Events / Meetings

Communicating Technical Topics to Non-Technical Audiences In-Person and Virtually: Session 2 -- Know Your Audience: Who Are They Really and What Do They Care About

Communicating Technical Topics to Non-Technical Audiences: Session 2 -- Know Your Audience: Who Are They Really and What Do They Care About?


When: Thursday, July 16, 2020 3:00 - 4:00 PM ET

Webinar Description:

You’re focused on what you want from the audience. But they don’t care about that. They are focused on their needs and interests as it pertains to the project. Unless you shift your perspective to see their viewpoint, you are unlikely to have meaningful impact. Learn how to analyze the audience and design a presentation that is laser-focused on their real issues.

Webinar Learning Objectives:

  • Delve deeply into your audience so that you know their real interests and concerns.
  • Tailor your approach to meet their needs instead of yours.
  • Understand what you want from them and what they want from you.


Interactive Live Web Event:
The instructor will engage the audience during this 60-minute web event using the following features:

  • Chat Pod, Raised Hands/Reaction buttons, polls, and more. We encourage you to join 10 minutes early to learn how to use these functions.
  • Weekly Reminder Emails sent to Registrants for the 6 weeks following this webinar.

Instructor: Shelley Row, President & CEO | Shelley Row Associates, LLC


Individual Session Fees:

Members: $120.00   

Non-member: $170.00

Each Individual Session fee includes:
  • 1 live interactive web events 
  • Weekly emails from the instructor with bite size tips and reminders for improving your management skills as a transportation professional
  • Session recording will be available to stream for all registrants for 60 days after the last webinar in the workshop.
  • Downloadable PDF Handouts
  • 1 PDH Credit


Full Workshop Information: If you want to learn more about the other sessions and purchase the Full Workshop please visit the course page on the ITE Learning Hub here.