapping prizes before doubles are rolled. Each player gets to keep the prizes that they release from the saran wrap ball on their turn. This continues until the prize at the middle of the ball is completely revealed.

November 2021: Pedestrian Safety From Different Angles

As engineers we look at pedestrian safety in a variety of ways. A structural engineer designing a pedestrian overpass will focus on stability and fall protection. A highway engineer will design ways to keep pedestrians separated from the flow of traffic. Traffic engineers will focus on ways to get pedestrians across the roadway at surface level. The common thread is physical safety and movement. There is also a need to focus on the human elements such as generation, gender and disability or pedestrian attitudes, perceptions and habits.

How do we as engineers balance safety, movement and human elements? First, we need to understand the factors to be addressed. This blog will focus on three key categories: gender, pedestrian habits and vehicular interactions.


Numerous studies have been done researching the differences in perception, activity, and attitudes about walking based on gender. In 2004, the Transportation Research Board (TRB) held a conference for Research on Women’s Issues in Transportation. Of which, one of the presentations was related to Gender Differences in Walking Behaviors. The survey evaluated perceptions of neighborhood walkability, attitudes about walking and measured pedestrian activity. Three communities in Maryland were analyzed. The results indicated that women were more sensitive to safety issues, men walked farther but more women walked more often, women were less likely to walk at night and women were more concerned with traffic related safety. The article can be found at https://onlinepubs.trb.org/onlinepubs/conf/CP35v2.pdf#page=89.

Another article summarized a Stanford study examining walking rates around the globe. In the article it was reported that Sweden has almost no gender gap when it comes to walking. The country has focused on “gender-balanced budgeting”. For example, snow clearing is done on sidewalks and local roads or where pedestrian activity is higher before other routes. For transit rides at night, women can request a special stop if they feel unsafe walking in an area. More information on these efforts can be reviewed in the article. https://usa.streetsblog.org/2018/03/08/what-explains-the-gender-gap-in-walking/

How can we factor these concerns into our designs? Suggestions include creating safer environments with enhanced lighting, sidewalks, gender-balanced budgeting and education.

Pedestrian Habits

Do pedestrian habits contribute significantly to vehicle-pedestrian incidents? More specifically, does distracted walking account for the majority of incidents? According to a study conducted by Rutgers University in 2020, distracted walking only accounts for less than 20% of vehicle-pedestrian incidents. While engineers and planners instinctively focus on education to combat this perception, perhaps vision zero principles of speed reduction and safer roadway design should be more of a focus. One suggestion from the article is to evaluate crashes by not only who or what got hit, but why and how. We as transportation professionals can then design solutions to the risks. The article can be found at https://visionzeronetwork.org/distracted-pedestrians-distracting-from-the-real-issues/

In December 2018, the Journal of Applied Social Psychology published a paper comparing pedestrian habits at marked and unmarked crosswalks. A series of on-site interviews were conducted at locations that previously had crosswalks removed because they did not conform to regulations. The assumptions of the study were that behavior is a consequence of situational factors and that pedestrians are greatly influenced by habits and psychological factors. The main results of the study indicated that removal of the crosswalks reduced pedestrian perceived safety and increased awareness at the location.  This interesting study can be found at https://www.researchgate.net/publication/330645211_Pedestrians'habits_while_crossing_the_road_at_a_former_zebra_crossing

While pedestrian habits certainly contribute to incidents, responsibility is shared between pedestrian and driver.

Vehicular Interactions

With the increase in Automated and Autonomous vehicles, the risk of pedestrian-vehicle interactions is forefront in research and media. A paper published in 2017 by the Eindhoven University of Technology in the Netherlands focused on the importance of eye contact and gestures between pedestrians and drivers. Video observation was completed under busy traffic situations where negotiation was necessary. Roadways with and without designated crosswalks were observed. In part this research was conducted to determine if lack of communication between pedestrian and Automated/Autonomous vehicles will be a factor. The research suggests that pedestrians are not dependent on these methods of communication to traverse a roadway and primarily resort to these methods when the movement of the vehicle is not what was expected. The paper can be found at https://www.researchgate.net/publication/320073542_Pedestrian_Interaction_with_Vehicles_Roles_of_Explicit_and_Implicit_Communication

So how do we as transportation professionals raise awareness of both drivers and pedestrians to share the responsibility of this interaction? One agency in Massachusetts recently provided incentives to pedestrians for practicing safe habits. Random visitors to Union Station were awarded gift cards when observed using safe practices. See the news release here: https://www.springfieldunionstation.com/union-station-rewards-people-practicing-safe-pedestrian-habits/

We have only touched on a few elements related to factors effecting pedestrian safety. As transportation professionals we need to not only focus on physical features of the roadway, but also thinking “outside the box” about human interactions, gender-based implications and many other aspects to improve safety for all road users.  Additional resources for pedestrian safety are shown below:



October 2021: Promotion

When I think of the word ‘Promotion’ relative to the workplace, the first definition that comes to mind is - Getting recognition for one’s achievements through job titles, pay increases, being a leader for your team, and being involved in important decision making and thereby leading to advancement in career. The key words in the above definition are ‘being recognized for one’s work efforts and successes’.  ‘Getting recognized for your achievements’ may sound like a no brainer, but plenty of research on gender disparity, as well as our collective experiences, have shown that this is an uphill task for women.  Whether it be from their supervisors and seniors not showing acknowledgement on a job well done, or from not being considered for a promotion to the next level on more than one occasion, women have had to learn to be their own “self-promoters” to get that recognition.

Gender disparity is a huge topic but the focus of this blog is to highlight “Self-promotion” as an effective strategy for women to getting recognized and advancing their career. Self-promotion can be defined as taking actions to make others aware of your achievements. Being pro-active in efforts to make your achievements and progress visible can be a game-changer in getting that positive response needed to get to the next level.

In a perfect world, our supervisors and employers will learn about and recognize each employee’s achievements without self-promotion.  However, we live in a less than perfect world where we have all heard the phrase ‘The squeaky wheel gets the grease’. This phrase brings home the importance of self-promotion that includes actions like visibility (online and offline) and making others aware of your skillset and successes.  Taking steps to gain acknowledgement for your successes can help with your career promotion in the literal sense, though sometimes that is easier said than done. Those of you, who find it difficult to self-promote, you are not alone. Over the years I have developed a list of some of personal mantras that have helped me:

  1. You are the best person to talk about your work and your achievements – at the risk of repeating myself, these are your achievements.
  2. If you do not believe you are the best and most qualified person for the promotion, why would your supervisor believe that.
  3. Assess your achievements and worth fairly and keep a diary. Have an ally or friend review it and identify if you need to modify your threshold.
  4. Keep a diary/written record of all achievements - small or big. If you organization uses self-reviews as part of annual reviews, this diary can help both you and your supervisor to see all your achievements and not just the recent ones.
  5. When reviewing your projects for specific achievements that you can list, focus on the positives and how you overcame the negative situations to successfully complete the project. Consider the negative situations as lessons learned rather than failures.

When you feel promotion is your right and you should not have to remind someone why you deserve that promotion, consider this –

  • Supervisor is only one person who should not be expected to keep track of every employee’s individual achievements and provide suitable recognition without any input from you.
  • Supervisors are not intentionally overlooking anyone’s efforts from getting recognized.
  • Employers want their employees to succeed and be happy.
  • Right or wrong, self-assessment is considered a reflection of your confidence in your abilities.

Stay positive in making every project a success despite lack of recognition and continue to promote yourself, your team, and others around you. Look for ways to bring attention to your work and not get discouraged.

Several studies (some are listed below) have shown that self-promotion is a proven strategy for women to achieve career advancement and provide specific case studies for those who might be interested in learning more about self-promotion.

  1. Shelley Correll and Lori Mackenzie, “To Succeed in Tech, Women Need More Visibility,” Harvard Business Review, September 13, 2016
  2. Nancy M. Carter and Christine Silva, Report: The Myth of the Ideal Worker: Does Doing All the Right Things Really Get Women Ahead?, Catalyst.org, October 1, 2011
  3. Carol Schmidt, “Bragging Rights: MSU Study Shows That Interventions Help Women’s Reluctance to Discuss Accomplishments,” (includes discussion of a study by Jessie L. Smith), Montana State University, January 10, 2014
  4. Jessi L. Smith and Meghan Huntoon, “Women’s Bragging Rights: Overcoming Modesty Norms to Facilitate Women’s Self-Promotion,” Psychology of Women Quarterly, vol. 38, no. 4, December 20, 2013

Note: This blog is not meant to suggest that women should change themselves to receive promotions but is meant to provide some research findings and my perspectives on importance of self-promotion.

September 2021: GBA+, Lenses, and Empathy

Gender Based Analysis Plus (GBA+) is a tool that ‘helps to identify who benefits and who is excluded from an organizations' decisions’ (Government of Alberta). The City of Edmonton does a great job of explaining this in a video and describes this work as 'applying lenses' of people with different lived experiences to the policy, construction, and operation of the city infrastructure. In that light, GBA+ then becomes a tool to help work through this exercise of lenses.

The idea of lenses and empathy has always been of interest to me as an 'engineering cartoonist'. In a recent comic book I published on walkability and I imagined superpowers for myself that I could evoke to help make changes to our transportation environment. In that comic, one of the powers was 'Empathy Awareness Goggles' and they would be used to highlight some of the issues that can often go unnoticed.

Panel 1: A first-person view of a sidewalk on a city street with several hazards ahead. A caption states, “When it seems like no one notices our disabling streets, I’d use my…” Inset Panel: A pair of goggles in an inset splash bubble, labeled in decorative text: “Empathy awareness goggles.” Panel 2: The same streetscape is shown, this time with green highlights over the hazards: a crack, a puddle, a bump in the sidewalk, the location of the pedestrian call button on a pole, and the crosswalk entering the streets. The caption continues, “to highlight the design details that need to be fixed.”

Panel 1: A first-person view of a sidewalk on a city street with several hazards ahead. A caption states, “When it seems like no one notices our disabling streets, I’d use my…”

Inset Panel: A pair of goggles in an inset splash bubble, labeled in decorative text: “Empathy awareness goggles.”

Panel 2: The same streetscape is shown, this time with green highlights over the hazards: a crack, a puddle, a bump in the sidewalk, the location of the pedestrian call button on a pole, and the crosswalk entering the streets. The caption continues, “to highlight the design details that need to be fixed.”

Cartoons and comics aren't just limited to superpowers, though, and one thing that I love about this medium is the ability to create an environment, real or imaginary, to convey a specific message or stories. Prior to my comic book on walkability, I made a comic book on equity and the built environment where I provided some examples of exclusionary design.

Panel 1: The caption reads, “The tools that we need to access our city should not mean we can’t participate fully in our day to day requirements or desires. A few examples of this are…” The panel depicts person in a wheelchair outside a building with a sign on the door that says “Open.” There is a small raised platform in front of the door. The caption continues, “A small lip at an entrance” Panel 2: The same scene, with the small lip replaced by a wall covering half of the door. The caption continues, “… may as well be a wall to a person using a wheelchair.” Panel 3: A street corner with standing water along the curb that has flooded up onto the sidewalk. The caption reads, “Or a flooded catch basin blocking a wheelchair ramp because of poor maintenance,” Panel 4: A lighthouse overlooking an ocean at night, its beam directed onto the sea. The caption continues, “May as well be an ocean between where you are and where you want to be.” Panel 5: A city street corner in winter, with plowed snow fully lining the sidewalk along the curb. A person in a wheelchair rolls along the sidewalk but has no path to enter the crosswalk. The caption states, “or a poorly managed snow drift at a street crossing or slippery sidewalks in your neighborhood,” Panel 6: The same scene is shown with a chain link fenced topped with barbed wire along the snow drifts. The caption continues, “May as well be the edge of the cage you live within until the seasons change.” A second caption reads, “The tools we use to get around should not mean we must settle for a different standard of living or level of human dignity.”

Panel 1: The caption reads, “The tools that we need to access our city should not mean we can’t participate fully in our day to day requirements or desires. A few examples of this are…” The panel depicts person in a wheelchair outside a building with a sign on the door that says “Open.” There is a small raised platform in front of the door. The caption continues, “A small lip at an entrance”

Panel 2: The same scene, with the small lip replaced by a wall covering half of the door. The caption continues, “… may as well be a wall to a person using a wheelchair.”

Panel 3: A street corner with standing water along the curb that has flooded up onto the sidewalk. The caption reads, “Or a flooded catch basin blocking a wheelchair ramp because of poor maintenance,”

Panel 4: A lighthouse overlooking an ocean at night, its beam directed onto the sea. The caption continues, “May as well be an ocean between where you are and where you want to be.”

Panel 5: A city street corner in winter, with plowed snow fully lining the sidewalk along the curb. A person in a wheelchair rolls along the sidewalk but has no path to enter the crosswalk. The caption states, “or a poorly managed snow drift at a street crossing or slippery sidewalks in your neighborhood,”

Panel 6: The same scene is shown with a chain link fenced topped with barbed wire along the snow drifts. The caption continues, “May as well be the edge of the cage you live within until the seasons change.” A second caption reads, “The tools we use to get around should not mean we must settle for a different standard of living or level of human dignity.”

The metaphor of 'lenses' got me thinking about how we 'see' a street. For example, how historical transportation practices would compare to that of, say, a mother. In the spirit of GBA+, lenses, and empathy, I made the cartoon below for this blog post to illustrate how our lived-experiences and backgrounds influence how we view our environments.

One panel begins with the caption: “Our lived experiences and backgrounds influence how we view our environments and can affect how we set priorities.” The image shows two people looking over a street cross section showing six lanes for vehicular traffic. One person looks skeptical and gives a thumbs-down, with a thought bubble showing a well-signed crosswalk labeled “safety & convenience,” a family with two children labeled, “All ages – all together,” and people playing jump rope labeled, “play.” The second person looks sad or concerned but gives a thumbs-up to the design, with his thought bubble containing stopwatches labeled “delay,” a volume graph with the peak hours labeled, a front-on view of a large vehicle labeled “maintenance > comfort,” and a speed gauge from slow (turtle) to fast (hare) with the dial pointing towards fast. The bottom caption reads, “When we listen to people with different experiences and lenses on issues, we can create environments that are more inclusive, caring, and welcoming for everyone.”


One panel begins with the caption: “Our lived experiences and backgrounds influence how we view our environments and can affect how we set priorities.”

The image shows two people looking over a street cross section showing six lanes for vehicular traffic. One person looks skeptical and gives a thumbs-down, with a thought bubble showing a well-signed crosswalk labeled “safety & convenience,” a family with two children labeled, “All ages – all together,” and people playing jump rope labeled, “play.” The second person looks sad or concerned but gives a thumbs-up to the design, with his thought bubble containing stopwatches labeled “delay,” a volume graph with the peak hours labeled, a front-on view of a large vehicle labeled “maintenance > comfort,” and a speed gauge from slow (turtle) to fast (hare) with the dial pointing towards fast.

The bottom caption reads, “When we listen to people with different experiences and lenses on issues, we can create environments that are more inclusive, caring, and welcoming for everyone.”

As I reflect on the work that I have been a part of that incorporated GBA+, the importance of empathy is so apparent to me, for instance:

  • making sure we do our homework about a community before we engage with them so that they know that their previous input was appreciated and has been incorporated
  • using the idea of reciprocity when we ask for feedback on our designs and strategies (e.g. what can we offer back to the community as appreciation?)
  • making sure the languages and concepts we use to engage in are the ones that are familiar to the community (e.g. plain language, not jargon)
  • engaging at times and in locations that are convenient and accessible to the community
  • ensuring that a wide age range is included in the planning and design of spaces (e.g. kids, multi-generational families, older adults)
  • considering the range of mobility, visual, auditory, and cognitive requirements that must be designed for so that people can live and age in a dignified and safe community (n.b. there are co-benefits to this design that are realized, too, e.g. curb-cuts and strollers)
  • providing a wide range of transportation options to our communities so people can choose what is convenient, safe, and comfortable (e.g. without the need for significant personal capital investment).

It can be simple stuff but can be overlooked so easily as we are constrained with schedules, budgets, and scopes. But, as I note in the cartoon above, 'when we listen to people with different experiences and lenses on issues, we can create environments that are more inclusive, caring, and welcoming for everyone.'


August 2021: The Benefits of Being a Strengths-Based Organization: UDOT’s Story

Turnover is expensive. Low employee morale impacts productivity. What’s key to not only keeping your staff but the key to keeping them happy?

There are dozens of personality assessment quizzes available for leadership development and self-improvement. The assessments can tell an employee a lot about their communication styles, risk tolerance and areas for improved focus. The goal of every one of these assessments: increase employee engagement through self-understanding. 

Over the past few years, the Utah Department of Transportation (UDOT) has renewed its emphasis on employee engagement as a way to harness the sense of purpose that helps make UDOT successful. Happy and engaged employees who are focused on the tasks they love to do are proven to be a valuable resource for the organization they work for and strong indicators of employee wellbeing. 

“According to Gallup, disengaged employees have 18% lower productivity and 15% lower profitability. When that translates into dollars, you're looking at the cost of 34% of a disengaged employee's annual salary, or $3,400 for every $10,000 they make,” said Mat Allred, UDOT’s Internal Communications Manager and Gallup Certified Strengths Coach. 

UDOT has implemented a strategic plan to help employees identify and apply their strengths:

  • Each employee participates in the Clifton StrengthsFinder* assessment. Individuals are encouraged to talk with their supervisor about their strengths and share their strengths with team members. 
  • A dedicated employee website provides monthly topics to discuss with teams, additional assessments that can improve leadership skills and tips on how to invest in individual strengths.
  • Strengths are integrated into UDOT’s culture for every employee. The investment in strengths is based on the idea that when we’re happier at work, we’re more engaged in daily activities and likely happier at home. 

A simple phrase to remember what strengths-based means is “grow the good.” It is an approach that starts with what’s working, and looks to build relationships, processes, and products from there. The Clifton Strengths assessment works from the strengths-based model to “grow the good.” It identifies people’s natural talents so that they can intentionally use and develop their strengths everyday. 

At UDOT, the goal is for employees to feel that their work has purpose and meaning because each employee can see how their talents contribute to team success and fulfill UDOT's mission to enhance quality of life through transportation. 

In the 2020 UDOT annual employee survey, nearly 68% of UDOT staff responded with their assessment of their experience working at UDOT. Overall employee satisfaction was rated a 3.85 on a scale of 1 to 5, which is a moderately positive score with room for improvement. When asked “at work, I have the opportunity to do what I do best every day,” employees responded with a 3.96 rating out of 5. UDOT will repeat the employee survey for at least two more years to have measurable results that indicate how the strengths-based focus influences employee engagement and wellbeing. Already, strengths conversations are connecting people with what they’re good at and providing a description of the unique contributions of each person on a team. This recognition and feeling of meaningful purpose builds a sense of lasting value where people can see how their work makes a difference to the organization and our communities!

2020 Survey Question and Answer to UDOT Staff





2020 Survey Question and Answer to UDOT Staff






UDOT Poster Topic for June 2021











*The Clifton StrengthsFinder is one example of many assessments available.


July 2021: ITE Road Trip Playlist

Road Trips mean different things to different people.  For some, it’s the changing scenery and the changing light of a long day; for others, endless views, and an endless stream of wind through the window.  Some, like my kids, are excited about all the convenience store snacks they’ll meet along the way, while others love to discover an unknown roadside diner.  A road trip is the ultimate box of chocolates.  What you’ll find along the way and what you’ll remember most are complete unknowns when you fire up that engine. 

For me, a road trip always means music.  Long stretches of scenery and its own personal soundtrack.  Early road trips with my husband meant agreeing on a stack of cd’s that would be played in a carefully chosen order (from a portable disc-player connected via a cassette adapter, for those who remember).  Current road trips include a curated playlist of the family’s favorite songs (yes, even the kids get to weigh in) and the hope that we can maintain the cell phone connection to play it.  And just once in a while, a moment and a song come together in a perfect vacation memory.  Like the way I see the sunrise on the eastern Rockies every time I hear “Satellite” or see a Southwest red sandstone vista when I hear “Moondance”.  Like I said… a box of chocolates.

Therefore, in the spirit of an uncertain summer of vacations and the probability of more than a few road trips on the horizon (pun intended) the Women of ITE have assembled a playlist for our fellow Transportation professionals.  We dug deep through the jukebox for a wide variety of songs to fit a single shared passion – Transportation.  We hope that you might find some new (old) favorite songs and make some new favorite memories of your own.

Did we miss any of your favorites?  Let us know on twitter!  Use the hashtag #iteroadtrip to make your suggestions and find some additional playlist chapters!

The playlist is printed below, or if you can find it at the following links on:

Amazon Music: https://music.amazon.com/user-playlists/3c4dbaad78ab47aa83a5e1a726ca9dd9sune?marketplaceId=ATVPDKIKX0DER&musicTerritory=US

Spotify: https://open.spotify.com/playlist/7ispx3iFmkLtFqcYcoRjdJ?si=0ade57299922489b


ITE Road Trip Playlist

  1. I’m Walking – Fats Domino
  2. Big Yellow Taxi – Counting Crows
  3. Fast Car – Tracy Chapman
  4. Green Light – Beyonce
  5. Running – No Doubt
  6. Wheels – Cake
  7. Little Black Submarines - The Black Keys
  8. Interstate Love Song – Stone Temple Pilots
  9. Travellin’ Band – CCR
  10. Rocketman – Elton John
  11. Getaway Car – Taylor Swift
  12. Bus Stop – The Hollies
  13. Hit the Road Jack – Ray Charles
  14. Airplanes – B.o.B
  15. Bicycle Race – Queen
  16. Maps – Yeah, Yeah, Yeahs
  17. Holland Road – Mumford and Sons
  18. Fast Cars – U2
  19. Running Up That Hill – Kate Bush
  20. Submarines – The Lumineers
  21. Traffic in the Sky – Jack Johnson
  22. Drive My Car – The Beatles
  23. High Horse – Kacey Musgraves
  24. One, Two Step - Ciara
  25. Exodus – Bob Marley
  26. Midnight Train to Georgia – Gladys Knight & the Pips
  27. Runnin’ Down a Dream – Tom Petty
  28. Metro – Berlin
  29. Cars – Gary Numan
  30. These Boots Are Made for Walkin’ – Nancy Sinatra
  31. Love Train – The O’Jays
  32. Go Your Own Way – Fleetwood Mac
  33. Jump – Van Halen
  34. Born To Run – Bruce Springsteen
  35. Drive – R.E.M.
  36. Pickup Truck – Kings of Leon
  37. Jet Airliner – Steve Miller Band
  38. Cab – Train
  39. Drive – The Cars
  40. One Headlight – The Wallflowers
  41. Train – Neyla Pekarek
  42. Counting Blue Cars – Dishwalla
  43. Magic Bus – The Who
  44. Stairway to Heaven – Led Zeppelin
  45. Crosstown Traffic - Jimi Hendrix
  46. Runaway Train – Soul Asylum

June 2021: Gender Inclusive Language in the Workplace

Language is an important tool to drive diversity and inclusion. The way we talk about things both demonstrates what we care about and has an impact on how we think about them. In honor of Pride, this blog will talk about how to use gender-inclusive language to foster an environment where everybody can be their best self.

Gender inclusive language means “speaking and writing in a way that does not discriminate against a particular sex, social gender or gender identity, and does not perpetuate gender stereotypes.” (https://www.un.org/en/gender-inclusive-language/ ) It is a way to show respect of people regardless of sex or gender, and while some of the suggestions here may seem either trivial or like too much work, even small changes can make a big difference in inclusivity.

First, some definitions

The language around gender and sexuality can seem confusing and ever-changing because of growing acceptance and understanding of the richness of the human experience.

  1. ImageSource:
    Sex: a biological distinction based on genitals, hormones, and chromosomes
  2. Gender: an identity and related social expressions, often assumed to align with biological sex. Exists on a spectrum between masculine and feminine.
  3. Nonbinary: someone whose gender identity is outside of the assumed binary of male and female
  4. Transgender: a range of identities that cover people whose gender identity and sex assigned at birth do not match or conform in the traditional way
  5. Cisgender: someone whose gender identity matches their assigned sex at birth

It’s common for non-LGBTQ+ folks to feel confused by the separation of sex and gender – if it’s foreign to your own experience, it can be difficult to understand. To be inclusive and use inclusive language though, you do not have to understand LGBTQ+ identities, only respect them. There are also many different ways to present oneself to the world – always respect what someone wishes to be called rather than dictating pronouns by dress or appearance.

Gender-Inclusive Language

The first step forward is to listen and always be open to learning. Nobody expects you to get everything right on day one, and even people within the LGBTQ+ community have new things to learn from each other.

Normalize sharing your pronouns rather than making assumptions based on how people present. This can include in e-mail signatures, social media bios, on nametags at conferences, and in introducing oneself. When cisgender (i.e., not trans) people share pronouns, it creates a more open environment in which trans people can also feel comfortable sharing their pronouns. It is not helpful to make this mandatory. Though this can be a well-meaning expression of inclusivity, it can put people who are transitioning or in the process of coming out in an uncomfortable spot – let them tell you in their own time.

Try to avoid gendered language or phrases that lean on stereotypes. Opening a speech with “ladies and gentlemen” leaves those in the middle feeling unheard – try “Welcome, everyone!” instead. For “men and women,” substitute “people” or “folks.” The pronouns “they” or “one” can replace “he/she.” Becoming aware of gendered language, like “manning up” or referring to all of our race as “mankind” is the first step to welcoming all people in every aspect of your speech.


Be willing to admit mistakes and move on. Trip up on somebody’s pronouns? Address a mixed crowd as “gents?” Simply correct the mistake and continue. Dwelling on it serves to increase guilt and (even when not intended) asks minorities to do the emotional work of forgiving the person who made the mistake. Changing your language is a process. Give yourself the time to learn and grace when you misstep, and the folks in your life will lend you the same.

How to Support Someone Who is Transitioning

You may find yourself in the position of having a friend or colleague tell you that they want to be known by a new name and/or set of pronouns. Recognize that coming out is a vulnerable time for someone, and it is something they will have to do over and over to many different people. For instance, a coworker may have been out to friends for months before transitioning at work, and not quite ready to be out to clients yet. You can ask to clarify how they want to be addressed, and thank them for letting you know.

The best thing to do is practice their new names and pronouns. Let’s say your coworker Bob has come out as Alice and wants to use she/her pronouns. From that point forward, Bob is her “dead name,” and it is respectful to avoid using it wherever you can – it can be painful to trans people to hear their dead name repeated. Practice talking to yourself about this coworker – “I have a meeting with Alice today, and I will have to ask her about the latest designs on this project.” This is also a useful way to get accustomed to pronouns you may not have used before, such as the singular they/them for a nonbinary person.

If you mess up, correct yourself quickly and move on: “He said yesterday – I’m sorry, she said – that the project is near completion.” We’ve all said the wrong thing sometimes, the trans people in your life will understand the occasional slip up.

Lastly, you can be an ally around others. This can mean correcting the pronoun use of other people – gently at first, and more forcefully if they double down. Help others learn gender inclusive language. Call out insensitive jokes that put people down. Support minorities in reporting offensive and inappropriate behavior through the proper channels.

Ask your friends and coworkers what they need and how you can help. Showing up for them is incredibly meaningful and respecting one another brings us closer to a more equitable world.

Other Resources






May 2021: Transportation and Equity

While actually in my office one day recently, I overheard one of my colleagues having a circular “discussion” with one of his students on what I could only guess was an equity-related assignment in senior design. It sounded very frustrating and this colleague impressed me with their patience because the one line that this student said that stuck out to me the most was:

“Employers should have the choice to discriminate if they want to and employees can make the choice not to work there.”

Despite ongoing efforts, there is still a lot of misunderstanding of equity as an issue, particularly what it means and why it’s even necessary. As human beings, we struggle to see and understand anything outside of our own bubbles of experience. In my admittedly limited scope of experience, misunderstanding of equity efforts stems from an assumption (conscious or otherwise) that other people’s experiences are always similar or the same as your own. How you experience the world must be how it always works, for all people.

Think of this blog entry as a very brief, bare-boned primer to the issue of equity in transportation.

Disclaimer: I am a white, straight female and do not claim to be the authority on all things equity nor do I claim to represent all (or any) marginalized groups.


  • Equity: Merriam-Webster defines as equity as “justice according to natural law or right, specifically: freedom from bias or favoritism.” In a broader sense, equity or equitable actions are efforts to “level the playing field” by raising up individuals and populations that are unfairly burdened due to something they cannot (or cannot easily) control, such as race/ethnicity, gender, age, physical/mental ability, sexual orientation/gender expression, religion, physical location, etc.
  • Marginalized, Vulnerable, Underrepresented: These populations are most often identified as people who are different in some way from what is considered the “default”, predominant, and/or in-power population. As in the definition above, marginalized groups can be based on race/ethnicity, gender, age, physical/mental ability, or sexual orientation/gender expression. However, it can also be location-based as well. In the US, citizens in rural communities are sometimes considered vulnerable within the area of transportation since funding priorities are most often focused on urban areas. Also, a marginalized group in one location may not be so in another location.
  • Intersectionality: Dictionary.com defines this as “the theory that the overlap of various social identities, such as race, gender, sexuality, and class, contributes to the specific type of systemic oppression and discrimination experienced by an individual.” Nobody falls into one single “box” perfectly and no label adequately describes the people within that group. It is important to note that there are no “rankings” in this theory and checking a certain number of “boxes” does not guarantee a specific experience.
  • Unconscious Bias: While anti-discrimination laws, affirmative action, and other such policies have reduced (to an extent) the prevalence of scenarios like the student described above, there is still work to do in the area of unconscious bias and its impact on marginalized groups. I will state right now that everyone has unconscious bias, stemming from how they were raised, their education, and their experience. The best remedy for this is to train yourself to recognize this bias so that you can recognize how it may be impacting how you act. Think of it almost as muscle memory for a bad habit; you may not even realize you are doing it!

The Transportation Side of Things

In the broad area of transportation, we are mostly considering the bigger picture of equity, rather than individual interactions. While improving workplace equity and office behavior is important, it’s not the focus of this blog entry. Instead, there is more focus on issues such as: higher pedestrian crash rates in communities with higher populations of non-white or disabled persons; disconnected transit or active transportation facilities in low-income communities; land use patterns that are not conducive to providing affordable housing close to places of work; etc. Discriminatory practices, policies, and designs created decades and decades ago, whether or not they may still be in effect, have had long-lasting impacts. For example, while red-lining is no longer legal, the echoes of that practice can still be seen today in the form of informally segregated neighborhoods. Designers have “started to realize that if these different forms of oppression are by design, then they can be redesigned” (Carroll & TED Archive, 2019). Our goal as a profession going forward needs to be to move away from “this is how it’s always been done” to “how has this burdened vulnerable people and what can we do to improve?”

What You Can Do

  • Promote not just regular engagement of marginalized communities but also hiring from them.
  • Promote diversity in panels and discussions by suggesting the inclusion of experts from marginalized or underrepresent populations.
  • Hire an “equity expert” to provide input on new and existing policy, proposals, engagement, etc.
  • Consider the use of equity-focused performance measures in decision-making and evaluation.
  • Encourage both quantitative and qualitative assessment of transportation resources, infrastructure, etc. in marginalized communities.
  • Recognize that those with the loudest voice are not often the ones that need to be heard.

Just a Few Resources…

Carroll, A., & TED Archive. (2019, January 17). Designing for a more equitable world. Retrieved from [YouTube Video]: https://www.youtube.com/watch?v=z9XKBgdOrHU

ITE. (2021). Transportation Equity Listening Sessions. Retrieved from https://www.ite.org/technical-resources/transportation-equity-listening-sessions/

Litman, T. (2021). Evaluating Transportation Equity: Guidance for Incorporating Distributional Impacts in Transportation PLanning. Victoria, BC, Canada: Victoria Transport Policy Institute.

Rodriguez, A., Davis, V. O., Meehan, L., & Riegner, J. (2020, November 2). A New Roadmap for Transportation and Health Equity. [Webinar]: ITE.

USDOT. (2013). Equity. (US Department of Transportation) Retrieved from https://www.transportation.gov/mission/health/equity

April 2021: Pandemic Fatigue

Pandemic fatigue, according to the World Health Organization (WHO), “is an expected and natural response to a prolonged public health crisis – not least because the severity and scale of the COVID-19 pandemic have called for the implementation of invasive measures with unprecedented impacts on the daily lives of everyone, including those who have not been directly affected by the virus itself[1].  The pandemic has impacted all of us, mentally and physically.  In this article, we will look at two types of fatigue and some simple ways to cope. 

Having the flexibility to work from home has been a blessing for many during the pandemic.  But many of what used to be a quick five-minute conversations, turn into conference calls, where Virtual Meeting Fatigue happens.  During those calls, we focus more intently on conversations in to absorb information.  If it is a call with video, we are looking at the screen for 30 to 60 minutes without any breaks, because we think by staring at the screen intensely, is how we show that we are paying attention to the meeting.  Or it is required by some managers for their staff to turn on the videos.  Video conferencing fatigue, a survey conducted by Robert Half, showed approximately four in 10 have experienced video call fatigue during the pandemic.  Women are experiencing a higher percentage of burnout than men by videoconferencing, 47% and 32%, respectively[2].  

Source:  https://www.ted.com/playlists/245/talks_for_when_you_feel_totall

The pandemic challenges working mothers in different ways than working fathers.  Prior to the pandemic, women accounted for more than 50% of the non-farm labor workforce while still taking on 70% of childcare responsibilities during the work week?, which was already stressful for many women. 

For working moms, the stress level went through the roof, having to setup a place to work from home, while taking care of their children and/or elderly and making sure everyone stays healthy (mentally and physically). This caused Overload Tasks Fatigue. [3] In the 2020 Women in the Workplace report, done by McKinsey & Company and LeanIn.org, they found during the pandemic, in addition to 40 hours on their jobs, women spent 20 hours per week on caregiving and housework[4].  In addition, a study by Understanding Coronavirus in America Study found that women, particularly those without a college degree, have a higher job loss rate than men and carried significantly greater responsibility for childcare during the pandemic.

Ways to Cope

It is important for us to take good care for ourselves, so we can serve others. Here are some simple ways especially for the two types of fatigue discussed above.  

  • 20-20-20 rule[5] (For every 20 minutes you are looking at a screen, look away from the screen and focus on a spot 20 feet away for 20 seconds).
  • Take regular breaks.
  • Get fresh air, go outside.
  • Appreciate family time.
  • Reach out to people you act (in-person or virtual)
  • Remember to eat (healthy)
  • Don’t be shy to ask for help.
  • Another place to checkout is your health provider, many of whom have dedicated resources for helping with the pandemic.

[1] Pandemic fatigue Reinvigorating the public to prevent COVID-19, https://apps.who.int/iris/bitstream/handle/10665/335820/WHO-EURO-2020-1160-40906-55390-eng.pdf

[2] https://www.prnewswire.com/news-releases/nearly-4-in-10-workers-are-suffering-from-video-call-fatigue-robert-half-research-shows-301171753.html

[3] https://www.cnbc.com/2021/03/10/more-than-half-of-us-women-are-burned-out-heres-how-to-cope.html

[4] https://news.usc.edu/171617/covid-19-women-job-losses-childcare-mental-health-usc-study/

[5] https://www.uwhealth.org/news/managing-covid-fatigue-is-crucial-to-our-health-and-wellbeing-during-the-pandemic/53530


March 2021: Women in Engineering

In honor of National Women’s History Month (#womeninhistory), we took a look at Women in Engineering. According to a 2019 study by the Society of Women Engineers1, only 13% of engineers are women. In addition, over 32% of women switch out of STEM degree programs in college, only 30% of women who earn bachelor’s degrees in engineering are still working in engineering 20 years later and 30% of women who have left the engineering profession cite organizational climate as the reason.

Women have a long history of making important contributions to transportation. A great timeline of events can be found on the U.S. Department of Transportation website (https://www.transportation.gov/womenandgirls/timeline/accessible). Most notably, on January 1, 1876, Elizabeth Bragg Cumming became the first woman in the United States to receive a civil engineering degree when she graduated from the University of California at Berkeley.

Our Sub-Committee is very engaged in promoting diversity and equity. Below we asked our Women of ITE (#womenofite) Subcommittee members “Why did you become an engineer/transportation professional and why do you think a career in transportation is great for women?”

Carrie Falkenrath: I chose Transportation Engineering because I thought interchanges were interesting puzzles that I wanted to solve.  

In the 25 years since I made that choice, the Transportation field has really opened up as we (as a profession and a society) have realized how much impact Transportation has on quality of life. It's so, so much more than roads and bridges. It's access. It's mobility. It's delivery.  Women are needed in the Transportation field more than ever to bring their own individual perspective to Transportation needs, characteristics, design, and implementation. The more unique voices we have at the table, the more people we can effectively serve - and the more our complex Transportation System will reflect all of us.

Melisa Finley: Love for math and physics, so my dad (who worked in construction for over 40 years) started introducing me to engineers that he knew. My dad also encouraged me to go to college and get an engineering degree. When I went to college I started civil engineering not even realizing transportation was one of its many fields. Like many before me, I thought I wanted to be a structural engineer. However, after my first undergraduate transportation class, I was hooked. While we may not have perfected traffic signal timing yet, it is vastly improved with innovation and technology. 

Transportation engineering is great for women because you can connect with people, as well as apply the math and science we all love.  We can impact our families, communities, and the world in the transportation profession.  We are challenged to uphold safety while maximizing efficiency and ensuring equity, which leads to great innovation.

Laurel Flanagan: In high school I did well in science and math and my physics teacher encouraged me to apply to engineering programs as I began considering options for university. After specializing in civil engineering in my second year of university, I had my first transportation engineering course and I became fascinated by the subject. Transportation engineering was exciting to me because it’s so easy to see the direct impacts on the lives of others. Whether it be using some form of transportation to get to work every day, for vacation or exercise, or to access essential services, transportation is a significant aspect of many people’s lives. Becoming a transportation engineer allowed me to pursue a career in which I could see the impact of the work I do.

A career in transportation is great for women because it allows us to create a positive impact in the world with our technical skills and knowledge while also having the opportunity to be creative in finding solutions to problems. The transportation profession provides opportunities to come up with solutions that save time and save lives. People who work in the transportation profession also have a great opportunity to create a more equitable world and design transportation systems that work for everyone. Increasing the number of women in the transportation profession brings more diverse perspectives to the table and contributes to the development of more great ideas.  

Angela Garland: I originally wanted to pursue either an acting career or a law career. After some research and a few basic classes, I quickly realized I just didn't have the passion for either career path. My father suggested that I had always been good at math and seemed to enjoy it, so why didn’t I become an engineer? He introduced me to a friend who was in the transportation field who gave me some great advice and inspiration. I next met with a co-worker’s father who was an engineer and he quickly dismissed women as engineers!!! Well, I wasn’t one to be told I couldn’t do something so my mind was made up on the spot! I think a career in engineering is great for women because we are natural problem solvers and critical thinkers. Math and science are important in engineering but more important is the ability to think outside the box and be able to solve problems. Women can and do excel in these areas and just need the support of other professionals to promote STEM careers.

Jodi Godfrey: When I was a little girl, I loved to build with Lincoln Logs, play with trains and cars, propose solutions to every challenge, and I was so competitive in math from the time that we started memorizing multiplication tables, that my dad used to tell me I would make a great engineer. I always dismissed his suggestions naively thinking that all engineers drive trains, and I was not interested in driving trains. When I was 17 years old, my dad died in a motorcycle crash at the young age of just 47. That loss and pain transformed me from a stubborn teenager to a young woman who was now yearning to hear those words of wisdom that I had previously dismissed. That drive pushed me to go to college and pursue engineering. However, it was my transportation professor who saw more in me than I saw in myself. He pushed me to apply for the job that propelled me into the career I have today. Through it all, there is something extremely important about being true to yourself, and focusing on what really motivates you. For me, I know that I want to make my community, better, safer, stronger, because I am part of a team that works collectively to achieve more than an individual alone. That sense of companionship, pride in the work we do, and ability to make a real difference, makes me proud to say I am a transportation engineer. 

Jen Malzer: I first knew I would be a transportation engineer after hearing a talk about emissions and the environment and realizing that my research could make a difference. Since then, I’ve worked to improve community health, children’s freedom and mobility, connections for families, and have planned rail transit projects. I’m hooked and I think there are a lot of young women who would enjoy a career in transportation as much as me for the chance to collaborate to create better communities.



Maggie McNamara: I got into transportation because it's an optimization problem that's never done. It's also a system that is vital to everybody's day-to-day lives, but that most people don't give much thought, and now I get to teach students about it and it's like letting them in on a secret that's been right in front of them.

We talk a lot about engineering careers being for people who are good at math and science, but I've come to believe that engineering, especially in transportation, is a caring profession. Everything we do impacts how people get around, how they access goods and services and employment, and the decisions we make have wide-rippling impacts. More diversity in the profession is going to lead to a more equitable and just transportation system.

Michelle Mekker: I became a transportation engineer because of the human element, multidisciplinary nature, scope, and general visibility. Transportation is a field that is very personal to both the professionals within it and the people using the transportation system. There are as many perspectives of the system as there are human beings on the planet. I think that transportation is a great career for women because, while engineering has traditionally been gendered, transportation is a necessity of life regardless of gender, race, ethnicity, etc. We need as many different perspectives as we can get.

Lisa Miller: I'm a transportation professional because I believe in the power of sharing good information. We have a responsibility to message to our customers - road and transit users, those who need a first-mile/last-mile connection and those who choose active transportation - so they understand the investments in their transportation network. Engineers and transportation professionals have a keen eye for detail, and women who make a career in the transportation field have a great ability to listen, plan and respond in order to facilitate great outcomes.

Erica Myers: Growing up, my 2 favorite subjects in school were math and art.  When it came time for me to apply to college and decide on a career path, I was leaning towards an art history degree.  But my dad steered me towards engineering, believing it would be a better fit for my natural abilities and a more stable profession for a female.  While I pursued a Civil Engineering degree in college, I naturally gravitated toward a focus on transportation and have never looked back!  It has been a great career because my work is often very technical (which fuels my love of math) but also gives me a sense of accomplishment that I am making a difference in the work that I do.  It is very fulfilling when you see a project come to fruition.  I think a career in transportation is great for women because it provides so many opportunities that allow you to match your abilities with your passions.  Whether you choose to focus on technical work, big picture planning, policy making, or even the public relation side of the industry, there is a place for you.


February 2021: Benevolent Sexism: What Is It and How Can You Respond?

What is it?

Benevolent sexism – it sounds contradictory at first, but have you ever witnessed someone make a comment to a female colleague that is seemingly positive but somehow feels unsettling? Maybe you have also been on the receiving end of such a comment. Perhaps it’s a male colleague apologizing for cursing in front of a female colleague (implying that she is too delicate to hear this and must be protected) or letting her know how great she is at being the “office mom” because of her natural caring ability. Or it may be a female colleague directing a similar statement towards another female colleague. While it may seem easy to ignore or brush off such comments, benevolent sexism can be very degrading and create damaging stereotypes towards women that minimize their professional capabilities in the workplace.

The ambivalent sexism theory was first presented by Peter Glick and Susan Fiske, which distinguishes between hostile and benevolent sexism. Hostile sexism refers to the more typical connotation associated with sexism, including derogatory beliefs such as women are less competent than men, or women are unfit to carry out certain duties. Benevolent sexism is defined as attitudes towards women that are sexist due to stereotyping and reinforcing traditional gender roles, but are subjectively positive to the person who holds them and are often related to helping or caring duties (i.e. women are naturally more compassionate), or ideas such as women are delicate and need protection.

For a great illustration of how benevolent sexism can hold women back in their career, check out this comic by Emma. (This is the same artist who is famous for her comic on the Mental Load which was featured in our June 2020 blog – if you missed it, be sure to check it out!) Additionally, this article in Scientific American provides some more context and great examples of benevolent sexism in everyday life.

Benevolent sexism is just as harmful as hostile sexism as it normalizes gender inequality, reinforces traditional gender roles and damaging stereotypes and can encourage justification of the status quo or beliefs that sexism no longer exists.  

Techniques for Handling Benevolent Sexism:

Below are some techniques for handling benevolent sexism in the workplace, for those on the receiving end, bystanders, and organizations as a whole!

  • Give yourself permission to be offended – Feeling angry or frustrated when hearing a sexist comment in the workplace is normal and you don’t need to ignore or suppress your feelings. It can be helpful to keep in mind that even if you feel that people should know that this is inappropriate, they sometimes don’t, and you can think about how you can help to educate them. [1]
  • Have a follow up conversation with a smaller group or individual – You don’t have to address the situation in the moment, especially if the troubling comment occurs in a larger group setting. It may be easier to have a follow up conversation with a smaller group or the individual who made the comment in order to explain why you were troubled by the comment and how it can hurt morale in the office. [1]
  • Provide a counter statement to highlight what is relevant in the professional context – If someone makes a comment that is benevolently sexist, you can counter it by highlighting your female colleagues accomplishments and skills that are relevant to the discussion. [1]
  • Scale your response and avoid making assumptions – Don’t assume that a comment was made with ill intentions. It may be a lack of awareness and you can view this as an opportunity to educate someone, while scaling your response to that person based on their understanding. [2]
  • Call In instead of Calling Out – Instead of responding in a confrontational or scolding manner, create opportunity for personal growth in the person and ask them a question to engage them in a conversation about their comment. You may ask “Why did you say that?” or “Can you explain that?”, which causes them to pause and consider their thoughts rather than introducing shame or embarrassment and defensive feelings. [2]
  • Be intentional in your response – Be thoughtful as your respond and use your knowledge of the people involved when deciding how to respond. [2]
  • Create a growth mindset in your organization – Focus on developing junior female employees, not protecting them. Be sure to give assignments that provide challenge, develop skills, and give exposure. Provide honest critical feedback to convey a growth mentality. [3]


[1] https://www.forbes.com/sites/sianbeilock/2020/01/07/how-to-address-subtle-friendly-sexism-at-work/?sh=6b5205b6350c

[2] https://www.catalyst.org/reports/interrupting-sexism-workplace-men/

[3] https://neuroleadership.com/your-brain-at-work/peter-glick-on-how-benevolent-sexism-undermines-women/

January 2021: Using Social Media to Grow Your Profile

Whether you are promoting a business, educating the public, inspiring others to get involved, coaching and mentoring or simply promoting yourself, social media can play a huge role in growing your online presence. We decided to interview some social media influencers, presenting them with six questions on their tips and tricks for online success. Please check out the bios of our contributors and connect with them on social media.

Dale Bracewell is the Manager of Transportation Planning for the City of Vancouver (Canada). Dale and his team lead the citywide and community planning implementation of Transportation 2040, the city’s long range transportation plan for all modes. Dale previously led Vancouver’s transportation planning and operations for the 2010 Olympic Winter Games. With more than 20 years of transportation planning and design experience, Dale is a Professional Engineer who has worked for both municipal and provincial governments as well as the private sector.  He currently enjoys working in one of the world’s most livable cities encouraging and realizing sustainable transportation legacies for Vancouver.

Zaki Mustafa, ITE International President 2013, is the founder of Jackets for Homeless – Transforming a Life. Zaki states he is the retired guy who still believes in helping us promote our quality of life…..Together we are the best!  www.transformingalife.org

Shelley Row is Founder and CEO of Blue Fjord Leaders, Shelley Row, PE, CSP, is an Inc. Magazine top 100 leadership speaker and Certified Speaking Professional. An engineer and former senior government executive, Shelley engineers leaders to see beyond the data by creating skilled self-awareness, empathy, and communication for decision-making, delegation, teaming, and more. www.bluefjordleaders.com.

Social Burro

Heather Wright Schlichting has more than 15 years of corporate communications experience creating thoughtful campaigns to improve customer relations and drive results. She founded The Write Blend to develop persuasive digital marketing strategies for organizations to enhance their awareness, increase revenue and foster growth.

Question 1: What social media platforms do you find most effective and why?

BRACEWELL:  I use social media not as official representative of the City, but to showcase the City’s goals. I incorporate the evidence and thoughts about what we are doing at the City. I use Twitter to help expand followers’ thoughts around mobility and how it is consistent with where they are trying to go. My goal is for followers to see it, like it and retweet. If a tweet is worth my time to post, I don’t worry if it gets a lot of attention. If it does, then that’s a bonus. I used LinkedIn more as a professional rather than a focus on mobility.

MUSTAFA:   My objective is to inspire others to host a jacket drive to help our friends in need, to care for others and improve their quality of life. With that objective in mind, I find Facebook is most effective to reach the older generation. The younger generation does not tend to use Facebook as much. LinkedIn is effective to get companies involved.

ROW:   For my audience who are mostly technical professionals, we have found that LinkedIn and Twitter are best.

SCHLICHTING:   One of my clients, Melissa Wandall (https://www.melissawandalladvocate.com), states “LinkedIn! I feel this platform is full of people that are looking to be educated about any topic, are willing to agree to disagree, and are honestly open to "listen and learn." They are not looking to be aggressive and genuinely support and encourage more than any other social media platform. I have also received many speaking engagements from LinkedIn.”

Question 2: How often do you post on social media?

BRACEWELL:   I post on Twitter an average of once a day and on LinkedIn once a week at most, sometimes more if I have a post of substance. I also find that time of day is critical. I find posts most effective when posted mid-morning and around lunch time.

MUSTAFA:  I post almost every other day but it depends on the topic I am promoting. If I am targeting companies, then the beginning of day or Sunday night is best. If I am targeting their staffs, then right before quitting time. If I am targeting everyone, then Friday at lunch.

ROW:   I post at least once per day M-F on LinkedIn and up to five times per day on Twitter. The frequency depends on the topic and purpose of the post.

SCHLICHTING:   Typically, I post 3-5 times per week. Some of the social channels measure analytics and tell you what days of the week and times are best for you to post based on when your audience is interacting with your messaging. This information will help determine how often you should schedule your posts.

Question 3: How much time do you spend on creating social media content per week?

BRACEWELL:   Not very much. I try to post major milestones for the City and may preplan out graphics. I have a habit of staying consistent to stay relevant (scanning at least once a day). Get a narrative of what’s out there to get your own thoughts on things and to develop or share posts.

MUSTAFA:   On average a couple of hours a day, actively. However, I spend a lot of time developing my posts, such as gathering information and taking pictures.

ROW:   Creating compelling and meaningful posts takes time. As a small business, my time is limited so I work with Social Burro (@SocialBurro) to create, post and manage my social platforms. They spend 14-18 hours/week creating content from my newsletters, books and other resources.

SCHLICHTING:   To create imagery to accompany your social posts and write the actual content, you could spend 30 minutes per week. These posts can be repurposed for different channels including Facebook, LinkedIn, Twitter and Instagram. To make the process easier, find an image template that you can alter per post. Canva is a great, free tool that offers templates for all types of social media channels.

Question 4: Any advice on dealing with negative comments?

BRACEWELL:   Ignore them. I ask myself what will the public get out of responding?

MUSTAFA:   Ask them to contact you directly if possible. Do not get into a back on forth on the platform. Listen to them to understand their complaint to maybe alleviate the problem.

ROW:   It’s rare that we receive a negative comment. It’s more likely that someone may disagree with my opinion.  Unless the comment is over-the-top, we always respond politely and calmly. If possible, we use the opportunity to validate the commenter while also restating or clarifying our opinion.

SCHLICHTING:   My client, Melissa Wandall (https://www.melissawandalladvocate.com), states “Do not engage. If there is a solid argument over a topic it is okay to reply.  We will not all agree and most of the time will agree to disagree. In my opinion, the negative comments come from a place of hate.  People like to hide behind their screen and personally attack - this is not okay.  We all have the power to delete a comment - It is okay! It does not mean we are hiding away or trying to "step around" a sensitive subject. I like both sides to be respectful on my sites. So, for me I make the choice to not engage and so far I have not been retaliated against.”

Question 5: What are some lessons learned from either social media successes or failures?

BRACEWELL:   It is far better to delete a tweet if you regret the post. Give credit to others, source of graphic, or point to another city’s success. Success of a post resonates more with positive posts about others.

MUSTAFA:   I have several success stories. If it wasn’t for Facebook, I may not be spearheading Jackets for Homeless – Transforming a Life. Social media helped me win the Western District Secretary/Treasurer position and finally, there is no way I would have won the ITE International VP position without a social media presence.

ROW:   You have to either be in social media or not. You can’t be effective halfway. Once “in,” I’ve had terrible experiences over-relying on automation. It’s too easy to stack up a pile of posts into Hootsuite and appear tone deaf when the posts don’t reflect current events. Some programs automatically pull content and that can result in useless information that isn’t helpful to anyone. We also find that it’s okay – good, actually – to let your authentic voice come through. Your posts should sound human like you.

SCHLICHTING:   My biggest success on social media is when I post video, whether live video or videos posted on YouTube or a website. Users are reading less, so shorter posts that get right to the point are more impactful. This is a great way to show your personality and your passion for your business or cause.

Question 6: What type of social media post have you found to be most successful?

BRACEWELL:   The most successful posts are those that incorporate humor or cleverness, make someone smile as they read it and also a message, idea or thought that the reader wants to attach themselves to.

MUSTAFA:   My posts are most successful if there is a pretty picture or a post about someone else doing something good.


  1. Be useful. Short, meaningful snippets that are easy to remember have been most powerful.
  2. Time sensitive. Posts about happenings today or tomorrow command more attention.
  3. Be intentional. Know what the purpose is for each post Are you providing a tip? Answering a question? Making an offer? Be clear to be effective
  4. For those of us who have offerings to sell, use the 80/20 rule. Post 80% useful content with only 20% (or less) advertisements or other pitches. 

SCHLICHTING:   Sharing your story is a great way to show who you are and how your business can help others. Testimonials from your customers also highlight your business and how you have helped them succeed. Content that is authentic and shows your humanity will resonate with your followers and will attract new ones.


The Women of ITE would like to thank our contributors to this blog. We hope our readers connect with them through their social media links. Tag us in your posts about Women in Transportation, Diversity and Inclusion and ITE. #WomenofITE