MaaS/MOD ITE Initiative

About the MaaS/MOD ITE Initiative 

MaaS/MOD Are Underway!

Adapted from the June 2019 ITE Journal

In December 2018, ITE launched Mobility as a Service (MaaS) as an Institute Initiative to ensure that its members are informed and knowledgeable about the changing mobility landscape. The MaaS Initiative may include materials and discussions on MaaS, Mobility on Demand (MOD), and other new mobility options as they emerge—likely covering some of each but not all of either. So the MaaS Initiative is now the MaaS/MOD Initiative at ITE!

The MaaS/MOD Initiative will be driven by two distinct groups—a Steering Committee and a Technical Working Group—much like other Institute Initiatives. The Steering Committee is charged with providing high-level direction as to ITE goals regarding MaaS/MOD, and developing an action plan for activities and products. It is comprised of 20 individuals from public agencies, private organizations, and universities with experience and insights on mobility.



Click here to view the members of the ITE MaaS/MOD Steering Committee. If you want to join the MaaS/MOD Steering Committee and contribute to MaaS/MOD products at ITE, contact Luana Broshears at

A page has been created in ITE e-Community in support of the MaaS/MOD Initiative to discuss topics of interest, questions and answers, as well as inform members of updates related to MaaS. Click here to join.

What’s Happening within ITE 

Resources from Other Organizations Working in Mobility

ITE Journal Articles

Similarities and Differences of Mobility on Demand (MOD) and Mobility as a Service (MaaS)
By Susan Shaheen and Adam Cohen
In cities around the world, innovative and emerging shared modes are offering residents,businesses, travelers, and other users more options to access mobility, goods, andservices. As these shared modes build a network of services in many cities, consumersare increasingly engaging in more complex multimodal decision-making processes.


Cities Ready to Modernize Paratransit May Have a New Solution
By Yannis Simaiakis
Imagine attempting to make it to work or a doctor's appointment on time when your pickup and ride time are both unpredictable. Despite being federally mandated, paratransit can often leave much to be desired, both because of service quality challenges and how complex it is to operate such a service. 

Read more…

Parking Problems: Motor Vehicle Parking Violations Vastly Surpass Scooters and Bikes
By Calvin Thigpen, Nicholas Klein, and Anne Brown
Imagine that you are transported back in time to March 2018—a mere two years ago. You are walking down busy Market Street in San Francisco, CA, USA on your way to work or to go shopping. Suddenly, you are surprised to see three adults whiz by on colorful, electric two-wheeled scooters. 


Los Angeles: Transforming Mobility Option through MaaS
By Jarvis Murray and Joe Iacobucci

The advancement of emerging technologies as trans-portation network companies (TNCs), microtransit, and electric scooters/micromobility—coupled with the upcoming autonomous vehicle revolution—will have a profound impact on how people travel through cities. These disruptions can be an asset to regional mobility when cities are proactive and create management structures accompanied by mobility as a service (MaaS) platforms.

Read more…

Mobility and the Public Right of Way  
By Sarah Abel (M)
Various cities noted the sheer number of bicyclists that flooded city streets so quickly, and bicyclists had to vie for space among existing modes, from wagons to electric streetcars. The modes in which we use to travel may ebb and flow, but regulations, standards, and infrastructure in cities is constant and should be planned to accommodate all modes—safely and efficiently.

Read more…

A Data Standard for New Mobility
By Rachel Zack, Policy Strategist, Remix
With a proliferation of new mobility modes that create new opportunities for more accessible transportation in the public right of way, cities are faced with concerns and a need for access to data that will help them keep streets safe for all. Is there a data standard that will help cities manage it all? 

Read more…

Analysis of E-Scooter Trips and Their Temporal Usage Patterns
By Jijo K. Mathew, Ph.D. (M), Mingmin Liu, Sonya Seeder, Howell Li, and Darcy M. Bullock, Ph.D., P.E. (M) 
With the rising need for affordable shared mobility in urban cities and university campuses, a variety of companies are offering shared dockless e-scooters as a new transportation mode in these areas to provide connectivity for the "last mile." However, as this technology is introduced into the urban mobility ecosystem, it is critical for public agencies to understand the travel patterns and temporal usage to guide long-term planning and resource allocations.

Read more…

ITE Podcasts

The ITE Talks Transportation Podcast is quarterly featuring speakers discussing mobility topics. 

The Impact of Innovation on MaaS/MOD with Vincent Valdes
Vincent Valdes joins the ITE Talks Transportation Podcast to talk about the role of mobility as a service (MaaS) and mobility on demand (MOD) in public transit and how innovation can improve travel for users and transportation networks as a whole. The podcast was recorded while Vince was at the FTA Office of Research, Demonstration and Innovation. This summer, he transitioned roles to become president and CEO of the Southwestern Pennsylvania Commission. Listen here.

Emerging Trends in Mobility with Annie Chang, SAE International
Annie Chang, head of New Mobility at SAE and director of the Mobility Data Collaborative, joins the ITE Talks Transportation podcast to discuss the mobility landscape and her research in the mobility as a service/mobility on demand field. She also shares the challenges and potential solutions regarding safety around micromobility, and talks about the shared taxonomy for mobility recently released by SAE International. Listen here. 

Mobility as a Service with Susan Zielinski
Susan Zielinski, independent consultant and former managing director of the SMART program at the University of Michigan, discusses Mobility as a Service (Maas), including what initiatives are currently underway in the space, how the public and private sectors are contributing to the MaaS ecosystem, and the opportunities and practical challenges of implementing a true MaaS environment in a community. Listen here

Mobility as a Service Series: Sam Zimbabwe, Director, Seattle DOT
Sam Zimbabwe, Director of the Seattle, WA, USA Department of Transportation, discusses how the city and surrounding region have incorporated Mobility as a Service, as well as how they are addressing equity and accessibility gaps in the transportation system. Listen here.