Decade of Action for Road Safety 2011-2020
What is ITE doing?
ITE Participates in First Global Ministerial Conference on Road Safety
On November 19-20, 2009, the government of the Russian Federation
hosted the First Global Ministerial Conference on Road Safety in
Moscow, Russia. Requested by the United Nations (UN) General
Assembly, the event represented an historic opportunity to make
progress on tackling a leading cause of death and disability. ITE
Executive Director Thomas W. Brahms was among the 1,500 meeting
participants that included ministers from 70 countries around the world
and delegates representing 150 countries.
During the meeting, which included a speech by Russian President
Dmitry Medvedev, participants called for action to
address the large and growing global impact of road traffic crashes,
reviewed progress on implementation of the world report on road
traffic injury prevention and shared information and good practices on
road safety. The meeting culminated with the adoption of the Moscow
Declaration, which invites the UN General Assembly to declare a decade of action for road safety from 2011 to 2020.
Tom Brahms made the following statement about the meeting:
"First I am most honored to have been a delegate to this most
significant conference. It was heartening to hear several common
themes among the majority of the speakers. We have the knowledge
and tools to reduce the unacceptable carnage on the World's
roadways. We need to:
- motivate the political will to set targets and provide the
- build the capacity by sharing knowledge and tools;
- design new facilities to protect the vulnerable users;
- implement solutions to reduce system deficiency; and
- build a strong and supportive working relationship between
I believe that the Institute and our members can contribute
significantly toward reaching the goal of the Decade for Action for
Road Safety, which is reducing the forecasted road deaths for 2020 by
50 percent saving more than 8 million lives."
ITE Participates in United Nations Event to Address Safe and Sustainable Roads
On September 22, 2010, ITE International President Paul Eng-Wong and Executive Director Thomas Brahms attended “Safe and Sustainable Roads for the Millennium Development Goals (MDG),” a side event held in conjunction with the United Nations MDG Summit at UN Headquarters in New York. The event was chaired by David Ward, Director General of the FIA Foundation and co-sponsored by the UN Environment Programme and the Government of Oman.
During the event, UN development advisor Dr. Kevin Watkins presented his report on road safety and the MDGs. The report warns that road deaths are hindering the international community’s work towards the goals. It highlights that while the world rightly concentrates on reaching MDG targets such as saving the lives of children under five, hundreds of thousands of children over five are killed or seriously injured on developing countries’ roads each year.
The report, “The Missing Link - Road Traffic Injuries and the Millennium Development Goals,” reveals that while 3,500 people are killed every day on the world’s roads, developing countries account for 3,000 of these deaths. By 2020, this figure is forecast to rise to 5,700 a day. Road crashes already kill more children than Malaria, and over the next five years they are predicted to become the biggest killer of children aged 5-14, according to the report.
Both the Inter-American Development Bank President Alberto Moreno and Minister of State of Moldova Victor Bodiu issued responses to the report at the event. Also attending the event were representatives from international donors, development NGOs and national governments, including UNEP Executive Director Achim Steiner, World Bank Vice President Inger Andersen, and Oman’s Ambassador to the UN, H.E. Fuad Al Hinai.
A new global symbol for road safety was unveiled at the event. The “road safety tag” is intended to become the road safety equivalent of the red ribbon for HIV/AIDS awareness.
Make Roads Safe global ambassador Michelle Yeoh told press at the event, "It is important that from almost nowhere, maybe even 10 years ago that it wasn't discussed, that today we're here at the United Nations. We're able to launch this “decade of action” symbol. We want people to wear it, to believe in it, because this will remind you that action needs to be done, every day. It should be part of our lives."
To read more, click here.
Washington, DC Launch of the Decade of Action for Road Safety
On May 11, the Decade of Action for Road Safety officially launched worldwide. ITE has been at the forefront of many events surrounding this global effort. ITE Executive Director Thomas Brahms and Safety Senior Director Ed Stollof attended the kickoff event on Capitol Hill in Washington, DC, which brought together high-level U.S. policymakers and a diverse group of partners, including the U.S. Centers for Disease Control and Prevention, the National Highway Traffic Safety Administration, the White House Office of National Drug Control Policy, and the Sesame Workshop. The event included a congressional briefing and a Decade of Action for Road Safety Expo.
Led by former transportation secretary the Honorable Norman Y. Mineta, chair of the U.S. Make Roads Safe campaign, the event was organized by the FIA Foundation and the National Organizations for Youth Safety (NOYS). Participants included the chair of the House Transportation Committee, Representative John Mica; Senator Amy Klobuchar; and Kirk Steudle, vice president of AASHTO.
During the event, Sesame Workshop chief operating officer Mel Ming introduced Sesame Street’s Grover as the Global Road Safety Ambassador. Grover can be seen in a series of public service announcements (PSAs), developed in partnership with the FIA Foundation, which were broadcast on stations throughout the world starting on May 11, 2011. In addition to the PSAs, Sesame Workshop and the Global Road Safety Partnership are jointly developing a Road Safety Education Framework intended as a practical guide for road safety educators, parents, and practitioners who are developing content, educational materials, and communication strategies to help children better understand the risks associated with travel on or near the roads.
For more information about the event and partners involved, click here.
ITE Participates in Global Road Safety Partnership Meeting
Also in May, ITE International President Robert Wunderlich and ITE Executive Director Thomas Brahms attended a Global Road Safety Partnership board meeting in Berlin, Germany. The partnership is raising the profile of the need for improved road safety by seeking political support and linking industry with unique partners such as Shell International Petroleum and the World Health Organization. Hosted by the International Federation of Red Cross and Red Crescent Societies, the Global Road Safety Partnership is bringing relevant partners together to address all the key risk factors influencing road safety, from helmets and seat belts to speed and road quality, in a coordinated and economically efficient manner. For more information about the partnership, visit www.grsproadsafety.org.
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