Events / Meetings

Improving Safety on Rural Roads Through Signing and Striping

When: Tuesday, April 11, 2023 | 2:00 - 3:30 PM ET

This webinar is led by the ITE Traffic Engineering Council.

Webinar Description:

Within the U.S. and Canada, there are approximately 3.3 million miles of rural roadways (over 70% of total roadways). More than half of all traffic fatalities in the U.S. and Canada occur on rural roads. Approximately 2,700 fatalities per year occur at rural intersections in the U.S. and Canada, and this represents nearly 10 percent of all traffic fatalities in these countries.

Many rural roads do not have posted speed limits, and are subject to statewide statuary speed limits of 50 to 75 miles per hour (80-120 km/h). Stop signs on rural roads are often unexpected. The minimum standard is often a single stop sign measuring 30” x 30”, mounted five (5) feet high and at least twelve (12) feet off the edge of pavement. Many of these roads are also unstriped. Large improvements in safety performance can be achieved through additional or larger signage and traffic striping, including wider edge lines. Edge and centerline rumble strips have also proven to be quite effective in improving safety.

This webinar will discuss means of improving safety performance by optimizing sign placement, adding additional signs or increasing sign size, and adding or widening pavement markings. Real world examples will be provided as well.

Learning Objectives:
Attendees of this webinar will be able to:

  • Recall the value of sign size, placement, and conspicuity with respect to the drivers eye to help improve driver recognition of intersections
  • Recognize the value of pavement markings to reinforce signing to improve driver recognition of recognition of intersections
  • Learn the safety benefits inherent in using wider pavement markings
  • Recall the importance of sight triangles at rural intersections


  • Gordon Meth, P.E., Transportation Engineering Expert Witness | Robson Forensic | Lake Hiawatha, NJ, United States
  • Diwu Zhou, P.E., Senior Transportation Engineer | Fehr & Peers | Long Beach, CA, United States
  • Michael McPherson, P.E., Salem District Traffic Engineer | Virginia Department of Transportation | Salem, VA, United States

ITE Members: Free
Non-Members: $79.00

Registration for webinar includes the live event, an archived recording with access for 30 days to each registrant. If you are a non-member of ITE you will need to create an account to register. You can create an account here.

PDH/CM Credit Certificate: If you would like PDH/CM Credit for this webinar, there is a processing fee for each registrant of $20 regardless of membership status to receive 1.5 PDH/CM credits certificate.
Instructions and link will be provided at the conclusion of the live event. Participants are able to purchase and retrieve their certificate until their access to the content expires. After the content expires and goes into archive, the certificate opportunity is forfeit.

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