About ITE

ITE Brand Evolution


The ITE Brand Evolution is an exciting initiative to align our brand with our diverse and dynamic community. Brand alignment supports our goals as we reinforce ITE’s status as a collaborative industry leader. The transition process will address our name, brand message, and visual identity in the development of clear brand guidelines. When implemented, the guidelines will introduce consistency to the ITE brand globally, while honoring our long history and local character.

Uplift Engagement Communications (Uplift Co.) was retained to bring a best-practice approach to this effort. They are connecting with individuals across the organization to understand the implications and the needs of Districts, Sections, Chapters, Councils, and Committees. This work will inform their recommendations and the development of brand guidelines, which are anticipated later this year.


Engagement and Timeline

Click for Larger Image
Click for Larger Image


Questions and Answers


Brand Evolution Initiative Contacts


Kathi Driggs, Deputy Executive Director and COO
ITE Brand Evolution Project Manager

Leanne Buck, Principal, Uplift Engagement Communications (Uplift Co.)
ITE Brand Evolution Strategy + Communications Lead