ITE—A Community of Transportation Professionals (ITE) now has a unified brand family, with approved logos for every District and Section. This shared identity connects our communities while preserving their local character.
Thank you to the volunteer leaders and members whose time, creativity, and collaboration brought this effort to life.
Use the resources below to keep ITE’s identity consistent across your websites, publications, events, and other communications.
Your primary reference for approved logos, naming conventions, official “About Us” messaging, and colors.
Download ITE’s official logo for digital and print communications. For your District, Section, or Chapter’s logo files, contact Bridget Wendling at bwendling@ite.org.
Find guidance on ITE’s brand name, legal name, and em dash usage.
Find approved colors and specifications for digital and print materials.
Please review your District, Section, Chapter, or Student Chapter website and make these three updates.
Replace older logos in your website’s header, footer, and other locations with your approved logo. Preserve its proportions and the clear space specified in the Brand Guidelines. Use the supplied files without stretching, recoloring, or modifying the artwork.
When first introducing the association, use:
ITE—A Community of Transportation Professionals (ITE)
Use an em dash with no spaces around it. Use ITE in subsequent references.
Reserve Institute of Transportation Engineers for legal documents and correspondence that requires the legal name. Check that your District, Section, or Chapter name follows the approved naming convention in the Brand Guidelines.
Update your “About Us” page or equivalent section with the approved text for your organizational level. You’ll find it in Section 3 of the Brand Guidelines:
Replace the placeholders with your entity’s name and affiliations. Retain the prescribed opening paragraphs, then add information about your community, activities, and history.
After making these updates, check your website on both a computer and a phone to ensure the logo displays correctly and the text is easy to read.
Use your approved logo, naming conventions, and messaging as you create or update:
Share the appropriate logo files and Brand Guidelines with volunteers, designers, and vendors who prepare materials for your entity.
Working with a partner or sponsor? Share the Quick Brand Guide for Partners to help them represent ITE correctly.
Find answers to common questions about ITE’s brand identity and its use.
Review guidance on developing logos within the ITE brand family.
Learn about the shared identity and the approach to implementation.
Review the leadership engagement approach that supported the Brand Evolution initiative.
These resources provide background on the rollout. For current requirements, refer to the ITE Brand Guidelines.